International Educator - September/October 2011 - S12

We’re seeing budget cuts. Institutions are doing more with less. We have to prove the efficiency of our efforts, and the demand for research to improve our practices is increasing.
every year, representing 700 colleges and universities in 24 countries, and gives institutional participants not only the results of their own students’ surveys, but also how those responses stack up against those from similar students at other universities. “We use the data from the ISB to say, ‘Here is what our students here think,’” says Cushing. “And it’s what they think about the campus, our facilities, our instructors, the opportunities they have to work, the international office itself—all the things you’re going to be most concerned about as international students. Here is direct feedback from them in all of those areas.” The results, he says, were immediately helpful. “One of the early pieces of data we received showed that we were three weeks behind the competition when it came to making responses in admissions decisions at the undergraduate level,” he says. “At that time, we didn’t have an international admissions office at the undergraduate level. And we were able to take that data and make the argument that we were behind our competitors, and that we needed an international admissions office
INTERNATIONAL EDUCATOR | S E P T+ OC T 2 0 11 S U PP L E M E N T

money and take some time, those who’ve done it say the data more than pays for itself once it goes into use.

Paying Off
Pamela Barrett, senior consultant with the International Graduate Insight Group (which administers the ISB), says Cushing’s experience is not unique. “There is huge interest in the survey,” she says, adding that 25 U.S. institutions are currently using it. “There’s quite an understanding that the research provides you with the data and evidence to improve your international student recruitment and the services you provide. Data can help you set expectations during recruitment, and help you meet the expectations of students once they’re on campus.” Others agree. “We’re seeing a higher demand for and interest in data and inof development and innovation at World Education Services in New York. “The openness of the data that’s available is driving that. Earlier, there was not much data available, and as it becomes more automated, there are more data points available.” He says the reason for the push is simple: universities, like many other businesses, have to do more and more with less nowadays. “There’s an efficiency argument for using data,” he says. “We’re seeing budget cuts. Institutions are doing more with less. We have to prove the efficiency of our efforts, and the demand for research to improve our practices is increasing.” Even so, he says, international education offices lag behind their domestically focused colleagues when it comes to collecting and interpreting data to help fill classrooms. “These kinds of reporting systems have existed in the for-profit world outside of education for some time,” he says. “Inside education,
SHUTTERSTOCK

formation,” says Rahul Choudaha, director

to bring us up to market speed.” It happened—he got his admissions staff. “The data was important,” he says. While the trend of using data and research to boost international student recruitment and admissions hasn’t exactly taken off in the United States—experts say only a handful of schools have started doing it in earnest—it’s been a consideration in Europe for quite some time. There, they say, studies and surveys are the rule rather than the exception, and research is used to help market schools to the students who would be best served by them. U.S. universities are just starting to jump aboard the train, using data to do everything from help design the format and tone of their Web sites to massage international marketing efforts into just the right shape for each unique audience. And while it does cost some

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Table of Contents for the Digital Edition of International Educator - September/October 2011

International Educator - September/October 2011
Contents
From the Editors
In Brief
Building a Literate World
In Sync:  The Peace Corps and International Education
Expanding Cooperative Education Across the Globe
Education Abroad
Foreign Student Affairs
Partnering
A View From Out Here
Forum
In Focus
Supplement: A 360º View
Supplement: Making the Numbers Work
Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - International Educator - September/October 2011
International Educator - September/October 2011 - Cover2
International Educator - September/October 2011 - Contents
International Educator - September/October 2011 - From the Editors
International Educator - September/October 2011 - 3
International Educator - September/October 2011 - In Brief
International Educator - September/October 2011 - 5
International Educator - September/October 2011 - 6
International Educator - September/October 2011 - 7
International Educator - September/October 2011 - 8
International Educator - September/October 2011 - 9
International Educator - September/October 2011 - 10
International Educator - September/October 2011 - 11
International Educator - September/October 2011 - 12
International Educator - September/October 2011 - 13
International Educator - September/October 2011 - Building a Literate World
International Educator - September/October 2011 - 15
International Educator - September/October 2011 - 16
International Educator - September/October 2011 - 17
International Educator - September/October 2011 - 18
International Educator - September/October 2011 - 19
International Educator - September/October 2011 - 20
International Educator - September/October 2011 - 21
International Educator - September/October 2011 - 22
International Educator - September/October 2011 - 23
International Educator - September/October 2011 - 24
International Educator - September/October 2011 - 25
International Educator - September/October 2011 - In Sync:  The Peace Corps and International Education
International Educator - September/October 2011 - 27
International Educator - September/October 2011 - 28
International Educator - September/October 2011 - 29
International Educator - September/October 2011 - 30
International Educator - September/October 2011 - 31
International Educator - September/October 2011 - 32
International Educator - September/October 2011 - 33
International Educator - September/October 2011 - 34
International Educator - September/October 2011 - 35
International Educator - September/October 2011 - Expanding Cooperative Education Across the Globe
International Educator - September/October 2011 - 37
International Educator - September/October 2011 - 38
International Educator - September/October 2011 - 39
International Educator - September/October 2011 - 40
International Educator - September/October 2011 - 41
International Educator - September/October 2011 - 42
International Educator - September/October 2011 - 43
International Educator - September/October 2011 - 44
International Educator - September/October 2011 - 45
International Educator - September/October 2011 - Education Abroad
International Educator - September/October 2011 - 47
International Educator - September/October 2011 - 48
International Educator - September/October 2011 - 49
International Educator - September/October 2011 - Foreign Student Affairs
International Educator - September/October 2011 - 51
International Educator - September/October 2011 - 52
International Educator - September/October 2011 - 53
International Educator - September/October 2011 - Partnering
International Educator - September/October 2011 - 55
International Educator - September/October 2011 - 56
International Educator - September/October 2011 - 57
International Educator - September/October 2011 - A View From Out Here
International Educator - September/October 2011 - 59
International Educator - September/October 2011 - Forum
International Educator - September/October 2011 - 61
International Educator - September/October 2011 - 62
International Educator - September/October 2011 - 63
International Educator - September/October 2011 - In Focus
International Educator - September/October 2011 - Cover3
International Educator - September/October 2011 - Cover4
International Educator - September/October 2011 - CoverS1
International Educator - September/October 2011 - CoverS2
International Educator - September/October 2011 - Supplement: A 360º View
International Educator - September/October 2011 - S2
International Educator - September/October 2011 - S3
International Educator - September/October 2011 - S4
International Educator - September/October 2011 - S5
International Educator - September/October 2011 - S6
International Educator - September/October 2011 - S7
International Educator - September/October 2011 - S8
International Educator - September/October 2011 - S9
International Educator - September/October 2011 - S10
International Educator - September/October 2011 - Supplement: Making the Numbers Work
International Educator - September/October 2011 - S12
International Educator - September/October 2011 - S13
International Educator - September/October 2011 - S14
International Educator - September/October 2011 - S15
International Educator - September/October 2011 - S16
International Educator - September/October 2011 - Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - S18
International Educator - September/October 2011 - S19
International Educator - September/October 2011 - S20
International Educator - September/October 2011 - CoverS3
International Educator - September/October 2011 - CoverS4
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