International Educator - September/October 2011 - S14

they’ve been used in domestic admissions, too. But up to recently, pretty much nothing had been done on the international admissions recruitment side. People haven’t done this kind of research and analysis.” And in an age when potential students need only fire up their computers or iPads to get a sense of the universities that might interest them, from all over the world, he says, admissions officers and recruiters have started demanding the data to best catch their eyes. “Institutions are now trying to use and track a lot of external reports that are available,” he says. “They’re looking at data and information about larger trends and student mobility, and trying to figure out how those numbers affect their individual institutions. At a more institutional level, people are trying to become more aware of how they can track their applicant pipelines effectively. You have a number of people applying and a number getting admitted and a number who enroll. So the management practices that have existed on the domestic side are becoming more open on the international admissions side as well.” While some of that research is as specific as that of the ISB, other areas focus on simply catching the attention of international students and helping them understand how to navigate a school’s Web site or admissions process. And those bits of information can come from some surprising places.
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Playing the Game
Daniel Chatham, dean of admissions and financial aid at Keck Graduate Institute (KGI) of Applied Life Sciences in Claremont, California, says research and admissions were a natural marriage to him. “I wanted to adapt research to help me recruit more effectively and achieve our enrollment goals,’ he says. But he didn’t want to start at ground zero, and so he looked at some data that already existed and found, quite simply, that some things are universal. “I saw a TED [Technology, Entertainment, Design Conference] talk about game dynamics,” he says.1 “We started incorporating that two or three years ago.” You read that right. Game dynamics actually have a useful place in admissions, as it turns out. “One of the things we’re using is research in game dynamics and applying the principles of game dynamics and game design to certain aspects of our admissions practice—appointment deadlines, status and progress indicators, and that sort of thing,,” he says. “There is an established and growing body of research about game dynamics and game design, and applying those things to the applications process leads to better results. We have a more engaged applicant pool and higher completion and conversion rates based on using certain appropriate game dynamics theories. We apply those to real processes in a tangible, actionable way.” Doing that, he says, is relatively simple.

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14


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Table of Contents for the Digital Edition of International Educator - September/October 2011

International Educator - September/October 2011
Contents
From the Editors
In Brief
Building a Literate World
In Sync:  The Peace Corps and International Education
Expanding Cooperative Education Across the Globe
Education Abroad
Foreign Student Affairs
Partnering
A View From Out Here
Forum
In Focus
Supplement: A 360º View
Supplement: Making the Numbers Work
Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - International Educator - September/October 2011
International Educator - September/October 2011 - Cover2
International Educator - September/October 2011 - Contents
International Educator - September/October 2011 - From the Editors
International Educator - September/October 2011 - 3
International Educator - September/October 2011 - In Brief
International Educator - September/October 2011 - 5
International Educator - September/October 2011 - 6
International Educator - September/October 2011 - 7
International Educator - September/October 2011 - 8
International Educator - September/October 2011 - 9
International Educator - September/October 2011 - 10
International Educator - September/October 2011 - 11
International Educator - September/October 2011 - 12
International Educator - September/October 2011 - 13
International Educator - September/October 2011 - Building a Literate World
International Educator - September/October 2011 - 15
International Educator - September/October 2011 - 16
International Educator - September/October 2011 - 17
International Educator - September/October 2011 - 18
International Educator - September/October 2011 - 19
International Educator - September/October 2011 - 20
International Educator - September/October 2011 - 21
International Educator - September/October 2011 - 22
International Educator - September/October 2011 - 23
International Educator - September/October 2011 - 24
International Educator - September/October 2011 - 25
International Educator - September/October 2011 - In Sync:  The Peace Corps and International Education
International Educator - September/October 2011 - 27
International Educator - September/October 2011 - 28
International Educator - September/October 2011 - 29
International Educator - September/October 2011 - 30
International Educator - September/October 2011 - 31
International Educator - September/October 2011 - 32
International Educator - September/October 2011 - 33
International Educator - September/October 2011 - 34
International Educator - September/October 2011 - 35
International Educator - September/October 2011 - Expanding Cooperative Education Across the Globe
International Educator - September/October 2011 - 37
International Educator - September/October 2011 - 38
International Educator - September/October 2011 - 39
International Educator - September/October 2011 - 40
International Educator - September/October 2011 - 41
International Educator - September/October 2011 - 42
International Educator - September/October 2011 - 43
International Educator - September/October 2011 - 44
International Educator - September/October 2011 - 45
International Educator - September/October 2011 - Education Abroad
International Educator - September/October 2011 - 47
International Educator - September/October 2011 - 48
International Educator - September/October 2011 - 49
International Educator - September/October 2011 - Foreign Student Affairs
International Educator - September/October 2011 - 51
International Educator - September/October 2011 - 52
International Educator - September/October 2011 - 53
International Educator - September/October 2011 - Partnering
International Educator - September/October 2011 - 55
International Educator - September/October 2011 - 56
International Educator - September/October 2011 - 57
International Educator - September/October 2011 - A View From Out Here
International Educator - September/October 2011 - 59
International Educator - September/October 2011 - Forum
International Educator - September/October 2011 - 61
International Educator - September/October 2011 - 62
International Educator - September/October 2011 - 63
International Educator - September/October 2011 - In Focus
International Educator - September/October 2011 - Cover3
International Educator - September/October 2011 - Cover4
International Educator - September/October 2011 - CoverS1
International Educator - September/October 2011 - CoverS2
International Educator - September/October 2011 - Supplement: A 360º View
International Educator - September/October 2011 - S2
International Educator - September/October 2011 - S3
International Educator - September/October 2011 - S4
International Educator - September/October 2011 - S5
International Educator - September/October 2011 - S6
International Educator - September/October 2011 - S7
International Educator - September/October 2011 - S8
International Educator - September/October 2011 - S9
International Educator - September/October 2011 - S10
International Educator - September/October 2011 - Supplement: Making the Numbers Work
International Educator - September/October 2011 - S12
International Educator - September/October 2011 - S13
International Educator - September/October 2011 - S14
International Educator - September/October 2011 - S15
International Educator - September/October 2011 - S16
International Educator - September/October 2011 - Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - S18
International Educator - September/October 2011 - S19
International Educator - September/October 2011 - S20
International Educator - September/October 2011 - CoverS3
International Educator - September/October 2011 - CoverS4
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