International Educator - September/October 2011 - S16

you have available,” he says. “Do you have people with these skill sets to do these analyses? And second is how to interpret the data you collect. How do you make sense of it to improve the practice? It’s not about just having a lot of data. It’s about how you interpret it and make decisions based on it.” “Look at Google Analytics,” he says. “That was nonexistent a few years back, and now the Web site has become the dominant way by which universities discover applicants. The emergence of these free tools means we’ve become more aware of monitoring traffic more vigilantly. But information on how to use these data is still missing. One of the biggest surprising factors for me has been that people report the inability to differentiate between challenges. They’re still working and making decisions based, a lot of times, on hunches and not any underlying data that supports them.” That, says Cushing, is why he finds the ISB to be such a useful tool. Any data that is not only collected for his department, but then analyzed and handed back to him in an easy-to-interpret form, is huge. “From a time perspective, it doesn’t take me any more time than it would to deal with any other issue,” he says. “I don’t implement it. I don’t tally the data. That all comes to me already done. I release the survey with a few e-mails to students, and it takes me zero time to do the data
INTERNATIONAL EDUCATOR | S E P T+ OC T 2 0 11 S U PP L E M E N T

well as changes made for students already at the campus. “We’ve done things like open our library 24/7, expanded our shuttle service, have a room dedicated to prayer,” he says. “We’ve done all of those things in response to data we’ve gotten from the survey.” Those kinds of things have boosted the university’s standing among other institutions around the world that also use the ISB. “We can say that we’re in a wave that has 203 schools worldwide, and we’re in the top 10 in this and the top 20 in that,” he says. “Those kinds of arguments go a long way.” So the cost, he says is well worth it. “It costs me $7,000 to implement this every year,” he says. “The data we get back is well worth that investment. To me, it’s a tremendous value.” Barrett says she’s hearing that from more and more schools: that the time and money put into gathering and interpreting data almost always sways things in the right direction. And that, she says, is increasingly important as schools compete more and more with those around the globe, and not just nearby. “Most of us know what we’re doing and have been in the field for quite awhile,” she says. “We need to be able to demonstrate the impact of our work. This is one way of doing that.” KIM FERNANDEZ is a freelance writer in Bethesda, Maryland. Her last article for IE was “One Path—Many Destinations” published with the May/June 2011 issue.

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analysis. What takes my time is using that to find out where our areas of weakness are, and how we might address those—to try and develop programs that make things better.” Does it work? He says, absolutely. “Our numbers have gone up dramatically in the last two to three years,” he says. “We’ve more than tripled our undergraduate student numbers. Recruiting is our focus since we started this initiative.” That includes changes he’s made in recruiting, such as using agents in China, as

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Table of Contents for the Digital Edition of International Educator - September/October 2011

International Educator - September/October 2011
Contents
From the Editors
In Brief
Building a Literate World
In Sync:  The Peace Corps and International Education
Expanding Cooperative Education Across the Globe
Education Abroad
Foreign Student Affairs
Partnering
A View From Out Here
Forum
In Focus
Supplement: A 360º View
Supplement: Making the Numbers Work
Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - International Educator - September/October 2011
International Educator - September/October 2011 - Cover2
International Educator - September/October 2011 - Contents
International Educator - September/October 2011 - From the Editors
International Educator - September/October 2011 - 3
International Educator - September/October 2011 - In Brief
International Educator - September/October 2011 - 5
International Educator - September/October 2011 - 6
International Educator - September/October 2011 - 7
International Educator - September/October 2011 - 8
International Educator - September/October 2011 - 9
International Educator - September/October 2011 - 10
International Educator - September/October 2011 - 11
International Educator - September/October 2011 - 12
International Educator - September/October 2011 - 13
International Educator - September/October 2011 - Building a Literate World
International Educator - September/October 2011 - 15
International Educator - September/October 2011 - 16
International Educator - September/October 2011 - 17
International Educator - September/October 2011 - 18
International Educator - September/October 2011 - 19
International Educator - September/October 2011 - 20
International Educator - September/October 2011 - 21
International Educator - September/October 2011 - 22
International Educator - September/October 2011 - 23
International Educator - September/October 2011 - 24
International Educator - September/October 2011 - 25
International Educator - September/October 2011 - In Sync:  The Peace Corps and International Education
International Educator - September/October 2011 - 27
International Educator - September/October 2011 - 28
International Educator - September/October 2011 - 29
International Educator - September/October 2011 - 30
International Educator - September/October 2011 - 31
International Educator - September/October 2011 - 32
International Educator - September/October 2011 - 33
International Educator - September/October 2011 - 34
International Educator - September/October 2011 - 35
International Educator - September/October 2011 - Expanding Cooperative Education Across the Globe
International Educator - September/October 2011 - 37
International Educator - September/October 2011 - 38
International Educator - September/October 2011 - 39
International Educator - September/October 2011 - 40
International Educator - September/October 2011 - 41
International Educator - September/October 2011 - 42
International Educator - September/October 2011 - 43
International Educator - September/October 2011 - 44
International Educator - September/October 2011 - 45
International Educator - September/October 2011 - Education Abroad
International Educator - September/October 2011 - 47
International Educator - September/October 2011 - 48
International Educator - September/October 2011 - 49
International Educator - September/October 2011 - Foreign Student Affairs
International Educator - September/October 2011 - 51
International Educator - September/October 2011 - 52
International Educator - September/October 2011 - 53
International Educator - September/October 2011 - Partnering
International Educator - September/October 2011 - 55
International Educator - September/October 2011 - 56
International Educator - September/October 2011 - 57
International Educator - September/October 2011 - A View From Out Here
International Educator - September/October 2011 - 59
International Educator - September/October 2011 - Forum
International Educator - September/October 2011 - 61
International Educator - September/October 2011 - 62
International Educator - September/October 2011 - 63
International Educator - September/October 2011 - In Focus
International Educator - September/October 2011 - Cover3
International Educator - September/October 2011 - Cover4
International Educator - September/October 2011 - CoverS1
International Educator - September/October 2011 - CoverS2
International Educator - September/October 2011 - Supplement: A 360º View
International Educator - September/October 2011 - S2
International Educator - September/October 2011 - S3
International Educator - September/October 2011 - S4
International Educator - September/October 2011 - S5
International Educator - September/October 2011 - S6
International Educator - September/October 2011 - S7
International Educator - September/October 2011 - S8
International Educator - September/October 2011 - S9
International Educator - September/October 2011 - S10
International Educator - September/October 2011 - Supplement: Making the Numbers Work
International Educator - September/October 2011 - S12
International Educator - September/October 2011 - S13
International Educator - September/October 2011 - S14
International Educator - September/October 2011 - S15
International Educator - September/October 2011 - S16
International Educator - September/October 2011 - Supplement: International Recruitment and Enrollment Listings
International Educator - September/October 2011 - S18
International Educator - September/October 2011 - S19
International Educator - September/October 2011 - S20
International Educator - September/October 2011 - CoverS3
International Educator - September/October 2011 - CoverS4
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