International Educator - November/December 2011 - 20

Prudent Pruning Needed for some Branches
For Michigan State University, which opened a campus in 2008 in Dubai, in the United Arab Emirates (UAE), a decision to close it two years later seemed prudent. MSU shut down the campus in 2010—“decommissioned” it, as Jeffrey M. Riedinger, dean of international studies and programs, puts it—because of global economic problems it did not see coming and enrollment that did not grow as rapidly as expected, causing a loss of millions of dollars. MSU had looked for a decade at various opportunities in the Gulf region, “where we knew we needed a more robust presence,” and Dubai seemed “particularly attractive in terms of its rapid rise as a global logistical and finance, IT, and media hub. That meant locating there would provide opportunities for internships and things like that for our students that were quite appealing,” Riedinger says. “And all of this was occurring,” he continues, “at a time when the global economy and the Dubai economy were booming. There was no real way for us to forecast that two months after we opened, they both would collapse,” causing enrollment to drop and straining the campus’s financial support. Riedinger cites other lessons learned from the experience. For one, “we probably overestimated the market appeal of the MSU brand, given that unlike many of the other foreign universities in Dubai, we insisted on having exactly the same admissions

standards that we have in East Lansing. We were, in effect, competing with ourselves. At any given moment, I had more students from just about every country in the region here in East Lansing than we succeeded in recruiting to the Dubai campus,” Riedinger says. Also in hindsight, “we realized we needed a more robust economic model for the campus for the first couple of years. We better understood that many of the foreign universities in the region had struggled for the first four years until they got a graduating class. Then that was a powerful signal to parents and would-be students alike. We had assumed a more linear growth pattern, and we probably should have operated on a business plan reconciling ourselves to relatively low enrollment until we graduated the first class, and then there would be a significant step-up.” When MSU wound down the Dubai campus, he adds, some students transferred to other higher education institutions in the country, which provided “great help” in waiving application deadlines, Riedinger says. But most of its students relocated from the Dubai campus to East Lansing without problems because they had been admitted to MSU in the first place, not MSU Dubai. That was “one of the remarkable and gratifying things about the experience,” he says.

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InternatIonal educator N O V + D E C . 11



Table of Contents for the Digital Edition of International Educator - November/December 2011

International Educator - November/December 2011
Contents
From the Editors
In Brief
Cultivating Branch Campuses
India Opens Its Doors— Cautiously
A Quest to Enhance Quality Spurs Global Learning
Foreign Student Affairs
A View From Out Here
Forum
In Focus
Health and Insurance Supplement
Supplement: Danger Ahead!
Supplement: Their Baggage Goes, Too
Supplement: Directory of Insurance Providers, Services, and Products
International Educator - November/December 2011 - International Educator - November/December 2011
International Educator - November/December 2011 - Cover2
International Educator - November/December 2011 - Contents
International Educator - November/December 2011 - From the Editors
International Educator - November/December 2011 - 3
International Educator - November/December 2011 - In Brief
International Educator - November/December 2011 - 5
International Educator - November/December 2011 - 6
International Educator - November/December 2011 - 7
International Educator - November/December 2011 - 8
International Educator - November/December 2011 - 9
International Educator - November/December 2011 - 10
International Educator - November/December 2011 - 11
International Educator - November/December 2011 - 12
International Educator - November/December 2011 - 13
International Educator - November/December 2011 - 14
International Educator - November/December 2011 - 15
International Educator - November/December 2011 - 16
International Educator - November/December 2011 - 17
International Educator - November/December 2011 - Cultivating Branch Campuses
International Educator - November/December 2011 - 19
International Educator - November/December 2011 - 20
International Educator - November/December 2011 - 21
International Educator - November/December 2011 - 22
International Educator - November/December 2011 - 23
International Educator - November/December 2011 - 24
International Educator - November/December 2011 - 25
International Educator - November/December 2011 - 26
International Educator - November/December 2011 - 27
International Educator - November/December 2011 - India Opens Its Doors— Cautiously
International Educator - November/December 2011 - 29
International Educator - November/December 2011 - 30
International Educator - November/December 2011 - 31
International Educator - November/December 2011 - 32
International Educator - November/December 2011 - 33
International Educator - November/December 2011 - 34
International Educator - November/December 2011 - 35
International Educator - November/December 2011 - 36
International Educator - November/December 2011 - 37
International Educator - November/December 2011 - A Quest to Enhance Quality Spurs Global Learning
International Educator - November/December 2011 - 39
International Educator - November/December 2011 - 40
International Educator - November/December 2011 - 41
International Educator - November/December 2011 - 42
International Educator - November/December 2011 - 43
International Educator - November/December 2011 - 44
International Educator - November/December 2011 - 45
International Educator - November/December 2011 - Foreign Student Affairs
International Educator - November/December 2011 - 47
International Educator - November/December 2011 - 48
International Educator - November/December 2011 - 49
International Educator - November/December 2011 - A View From Out Here
International Educator - November/December 2011 - 51
International Educator - November/December 2011 - Forum
International Educator - November/December 2011 - 53
International Educator - November/December 2011 - 54
International Educator - November/December 2011 - 55
International Educator - November/December 2011 - In Focus
International Educator - November/December 2011 - Cover3
International Educator - November/December 2011 - Cover4
International Educator - November/December 2011 - Health and Insurance Supplement
International Educator - November/December 2011 - SCover2
International Educator - November/December 2011 - Supplement: Danger Ahead!
International Educator - November/December 2011 - S2
International Educator - November/December 2011 - S3
International Educator - November/December 2011 - S4
International Educator - November/December 2011 - S5
International Educator - November/December 2011 - S6
International Educator - November/December 2011 - S7
International Educator - November/December 2011 - S8
International Educator - November/December 2011 - S9
International Educator - November/December 2011 - S10
International Educator - November/December 2011 - Supplement: Their Baggage Goes, Too
International Educator - November/December 2011 - S12
International Educator - November/December 2011 - S13
International Educator - November/December 2011 - S14
International Educator - November/December 2011 - S15
International Educator - November/December 2011 - S16
International Educator - November/December 2011 - Supplement: Directory of Insurance Providers, Services, and Products
International Educator - November/December 2011 - S18
International Educator - November/December 2011 - S19
International Educator - November/December 2011 - S20
International Educator - November/December 2011 - S21
International Educator - November/December 2011 - S22
International Educator - November/December 2011 - S23
International Educator - November/December 2011 - S24
International Educator - November/December 2011 - SCover3
International Educator - November/December 2011 - SCover4
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