International Educator - May/June 2014 - 63

University of North Alabama professors Dennis Balch (left, who teaches management and marketing) and Michael Pretes (right, who teaches
geography) were the faculty trip leaders for the university's first study abroad program to China. This photo was taken in summer 2011 during a
school visit by UNA study abroad program participants in Tianjin, China.

COURTESY OF DENNIS BALCH

The Expansion Strategy:
Ligan Jianying
How did Zhang manage such a stunning
boost to UNA's international links in just
four years? He is quick to say he couldn't
have done it on his own.
"Especially for a vice provost for international position, if you don't have the solid,
unwavering support from the provost and
the president, you may have the knowledge,
you may have the skills, but you won't be able
to accomplish what you want to accomplish."
According to Zhang, when he arrived on
campus, the president guaranteed he would
have all the support he needed "to move
the university to the next level of excellence
when it comes to international education."
To beef up UNA's education abroad opportunities, Zhang says he followed a dictum
espoused (to perhaps less savory ends) by
Mao Zedong during the Cultural Revolution,
which he had witnessed as an adolescent:
Ligan jianying. Literally translated, the fourcharacter phrase means "Erect a stick, see its

shadow." Its English equivalent? Go for immediate results-low-hanging fruit.
"If we could get the first group of students to
China, I knew they would love it," says Zhang.

Leveraging Funds
However, with almost three-quarters of UNA
student families unable to afford college on
their own, Zhang knew that ratcheting up
education abroad would require a broad
infusion of scholarship funds. To get things
going, he reached beyond the university.
In 2010 Zhang secured a $20,000 seed
grant from the Washington, D.C.-based
U.S.-China Education Trust to create UNA's
first China program. In the proposal, Zhang
framed UNA's education abroad effort
in the context of President Obama's 2009
initiative to send 100,000 U.S. students to
China by 2014. The grant was used to leverage an additional $63,800, an amount raised
by a wide variety of sources that illustrated
the depth and breadth of UNA's support for
bolstering education abroad.

Of that nearly $64,000, $20,000 came
from the university president's office,
$17,500 from local businesses, $16,000 from
UNA's business college (which was increasingly interested in sending its students to
China), and $15,000-not all used in year
one-from state legislators (who used their
discretionary office fund) whom UNA's
president personally lobbied.
As an example of the campus education
abroad push, according to Zhang, over the
past three years the UNA business college
has carried out fundraising campaigns that
have generated $16,000 annually toward
UNA's China education abroad program.
For its first fundraiser, the business college
dean mobilized the marketing faculty to
design brochures for "a typical southern barbeque," says Zhang, for which students and
faculty sold $25 individual tickets and tables
for $500. "The president, provost, everyone
bought a ticket," says Zhang.
The business college now sends 15 to 20
students to China a year.
M AY + J U N E .14 INTERNATIONAL EDUCATOR

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Table of Contents for the Digital Edition of International Educator - May/June 2014

International Educator - May/June 2014
Contents
Front Lines
In Brief
New Windows on the World
Green River Community College Attracts International Students at an Early Age
Education Abroad
Foreign Student Affairs
Internationalization Leadership
Partnering
View From Out Here
Forum
In Focus
International Educator - May/June 2014 - International Educator - May/June 2014
International Educator - May/June 2014 - Cover2
International Educator - May/June 2014 - Contents
International Educator - May/June 2014 - 2
International Educator - May/June 2014 - 3
International Educator - May/June 2014 - Front Lines
International Educator - May/June 2014 - 5
International Educator - May/June 2014 - 6
International Educator - May/June 2014 - 7
International Educator - May/June 2014 - 8
International Educator - May/June 2014 - 9
International Educator - May/June 2014 - In Brief
International Educator - May/June 2014 - 11
International Educator - May/June 2014 - 12
International Educator - May/June 2014 - 13
International Educator - May/June 2014 - 14
International Educator - May/June 2014 - 15
International Educator - May/June 2014 - 16
International Educator - May/June 2014 - 17
International Educator - May/June 2014 - 18
International Educator - May/June 2014 - 19
International Educator - May/June 2014 - 20
International Educator - May/June 2014 - 21
International Educator - May/June 2014 - 22
International Educator - May/June 2014 - 23
International Educator - May/June 2014 - 24
International Educator - May/June 2014 - 25
International Educator - May/June 2014 - New Windows on the World
International Educator - May/June 2014 - 27
International Educator - May/June 2014 - 28
International Educator - May/June 2014 - 29
International Educator - May/June 2014 - 30
International Educator - May/June 2014 - 31
International Educator - May/June 2014 - 32
International Educator - May/June 2014 - 33
International Educator - May/June 2014 - 34
International Educator - May/June 2014 - 35
International Educator - May/June 2014 - 36
International Educator - May/June 2014 - 37
International Educator - May/June 2014 - 38
International Educator - May/June 2014 - 39
International Educator - May/June 2014 - Green River Community College Attracts International Students at an Early Age
International Educator - May/June 2014 - 41
International Educator - May/June 2014 - 42
International Educator - May/June 2014 - 43
International Educator - May/June 2014 - 44
International Educator - May/June 2014 - 45
International Educator - May/June 2014 - 46
International Educator - May/June 2014 - 47
International Educator - May/June 2014 - 48
International Educator - May/June 2014 - 49
International Educator - May/June 2014 - 50
International Educator - May/June 2014 - 51
International Educator - May/June 2014 - 52
International Educator - May/June 2014 - 53
International Educator - May/June 2014 - Education Abroad
International Educator - May/June 2014 - 55
International Educator - May/June 2014 - 56
International Educator - May/June 2014 - 57
International Educator - May/June 2014 - Foreign Student Affairs
International Educator - May/June 2014 - 59
International Educator - May/June 2014 - 60
International Educator - May/June 2014 - 61
International Educator - May/June 2014 - Internationalization Leadership
International Educator - May/June 2014 - 63
International Educator - May/June 2014 - 64
International Educator - May/June 2014 - 65
International Educator - May/June 2014 - Partnering
International Educator - May/June 2014 - 67
International Educator - May/June 2014 - 68
International Educator - May/June 2014 - 69
International Educator - May/June 2014 - View From Out Here
International Educator - May/June 2014 - 71
International Educator - May/June 2014 - 72
International Educator - May/June 2014 - 73
International Educator - May/June 2014 - Forum
International Educator - May/June 2014 - BB1
International Educator - May/June 2014 - BB2
International Educator - May/June 2014 - 75
International Educator - May/June 2014 - 76
International Educator - May/June 2014 - 77
International Educator - May/June 2014 - 78
International Educator - May/June 2014 - 79
International Educator - May/June 2014 - In Focus
International Educator - May/June 2014 - Cover3
International Educator - May/June 2014 - Cover4
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