International Educator - July/August 2014 - S10

ALTERNATIVE SOLUTIONS

in the region, we try to do that. The university is saying, 'Here's
another pathway to us.'"
He's also found progress advertising in U.S.-distributed publications that target overseas citizens living in the States. "We put ads
in their newspapers here," he says. "In the case of Vietnam, we'll do
that before we go to a fair there. Relatives living here then take action
on that with their families at home. It's a way to create a buzz about
our presence where it might be most useful. Families already here
tend to support students who come over to study. Relatives house
students and that sort of thing." So their influence overseas is great.

In-Person From Afar
Other schools are using technology to visit with students even when
they can't physically go to another country. Wesley Roy, director
of international relations at Johnson & Wales University in Bristol,
Rhode Island, says on-screen information sessions conducted via
Skype or Adobe Connect have proven very popular and effective.
"We conduct about 20 of those sessions per year," he says. "The
audience can be as large as 70 people or as small as one. They have
their camera and I have mine, so they can see me present my university, and I can see them asking questions."
It works, he says, for one simple reason. "There is a lot of
literature out there," he explains. "There are a lot of websites and

there's a lot of admission marketing material. Students want to
see a face."
He has the most success when he is able to include a current
student in the online presentation, and it's something students are
more than willing to do. "Prospective students can ask that student
questions in their own language and connect that way," he says.
"They can e-mail the student or follow up with me, and we can
send literature afterwards. I'm a real person. It's important when
someone does travel to make connections that way, and then we
follow up with the Skype conversations."
Setting up the online presentations is simple, he says, and it normally takes no more than two or three weeks from proposition to
event, even in countries where the technology isn't as up-to-date as
in the United States. "We set up the technology piece with the host
institution, test it, and then do the presentation," he says.
"Even in the sense of providing a service to our overseas
constituents, it's a nice thing to do," he explains. "It's effective. I'd
tell anyone looking for ways to stretch their recruitment dollars to
use technology."
IE
KIM FERNANDEZ is a freelance writer in Bethesda, Maryland. Her last article
for IE was "New Tools of the Trade" in the intensive language supplement
that accompanied the March/April 2013 issue. She also wrote "All Smiles"
in the current July/August 2014 issue that accompanies this supplement.

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International Educator - July/August 2014

Table of Contents for the Digital Edition of International Educator - July/August 2014

Revitalizing Education in Afghanistan: Overcoming Decades of Devastation
All Smiles
In Brief
Voices: Kakenya Ntaiya: Founder of the Kakenya Center for Excellence
Education Abroad
Forum
In Focus
International Educator - July/August 2014 - Cover1
International Educator - July/August 2014 - Cover2
International Educator - July/August 2014 - 1
International Educator - July/August 2014 - 2
International Educator - July/August 2014 - 3
International Educator - July/August 2014 - In Brief
International Educator - July/August 2014 - 5
International Educator - July/August 2014 - 6
International Educator - July/August 2014 - 7
International Educator - July/August 2014 - 8
International Educator - July/August 2014 - 9
International Educator - July/August 2014 - 10
International Educator - July/August 2014 - 11
International Educator - July/August 2014 - 12
International Educator - July/August 2014 - 13
International Educator - July/August 2014 - 14
International Educator - July/August 2014 - 15
International Educator - July/August 2014 - 16
International Educator - July/August 2014 - 17
International Educator - July/August 2014 - Voices: Kakenya Ntaiya: Founder of the Kakenya Center for Excellence
International Educator - July/August 2014 - 19
International Educator - July/August 2014 - 20
International Educator - July/August 2014 - 21
International Educator - July/August 2014 - Revitalizing Education in Afghanistan: Overcoming Decades of Devastation
International Educator - July/August 2014 - 23
International Educator - July/August 2014 - 24
International Educator - July/August 2014 - 25
International Educator - July/August 2014 - 26
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International Educator - July/August 2014 - 30
International Educator - July/August 2014 - 31
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International Educator - July/August 2014 - All Smiles
International Educator - July/August 2014 - 35
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International Educator - July/August 2014 - 37
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International Educator - July/August 2014 - Education Abroad
International Educator - July/August 2014 - 47
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International Educator - July/August 2014 - 51
International Educator - July/August 2014 - Forum
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International Educator - July/August 2014 - 54
International Educator - July/August 2014 - 55
International Educator - July/August 2014 - In Focus
International Educator - July/August 2014 - Cover3
International Educator - July/August 2014 - Cover4
International Educator - July/August 2014 - SCover1
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