International Educator - July/August 2015 - 53

visiting the market and getting expertise in
order to really understand what is likely to
happen in the future. That's risk management. It's future management."

Taking Action to Mitigate Risk
Once the risk assessment is completed, international admissions professionals should
develop viable strategies to mitigate risk factors as much as possible. Croom suggests
conducting a SWOT (strengths, weaknesses, opportunities, threats) analysis to
brainstorm solutions to potential problems.
For example, recruiting from a variety of
countries-rather than focusing on just a
few-creates diversity that will help protect
the institution from financial crisis if market or political factors prevent an influx of
students from one particular geographic region. By cultivating partnerships across the
campus, international enrollment managers
can tap into a diverse pool of expertise and
resources to mitigate all types of risk.
"Get different stakeholders across
campus together to develop policies on
everything from how to handle fraudulent
documents and data security practices to
making sure there aren't any gaps in that infrastructure," Beatty says. "It's important to
take a holistic and comprehensive approach
to develop the best practices for campus
internationalization."
David Di Maria, associate provost in
the Office of International Programs at
Montana State University, says his university administration is aware of the potential
reputational risks associated with hiring
outside agents to boost recruiting efforts. To
mitigate this risk, the university has established an agent review committee to oversee
the hiring process. The committee carefully
checks credentials and qualifications of each
applicant, conducting reference checks and
giving preference to those certified by the
American International Recruitment Council or similar groups abroad.
"We don't want our campus to be the
guinea pig for an agent just learning the
U.S. higher education system," Di Maria
says. "Our staff can't go everywhere in the

world, but we can find partners throughout
the world and train them to appropriately
deliver our institution's message."
At Purdue, underestimating the university's popularity among international
students in 2011 led to an influx of about
300 more international freshmen than
anticipated. This put a strain on services
across campus-from academic advising
and career services to housing-which
was a program management risk that had
potential to turn into a reputational risk as
well. This spurred conversations among different departments about how to determine
the optimum number of students to enroll
each year to allow all students to have a
positive experience.
"Moving forward, we found the right
balance on campus in subsequent years,"
Priester says. "It requires enrollment management talking to the departments on
campus and having real conversations

about the needs of international freshman,
and how do we give them the best Purdue
experience possible based on departmental
and university resources."
And keeping students happy is another
important strategy for mitigating a variety
of risks, Priester says.
"Recruiting is only one piece of the larger
pie because it really does take a village to
ensure that students are happy and able to
graduate, and will go on to have meaningful careers," he says. "Once they leave you
want happy alumni because they tell other
people about their experiences. Happy students make happy alumni who are more
than willing to give back to the university.
Think about the full circle dynamic when
you think about minimizing risk."
IE
KAREN DOSS BOWMAN is a freelance writer in
Bridgewater, Virginia. Her last article for IE was
"Overcoming Obstacles Abroad," which was
published in the March/April 2014 issue.

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Table of Contents for the Digital Edition of International Educator - July/August 2015

Degrees Without Borders
The Right Prescription for Internationalization
InBrief
Global Spotlight
Education Abroad
International Enrollment
View From Out Here
In Focus
International Educator - July/August 2015 - Cover1
International Educator - July/August 2015 - Cover2
International Educator - July/August 2015 - 1
International Educator - July/August 2015 - 2
International Educator - July/August 2015 - 3
International Educator - July/August 2015 - InBrief
International Educator - July/August 2015 - 5
International Educator - July/August 2015 - 6
International Educator - July/August 2015 - 7
International Educator - July/August 2015 - 8
International Educator - July/August 2015 - 9
International Educator - July/August 2015 - 10
International Educator - July/August 2015 - 11
International Educator - July/August 2015 - 12
International Educator - July/August 2015 - 13
International Educator - July/August 2015 - 14
International Educator - July/August 2015 - 15
International Educator - July/August 2015 - Global Spotlight
International Educator - July/August 2015 - 17
International Educator - July/August 2015 - 18
International Educator - July/August 2015 - 19
International Educator - July/August 2015 - Degrees Without Borders
International Educator - July/August 2015 - 21
International Educator - July/August 2015 - 22
International Educator - July/August 2015 - 23
International Educator - July/August 2015 - 24
International Educator - July/August 2015 - 25
International Educator - July/August 2015 - 26
International Educator - July/August 2015 - 27
International Educator - July/August 2015 - 28
International Educator - July/August 2015 - 29
International Educator - July/August 2015 - 30
International Educator - July/August 2015 - 31
International Educator - July/August 2015 - 32
International Educator - July/August 2015 - 33
International Educator - July/August 2015 - The Right Prescription for Internationalization
International Educator - July/August 2015 - 35
International Educator - July/August 2015 - 36
International Educator - July/August 2015 - 37
International Educator - July/August 2015 - 38
International Educator - July/August 2015 - 39
International Educator - July/August 2015 - 40
International Educator - July/August 2015 - 41
International Educator - July/August 2015 - 42
International Educator - July/August 2015 - 43
International Educator - July/August 2015 - Education Abroad
International Educator - July/August 2015 - 45
International Educator - July/August 2015 - 46
International Educator - July/August 2015 - 47
International Educator - July/August 2015 - 48
International Educator - July/August 2015 - 49
International Educator - July/August 2015 - International Enrollment
International Educator - July/August 2015 - 51
International Educator - July/August 2015 - 52
International Educator - July/August 2015 - 53
International Educator - July/August 2015 - View From Out Here
International Educator - July/August 2015 - 55
International Educator - July/August 2015 - In Focus
International Educator - July/August 2015 - Cover3
International Educator - July/August 2015 - Cover4
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