International Educator - September/October 2015 - S10

Diversifying International Recruitment

government scholarship program funded by revenues
generated by Chile's copper exports, increased sponsored students from 2007 (before the Becas program) to
2010 (after the Becas program) by 1,500 percent per an
OECD/World Bank report in 2010. Ecuador government
scholarships, though much smaller in scale, seek to fund
Ecuadorian citizens for graduate studies overseas."
Jiang, along with Lutzky and Smith, also recommend
looking at recruitment opportunities in Colombia, largely due to an innovative nonprofit organization called
COLFUTRO, which offers talented students up to $50,000
in loans and scholarships. Up to half of the loan can be
forgiven upon return to Colombia.
"If you look at the metrics, Colombia has very promising growth," says Lutzky.
Finally, several institutional representatives mentioned
Venezuela as an emerging market to keep on one's radar.
"Families are looking to have their children study in safe,
first-rate environments. The USA has always been the first
choice for traditional Venezuelan families and more and
more will be seeking ways to have their children study
there," says Brudner.
However, Lutzky mentions that one challenge working with Venezuela is that the country's currency controls

sometimes make it difficult for families to get their money
out of the country. He cautions that institutions should
have a plan for how to deal with late tuition payments,
for example.
Institutions that are looking to recruit in emerging
markets in South America must consider it a long-term
strategy. "To be successful, you need to commit resources
for the long term. If Latin America is going to be a serious
area of focus, you need to plan on having the same person,
if possible, go down twice a year for the next three to five
years," says Schnoor.
Brudner reiterates this sentiment, adding that personal
relationships are extremely important in the region. "Latin
America is a region of the world where meeting the person
is important. A university that wants to create an enrollment plan to receive students from these emerging market
countries should decide on a three-year plan because it will
take time and it is important to build personal relationships. Latin Americans are all about the personal touch
and getting to know you better," she says.
She adds that scholarships can be an attractive recruitment tool in Latin America: "Universities that are
interested in attracting more students from Latin America
should be looking at ways to assist the students with some

Tips for Recruiting International
students in Emerging Markets

"An obvious but too-often overlooked
resource for recruitment planning and
outreach is the EducationuSA network
of advisers. recruitment planners should
always seek the advice of these on-theground observers and practitioners when
determining cities and schools to visit,
how best to appeal to students
there, and other practical tips."
-marjorie Smith, associate dean
and director of international
student admission,
University of Denver

10

"When going into emerging markets, if you
are going to get ahead of the pack, you are
not going to be successful in the first couple
of years. you need to have a long-term strategy. you need to decide: 'Do I wait for the
market to mature and then go in, or do I go
in first?' you end up spending a lot of time
educating parents and students about how
to apply, but it buys you tremendous good
will and relationships."
-raymond lutzky, senior director of graduate
enrollment management and admissions,
New york Polytechnic School of Engineering

International Educator S e p t e m b e r + O c to b e r . 15 * I n t e r n at io n a l E n r o l l m e n t S u p p l e m e n t

PhOTO CrEDIT: ShuTTErSTOCk

Emerging
Markets

Recruiting in emerging markets for international students comes with its
own sets of challenges and opportunities. Seasoned international enrollment
professionals share some tips for successful strategies for recruiting in
emerging markets.



Table of Contents for the Digital Edition of International Educator - September/October 2015

Contents
Supplement Contents
Going Home to Teach
A Little Goes a Long Way
Opening a Window on the World at Columbus State University
Frontlines: Framing the Discussion
In Brief
Foreign Student Affairs
View From Out Here
Forum
In Focus
International Educator - September/October 2015 - Cover1
International Educator - September/October 2015 - Cover2
International Educator - September/October 2015 - Contents
International Educator - September/October 2015 - 2
International Educator - September/October 2015 - 3
International Educator - September/October 2015 - Frontlines: Framing the Discussion
International Educator - September/October 2015 - 5
International Educator - September/October 2015 - 6
International Educator - September/October 2015 - 7
International Educator - September/October 2015 - In Brief
International Educator - September/October 2015 - 9
International Educator - September/October 2015 - 10
International Educator - September/October 2015 - 11
International Educator - September/October 2015 - 12
International Educator - September/October 2015 - 13
International Educator - September/October 2015 - Going Home to Teach
International Educator - September/October 2015 - 15
International Educator - September/October 2015 - 16
International Educator - September/October 2015 - 17
International Educator - September/October 2015 - 18
International Educator - September/October 2015 - 19
International Educator - September/October 2015 - 20
International Educator - September/October 2015 - 21
International Educator - September/October 2015 - A Little Goes a Long Way
International Educator - September/October 2015 - 23
International Educator - September/October 2015 - 24
International Educator - September/October 2015 - 25
International Educator - September/October 2015 - 26
International Educator - September/October 2015 - 27
International Educator - September/October 2015 - 28
International Educator - September/October 2015 - 29
International Educator - September/October 2015 - Opening a Window on the World at Columbus State University
International Educator - September/October 2015 - 31
International Educator - September/October 2015 - 32
International Educator - September/October 2015 - 33
International Educator - September/October 2015 - 34
International Educator - September/October 2015 - 35
International Educator - September/October 2015 - 36
International Educator - September/October 2015 - 37
International Educator - September/October 2015 - Foreign Student Affairs
International Educator - September/October 2015 - 39
International Educator - September/October 2015 - View From Out Here
International Educator - September/October 2015 - 41
International Educator - September/October 2015 - 42
International Educator - September/October 2015 - 43
International Educator - September/October 2015 - Forum
International Educator - September/October 2015 - 45
International Educator - September/October 2015 - 46
International Educator - September/October 2015 - 47
International Educator - September/October 2015 - In Focus
International Educator - September/October 2015 - Cover3
International Educator - September/October 2015 - Cover4
International Educator - September/October 2015 - SCover1
International Educator - September/October 2015 - SCover2
International Educator - September/October 2015 - Supplement Contents
International Educator - September/October 2015 - S2
International Educator - September/October 2015 - S3
International Educator - September/October 2015 - S4
International Educator - September/October 2015 - S5
International Educator - September/October 2015 - S6
International Educator - September/October 2015 - S7
International Educator - September/October 2015 - S8
International Educator - September/October 2015 - S9
International Educator - September/October 2015 - S10
International Educator - September/October 2015 - S11
International Educator - September/October 2015 - S12
International Educator - September/October 2015 - S13
International Educator - September/October 2015 - S14
International Educator - September/October 2015 - S15
International Educator - September/October 2015 - S16
International Educator - September/October 2015 - SCover3
International Educator - September/October 2015 - SCover4
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