International Educator - September/October 2015 - S2

Diversifying
International

T

By ChARLOTTE WEST

ThE Top DEsTInaTIon counTRIEs for study abroad have become largely dependent on the same major sending countries: China, India,
and South Korea. However, in recent years increased attention has been paid
to the need for institutions to diversify their recruitment bases.

The general consensus among international enrollment management professionals
is that while numbers are expected to remain strong for the next several years, no
other country currently has the potential to become the next China or India. To
compensate, institutions need to broaden their approach.
"Few UK universities can afford to lose the Chinese market. But can we find
another country to replace China or India? Probably not. We are still looking to
those countries to maintain market share, but to diversify the risks, we are developing the smaller markets," says Sky Zheng, director of international recruitment at
the University of Sunderland in northeastern England.
A May 2015 report from World Education Services (WES) concluded that institutions should develop more sustainable international student enrollment strategies
by pursuing a diverse portfolio of source countries-especially those from emerging
markets. WES identified four countries-Brazil, Nigeria, Indonesia, and Vietnam-
as emerging markets that institutions should focus on in the near-term.1 Other
recruitment experts have also pointed to smaller countries in Latin America, the
Middle East, and Africa as emerging markets with a strong potential for growth.
For the last decade, China, India, and South Korea have remained the top three
sending countries to the United States. While growth from India and China has remained strong, the number of South Korean students in the United States dropped
by 3.7 percent in 2013-2014, marking the third consecutive year of decline (IIE,
Open Doors 2014). Despite the decline, South Korea has nevertheless maintained
its third place ranking since the early 2000s.2
Experts agree, however, that China and India will remain major source countries, at least for the near term.

2

iNterNAtioNAl educAtor S e p t e m b e r + O c tO b e r . 15 * I n t e r n at I O n a l e n r O l l m e n t S u p p l e m e n t



Table of Contents for the Digital Edition of International Educator - September/October 2015

Contents
Supplement Contents
Going Home to Teach
A Little Goes a Long Way
Opening a Window on the World at Columbus State University
Frontlines: Framing the Discussion
In Brief
Foreign Student Affairs
View From Out Here
Forum
In Focus
International Educator - September/October 2015 - Cover1
International Educator - September/October 2015 - Cover2
International Educator - September/October 2015 - Contents
International Educator - September/October 2015 - 2
International Educator - September/October 2015 - 3
International Educator - September/October 2015 - Frontlines: Framing the Discussion
International Educator - September/October 2015 - 5
International Educator - September/October 2015 - 6
International Educator - September/October 2015 - 7
International Educator - September/October 2015 - In Brief
International Educator - September/October 2015 - 9
International Educator - September/October 2015 - 10
International Educator - September/October 2015 - 11
International Educator - September/October 2015 - 12
International Educator - September/October 2015 - 13
International Educator - September/October 2015 - Going Home to Teach
International Educator - September/October 2015 - 15
International Educator - September/October 2015 - 16
International Educator - September/October 2015 - 17
International Educator - September/October 2015 - 18
International Educator - September/October 2015 - 19
International Educator - September/October 2015 - 20
International Educator - September/October 2015 - 21
International Educator - September/October 2015 - A Little Goes a Long Way
International Educator - September/October 2015 - 23
International Educator - September/October 2015 - 24
International Educator - September/October 2015 - 25
International Educator - September/October 2015 - 26
International Educator - September/October 2015 - 27
International Educator - September/October 2015 - 28
International Educator - September/October 2015 - 29
International Educator - September/October 2015 - Opening a Window on the World at Columbus State University
International Educator - September/October 2015 - 31
International Educator - September/October 2015 - 32
International Educator - September/October 2015 - 33
International Educator - September/October 2015 - 34
International Educator - September/October 2015 - 35
International Educator - September/October 2015 - 36
International Educator - September/October 2015 - 37
International Educator - September/October 2015 - Foreign Student Affairs
International Educator - September/October 2015 - 39
International Educator - September/October 2015 - View From Out Here
International Educator - September/October 2015 - 41
International Educator - September/October 2015 - 42
International Educator - September/October 2015 - 43
International Educator - September/October 2015 - Forum
International Educator - September/October 2015 - 45
International Educator - September/October 2015 - 46
International Educator - September/October 2015 - 47
International Educator - September/October 2015 - In Focus
International Educator - September/October 2015 - Cover3
International Educator - September/October 2015 - Cover4
International Educator - September/October 2015 - SCover1
International Educator - September/October 2015 - SCover2
International Educator - September/October 2015 - Supplement Contents
International Educator - September/October 2015 - S2
International Educator - September/October 2015 - S3
International Educator - September/October 2015 - S4
International Educator - September/October 2015 - S5
International Educator - September/October 2015 - S6
International Educator - September/October 2015 - S7
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International Educator - September/October 2015 - S15
International Educator - September/October 2015 - S16
International Educator - September/October 2015 - SCover3
International Educator - September/October 2015 - SCover4
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