International Educator - September/October 2015 - S4

Diversifying International Recruitment

PhOTO CrEDIT: ShuTTErSTOCk

"The past five years of international student makeup
in the U.S. have consistently shown us who the top feeders are, namely China, India, and South Korea. However,
while Chinese student enrollment in the United States
grew exponentially-from 14.6 percent in 2008-9 to 31
percent in 2013-14 per IIE Open Doors data, the rest of
the top 10 list remained within a 5 percent growth margin
where growth was observed," says Jia Jiang, director of
graduate enrollment management at American University's School of International Service (SIS).
She says institutions are starting to move beyond the
traditional top three markets: "As U.S. universities welcome international students to their campuses, it becomes
evident that the challenge is no longer how to fill a class
with international students, but how to attract international students from more than just the top sending
countries."

"as u.S. universities welcome international students to
their campuses, it becomes evident that the challenge
is no longer how to fill a class with international
students, but how to attract international students from
more than just the top sending countries."
Marjorie Smith, associate dean and director of international student admission at the University of Denver,
confirms that institutions are starting to look beyond
the traditional markets in order to develop sustainable
recruitment strategies and not be so dependent on single
countries. "Most campuses are working hard to 'diversify their diversity'. Simply put, because Chinese students
represent such large portions of our enrollments, we must
concentrate our resources on increasing representation
from other countries. We are seeing a shift away from simply increasing the numbers of international students, to
increasing the variety of countries represented," she says.
Jiang says that China will likely remain the largest player for the foreseeable future. After a decade of investing in
its physical infrastructure, the country is now turning to
human capital, positioning itself as an attractive destination for international students. However, she adds that
the U.S. higher education system is still hugely attractive
to Chinese students, especially at the undergraduate level
today, although more students intend to seek employment
back in China after graduation.
She predicts that the trend will change in the long term
because of the increasing number both of U.S. universities
that are now opening branch campuses or field offices in
China and of Chinese universities that are adopting inno4

vative, global curriculum models that make study abroad
less necessary.
"In both instances, without leaving China, Chinese
students can easily have an integrated international experience both culturally through their American or other
international classmates and academically through their
global curricula," Jiang explains.
At New York University Polytechnic School of
Engineering, 50 percent of its international graduate enrollment currently comes from China and 30 percent from
India. Around 85 percent of all of its graduate students
are international.
Raymond Lutzky, senior director of graduate enrollment management and admissions, is not as optimistic
as some of his colleagues about the persistent streams of
students from these two major sending countries.
"I believe that India and China are more volatile than
most enrollment managers would like to believe," he says.
He explains that enrollment from India is tied closely
to the exchange rate between the rupee and the U.S. dollar, as well as U.S. immigration policy, including the ability
for students to stay and work in the United States after
graduation.
Chinese enrollment, on the other hand, is dependent
upon factors such as Chinese public opinion about the
value of U.S. education and brand sensitivity. He notes

International Educator S e p t e m b e r + O c to b e r . 15 * I n t e r n at io n a l E n r o l l m e n t S u p p l e m e n t



Table of Contents for the Digital Edition of International Educator - September/October 2015

Contents
Supplement Contents
Going Home to Teach
A Little Goes a Long Way
Opening a Window on the World at Columbus State University
Frontlines: Framing the Discussion
In Brief
Foreign Student Affairs
View From Out Here
Forum
In Focus
International Educator - September/October 2015 - Cover1
International Educator - September/October 2015 - Cover2
International Educator - September/October 2015 - Contents
International Educator - September/October 2015 - 2
International Educator - September/October 2015 - 3
International Educator - September/October 2015 - Frontlines: Framing the Discussion
International Educator - September/October 2015 - 5
International Educator - September/October 2015 - 6
International Educator - September/October 2015 - 7
International Educator - September/October 2015 - In Brief
International Educator - September/October 2015 - 9
International Educator - September/October 2015 - 10
International Educator - September/October 2015 - 11
International Educator - September/October 2015 - 12
International Educator - September/October 2015 - 13
International Educator - September/October 2015 - Going Home to Teach
International Educator - September/October 2015 - 15
International Educator - September/October 2015 - 16
International Educator - September/October 2015 - 17
International Educator - September/October 2015 - 18
International Educator - September/October 2015 - 19
International Educator - September/October 2015 - 20
International Educator - September/October 2015 - 21
International Educator - September/October 2015 - A Little Goes a Long Way
International Educator - September/October 2015 - 23
International Educator - September/October 2015 - 24
International Educator - September/October 2015 - 25
International Educator - September/October 2015 - 26
International Educator - September/October 2015 - 27
International Educator - September/October 2015 - 28
International Educator - September/October 2015 - 29
International Educator - September/October 2015 - Opening a Window on the World at Columbus State University
International Educator - September/October 2015 - 31
International Educator - September/October 2015 - 32
International Educator - September/October 2015 - 33
International Educator - September/October 2015 - 34
International Educator - September/October 2015 - 35
International Educator - September/October 2015 - 36
International Educator - September/October 2015 - 37
International Educator - September/October 2015 - Foreign Student Affairs
International Educator - September/October 2015 - 39
International Educator - September/October 2015 - View From Out Here
International Educator - September/October 2015 - 41
International Educator - September/October 2015 - 42
International Educator - September/October 2015 - 43
International Educator - September/October 2015 - Forum
International Educator - September/October 2015 - 45
International Educator - September/October 2015 - 46
International Educator - September/October 2015 - 47
International Educator - September/October 2015 - In Focus
International Educator - September/October 2015 - Cover3
International Educator - September/October 2015 - Cover4
International Educator - September/October 2015 - SCover1
International Educator - September/October 2015 - SCover2
International Educator - September/October 2015 - Supplement Contents
International Educator - September/October 2015 - S2
International Educator - September/October 2015 - S3
International Educator - September/October 2015 - S4
International Educator - September/October 2015 - S5
International Educator - September/October 2015 - S6
International Educator - September/October 2015 - S7
International Educator - September/October 2015 - S8
International Educator - September/October 2015 - S9
International Educator - September/October 2015 - S10
International Educator - September/October 2015 - S11
International Educator - September/October 2015 - S12
International Educator - September/October 2015 - S13
International Educator - September/October 2015 - S14
International Educator - September/October 2015 - S15
International Educator - September/October 2015 - S16
International Educator - September/October 2015 - SCover3
International Educator - September/October 2015 - SCover4
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