International Educator - September/October 2015 - S6

Diversifying International Recruitment

6

country. "Unless there are surprises (and there always
are), these countries will remain strong markets for the
foreseeable future. The next frontier will be to target the
'second tier' cities in these countries-those with substantial interest and resources but less exposure and access to
study abroad information," Smith says.

economic Growth and Government
Scholarships in latin america
More recruiters are starting to turn their attention to
Latin American countries due to a combination of economic growth, a young population, and government
support for study abroad. International mobility in the
region as a whole has gotten a boost from U.S. President
Barack Obama's 100,000 Strong in the Americas program,
an initiative launched in 2011, as well as funding from Latin American governments to send their students overseas.
JoBeth Brudner, managing director for Linden Educational Services, has led many educational tours in the
region. She believes Latin American countries-which
currently send 8 percent of all international students
studying in the United States (IIE, Open Doors 2014)-
will remain steady markets for international student
recruitment.
Jiang concurs: "Commitments and initiatives taken on all parts tell us that the
Americas will remain promising and enterprising and that the region as a whole is well
positioned to become a tremendous sending market in the long term."
John Eriksen, director of international admission at Bryant University, says that
for his institution, the largest growth
regionally for the 2014-2015
incoming class was from Central and South America.
Although South America is
still not a major source region for
University of Sunderland in the United
Kingdom (UK), Zheng says that they too
have seen promising growth from the region
as a whole. "For the UK, South American countries have not been in the top 10 or even top 15
student source markets for the UK higher education
sector, but we see some potential from Brazil, Colombia, Chile, and Mexico. We've seen increasing interest
from prospective students in this region."
Many recruiters have set their sights on Brazil as the
largest country in South America. Brazil has received
a lot of attention from universities and the media alike

International Educator S e p t e m b e r + O c to b e r . 15 * I n t e r n at io n a l E n r o l l m e n t S u p p l e m e n t

PhOTO CrEDIT: ShuTTErSTOCk

that both countries are also building up their higher education systems.
"Getting in now should be a short-term strategy. It will
be 10 years before things start breaking down. India, I believe, will fade less quickly than China," Lutzky predicts.
Other experts expect continued growth from India,
with some shifts in the market. According to Rahul Choudaha, WES chief knowledge officer and senior director of
strategic development, the demographics of Indian students coming to the United States will change in the next
several years.
"While India happens to be the second largest source
country, a majority of the students are enrolled in STEM
master's programs. The new growth opportunity is the
undergraduate students from India... The economic liberalization and growth of new sectors like the IT services
industry during the 1990s has created a new class of wellcompensated white collar professionals," he says.
Choudaha explains that the children of these professionals are now getting ready for college. "(They) will
become the main drivers of international mobility among
Indian students," he adds.
Canada has also seen an upswing
in the number of Indian undergraduates. The University of British
Columbia (UBC) has seen an increase in Indian students in the
last few years. "We've seen a
resurgence from India over
the last two years, but we've
also been focusing our efforts
there a bit more. Indian students
and their families are very interested
in outcomes and a return on their investment. The fact that Canada allows
students to stay and work three years postgraduation is an attractive option for Indian students," says
Karen McKellin, executive director of the International
Student Initiative at UBC.
Representatives of British universities are concerned
about recruitment from India, but expect continued
growth from China. However, they too are looking to diversify their portfolios.
"In five years, I will still be seeing China as the largest
recruitment market. I'm not too optimistic about numbers from India, especially as the current UK immigration
and visa policies have had an impact on enrollment from
India," says Zheng.
Other recruitment trends in India and China include
focusing on less penetrated cities and regions within each



Table of Contents for the Digital Edition of International Educator - September/October 2015

Contents
Supplement Contents
Going Home to Teach
A Little Goes a Long Way
Opening a Window on the World at Columbus State University
Frontlines: Framing the Discussion
In Brief
Foreign Student Affairs
View From Out Here
Forum
In Focus
International Educator - September/October 2015 - Cover1
International Educator - September/October 2015 - Cover2
International Educator - September/October 2015 - Contents
International Educator - September/October 2015 - 2
International Educator - September/October 2015 - 3
International Educator - September/October 2015 - Frontlines: Framing the Discussion
International Educator - September/October 2015 - 5
International Educator - September/October 2015 - 6
International Educator - September/October 2015 - 7
International Educator - September/October 2015 - In Brief
International Educator - September/October 2015 - 9
International Educator - September/October 2015 - 10
International Educator - September/October 2015 - 11
International Educator - September/October 2015 - 12
International Educator - September/October 2015 - 13
International Educator - September/October 2015 - Going Home to Teach
International Educator - September/October 2015 - 15
International Educator - September/October 2015 - 16
International Educator - September/October 2015 - 17
International Educator - September/October 2015 - 18
International Educator - September/October 2015 - 19
International Educator - September/October 2015 - 20
International Educator - September/October 2015 - 21
International Educator - September/October 2015 - A Little Goes a Long Way
International Educator - September/October 2015 - 23
International Educator - September/October 2015 - 24
International Educator - September/October 2015 - 25
International Educator - September/October 2015 - 26
International Educator - September/October 2015 - 27
International Educator - September/October 2015 - 28
International Educator - September/October 2015 - 29
International Educator - September/October 2015 - Opening a Window on the World at Columbus State University
International Educator - September/October 2015 - 31
International Educator - September/October 2015 - 32
International Educator - September/October 2015 - 33
International Educator - September/October 2015 - 34
International Educator - September/October 2015 - 35
International Educator - September/October 2015 - 36
International Educator - September/October 2015 - 37
International Educator - September/October 2015 - Foreign Student Affairs
International Educator - September/October 2015 - 39
International Educator - September/October 2015 - View From Out Here
International Educator - September/October 2015 - 41
International Educator - September/October 2015 - 42
International Educator - September/October 2015 - 43
International Educator - September/October 2015 - Forum
International Educator - September/October 2015 - 45
International Educator - September/October 2015 - 46
International Educator - September/October 2015 - 47
International Educator - September/October 2015 - In Focus
International Educator - September/October 2015 - Cover3
International Educator - September/October 2015 - Cover4
International Educator - September/October 2015 - SCover1
International Educator - September/October 2015 - SCover2
International Educator - September/October 2015 - Supplement Contents
International Educator - September/October 2015 - S2
International Educator - September/October 2015 - S3
International Educator - September/October 2015 - S4
International Educator - September/October 2015 - S5
International Educator - September/October 2015 - S6
International Educator - September/October 2015 - S7
International Educator - September/October 2015 - S8
International Educator - September/October 2015 - S9
International Educator - September/October 2015 - S10
International Educator - September/October 2015 - S11
International Educator - September/October 2015 - S12
International Educator - September/October 2015 - S13
International Educator - September/October 2015 - S14
International Educator - September/October 2015 - S15
International Educator - September/October 2015 - S16
International Educator - September/October 2015 - SCover3
International Educator - September/October 2015 - SCover4
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