International Educator - September/October 2015 - S8

Diversifying International Recruitment

due to its Brazilian Scientific Mobility Program (BSMP),
launched in 2011 and formerly known as Science Without
Borders. The scheme provides scholarships for a oneyear, nondegree program for Brazilian students to study
abroad in the United States. BSMP is part of the Brazilian
government's larger initiative to grant 100,000 Brazilian
university students the opportunity to study abroad.
"There are many factors that come into consideration
when a country decides to support study abroad, one of
the key issues is a need to fill a gap in the country's professional, technological workplace. A prime example of this
is Brazil," Brudner says.
There are currently 13,300 Brazilian students in U.S.
universities, a 22 percent increase from 2013 (IIE, Open
Doors 2014). Other large destination countries have also
seen significant growth, with Canada experiencing a 17
percent increase of Brazilian students between 2012 and
2013 (Canadian Bureau for International Education).3 In
the UK the number of Brazilian students tripled to 1,700
after the launch of the mobility program, according to the
British government.4

"Brazil has a large demographic of young people
and a fairly strong higher education system. their
students happily go abroad for a term or two, to obtain
international experience and pursue language study..."
Northern Arizona University (NAU) is one of the
institutions that has benefitted from the recent growth.
"I'm excited to see what happens with Brazil. In 2010 we
had four students from Brazil, and this past academic
year we hosted 174 students from Brazil," says Mandy
Hansen, NAU's director of international admissions and
recruitment.
She emphasizes that continued growth will be dependent on whether the Brazilian government will continue
to offer scholarships and how many students it sends to
the United States.
"Many of these students got their passports for the
first time. It's really providing opportunity to a group of
students who are not the elite class to exposure to life
outside their home country and academic community,"
Hansen adds.
However, some international recruiters say that Brazil
is not the right fit for all institutions. UBC, for example,
has chosen to focus its efforts on undergraduate enrollment. "Brazil has a large demographic of young people
and a fairly strong higher education system. Their students happily go abroad for a term or two, to obtain
8

international experience and pursue language study.
What we are seeing here at UBC is that Brazilians are
more likely to be interested in short-term programs, than
a full four-year undergraduate degree," McKellin says.
Jay Schnoor, manager of international marketing and
recruitment at Oregon State University, agrees. "In terms
of future potential, in eight years Brazil will be really solid
in the U.S. market if the economy continues to improve,
but it could also be a numbers trap, as many students are
mostly interested in English and short-term programs,
rather than full-degree programs. You need to really understand what those students are studying by looking at
the data from the last three years. If you don't have a program that fits, recruiting in Brazil is probably not the best
strategy," he says.
Several experts also recommend looking beyond Brazil. Brudner and Jiang suggest exploring smaller emerging
markets in Latin America such as Chile, Ecuador, Panama,
Colombia, Paraguay, and Honduras.
"At the moment, Chile, Ecuador, and Panama are countries that have been experiencing economic growth over
the past decade as well as increased government investments in education. These nations are enjoying economic
stability, a growing middle class, a need for technologically
skilled workers, a labor force that speaks English as well
as highly educated professionals; they have been able to
find assistance and solutions to what they need within the
educational system of the USA," Brudner says.
"Keep Panama on target, this country is enjoying an
economic boom and is closely tied to the USA. They will
need more and more engineers and highly trained technician experts as the Canal Zone is in expansion as well
as savvy global business people and financial experts for
their growing international banking businesses and free
trade zone."
She also encourages institutions to look at Paraguay
and Honduras as part of long-term strategies in Latin
America. "In the long term, countries such as Paraguay
and Honduras should be carefully watched as emerging
markets. These countries have reported steady growth in
the number of students that they have been sending to the
USA over the last five years."
"In the case of Paraguay, this is a very small market but
one that can be developed; over the last three years the
number of students traveling to the USA has constantly
been increasing... Paraguay is enjoying a stable economic,
socio, and political moment in its history and its need for
highly qualified professionals is high," Brudner adds.
Jiang reiterates the importance of government funding in Chile and Ecuador: "Becas Chile, an ambitious

International Educator S e p t e m b e r + O c to b e r . 15 * I n t e r n at io n a l E n r o l l m e n t S u p p l e m e n t



Table of Contents for the Digital Edition of International Educator - September/October 2015

Contents
Supplement Contents
Going Home to Teach
A Little Goes a Long Way
Opening a Window on the World at Columbus State University
Frontlines: Framing the Discussion
In Brief
Foreign Student Affairs
View From Out Here
Forum
In Focus
International Educator - September/October 2015 - Cover1
International Educator - September/October 2015 - Cover2
International Educator - September/October 2015 - Contents
International Educator - September/October 2015 - 2
International Educator - September/October 2015 - 3
International Educator - September/October 2015 - Frontlines: Framing the Discussion
International Educator - September/October 2015 - 5
International Educator - September/October 2015 - 6
International Educator - September/October 2015 - 7
International Educator - September/October 2015 - In Brief
International Educator - September/October 2015 - 9
International Educator - September/October 2015 - 10
International Educator - September/October 2015 - 11
International Educator - September/October 2015 - 12
International Educator - September/October 2015 - 13
International Educator - September/October 2015 - Going Home to Teach
International Educator - September/October 2015 - 15
International Educator - September/October 2015 - 16
International Educator - September/October 2015 - 17
International Educator - September/October 2015 - 18
International Educator - September/October 2015 - 19
International Educator - September/October 2015 - 20
International Educator - September/October 2015 - 21
International Educator - September/October 2015 - A Little Goes a Long Way
International Educator - September/October 2015 - 23
International Educator - September/October 2015 - 24
International Educator - September/October 2015 - 25
International Educator - September/October 2015 - 26
International Educator - September/October 2015 - 27
International Educator - September/October 2015 - 28
International Educator - September/October 2015 - 29
International Educator - September/October 2015 - Opening a Window on the World at Columbus State University
International Educator - September/October 2015 - 31
International Educator - September/October 2015 - 32
International Educator - September/October 2015 - 33
International Educator - September/October 2015 - 34
International Educator - September/October 2015 - 35
International Educator - September/October 2015 - 36
International Educator - September/October 2015 - 37
International Educator - September/October 2015 - Foreign Student Affairs
International Educator - September/October 2015 - 39
International Educator - September/October 2015 - View From Out Here
International Educator - September/October 2015 - 41
International Educator - September/October 2015 - 42
International Educator - September/October 2015 - 43
International Educator - September/October 2015 - Forum
International Educator - September/October 2015 - 45
International Educator - September/October 2015 - 46
International Educator - September/October 2015 - 47
International Educator - September/October 2015 - In Focus
International Educator - September/October 2015 - Cover3
International Educator - September/October 2015 - Cover4
International Educator - September/October 2015 - SCover1
International Educator - September/October 2015 - SCover2
International Educator - September/October 2015 - Supplement Contents
International Educator - September/October 2015 - S2
International Educator - September/October 2015 - S3
International Educator - September/October 2015 - S4
International Educator - September/October 2015 - S5
International Educator - September/October 2015 - S6
International Educator - September/October 2015 - S7
International Educator - September/October 2015 - S8
International Educator - September/October 2015 - S9
International Educator - September/October 2015 - S10
International Educator - September/October 2015 - S11
International Educator - September/October 2015 - S12
International Educator - September/October 2015 - S13
International Educator - September/October 2015 - S14
International Educator - September/October 2015 - S15
International Educator - September/October 2015 - S16
International Educator - September/October 2015 - SCover3
International Educator - September/October 2015 - SCover4
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