International Educator - May/June 2017 - 20

High Tech,
High Engagement
How to Reach Students Where They Are
BY MARK TONER
WHEN LAST-MINUTE VISA ISSUES kept a prospective international student

from arriving at Walsh University on time for the fall semester, she had to defer
admission. Until fairly recently, that delay might have prodded her to enroll elsewhere. Instead, a video she posted on YouTube about coming to the Ohio university
was shared on Facebook, connections were made, and "she knew 30 or 40 students
from Walsh before she even set foot on campus," says Doug Palmer, the university's
vice president for academic affairs. As soon as her visa issues were resolved, she was
able to arrive on campus with that network already established.
International education has always been about
bringing together far-flung students and cultures, and the technology needed to reach more
students in better ways is now largely in place. But
in an era of shaky enrollment models and surging
competition for students, the challenge for higher
education leaders is to successfully deploy the full
spectrum of technological tools to recruit, retain,
and support international students.

Go Where the Students Are
Student blog posts are one strategy that adds
value on several fronts, including recruitment.
For example, Virginia Wesleyan College leverages
social media to make sure prospective students
see the twice-weekly blog entries that study
abroad students are required to post.
"This is not the place to bring your neutral colors," Virginia Wesleyan junior Manijha Mack wrote
in a blog post linked from Virginia Wesleyan's
study abroad page, referring to Cuba, where he
was studying for a semester. "Not only are all the
houses colored in purple, orange, blue, green, and
more, the people feel the necessity to add to the
20  

INTERNATIONAL EDUCATOR M AY + J U N E .17

already bright city by wearing bright mismatched
colors. Yesterday, there was a guy wearing a red
shirt with lime green pants...but IDK."
There's a more important institutional return
on investment than might first be apparent from
this post: Nearly two-thirds of respondents to a
2014 survey of prospective students by the online
textbook rental and education services company
Chegg said that conversations on social media
had an impact on their choice of college.
One common refrain among international
educators is that prospective students don't
always read e-mails, so finding ways to educate
them about international opportunities has
become a growing challenge-one that varies
from campus to campus.
"With each generation of students, it's harder
to know what reaches them the best or what
would get information to them the most quickly,"
says Heidi White, director of international student services at Durham Technical Community
College in North Carolina. "What technology
does is broaden the options and help you measure what works."



Table of Contents for the Digital Edition of International Educator - May/June 2017

From the Editor
Frontlines
In Brief
Global Spotlight: Middle East
Quick Questions
High Tech, High Engagement
Principled, Pragmatic, Impactful
What Happens to Study Abroad Students
Campus Profi le: Internationalization at the University of Tampa
Campus Spotlight: Internationalization at East Carolina University
Education Abroad
International Enrollment
International Student Affair
Partnering
A View From Out Here
Forum
In Focus
International Educator - May/June 2017 - Cover1
International Educator - May/June 2017 - Cover2
International Educator - May/June 2017 - 1
International Educator - May/June 2017 - From the Editor
International Educator - May/June 2017 - 3
International Educator - May/June 2017 - Frontlines
International Educator - May/June 2017 - 5
International Educator - May/June 2017 - 6
International Educator - May/June 2017 - 7
International Educator - May/June 2017 - In Brief
International Educator - May/June 2017 - 9
International Educator - May/June 2017 - 10
International Educator - May/June 2017 - 11
International Educator - May/June 2017 - 12
International Educator - May/June 2017 - 13
International Educator - May/June 2017 - Global Spotlight: Middle East
International Educator - May/June 2017 - 15
International Educator - May/June 2017 - Quick Questions
International Educator - May/June 2017 - 17
International Educator - May/June 2017 - 18
International Educator - May/June 2017 - 19
International Educator - May/June 2017 - High Tech, High Engagement
International Educator - May/June 2017 - 21
International Educator - May/June 2017 - 22
International Educator - May/June 2017 - 23
International Educator - May/June 2017 - 24
International Educator - May/June 2017 - 25
International Educator - May/June 2017 - 26
International Educator - May/June 2017 - 27
International Educator - May/June 2017 - 28
International Educator - May/June 2017 - 29
International Educator - May/June 2017 - Principled, Pragmatic, Impactful
International Educator - May/June 2017 - 31
International Educator - May/June 2017 - 32
International Educator - May/June 2017 - 33
International Educator - May/June 2017 - 34
International Educator - May/June 2017 - 35
International Educator - May/June 2017 - What Happens to Study Abroad Students
International Educator - May/June 2017 - 37
International Educator - May/June 2017 - 38
International Educator - May/June 2017 - 39
International Educator - May/June 2017 - 40
International Educator - May/June 2017 - 41
International Educator - May/June 2017 - Campus Profi le: Internationalization at the University of Tampa
International Educator - May/June 2017 - 43
International Educator - May/June 2017 - 44
International Educator - May/June 2017 - 45
International Educator - May/June 2017 - 46
International Educator - May/June 2017 - 47
International Educator - May/June 2017 - 48
International Educator - May/June 2017 - 49
International Educator - May/June 2017 - 50
International Educator - May/June 2017 - 51
International Educator - May/June 2017 - 52
International Educator - May/June 2017 - 53
International Educator - May/June 2017 - Campus Spotlight: Internationalization at East Carolina University
International Educator - May/June 2017 - 55
International Educator - May/June 2017 - 56
International Educator - May/June 2017 - 57
International Educator - May/June 2017 - 58
International Educator - May/June 2017 - 59
International Educator - May/June 2017 - Education Abroad
International Educator - May/June 2017 - 61
International Educator - May/June 2017 - 62
International Educator - May/June 2017 - 63
International Educator - May/June 2017 - International Enrollment
International Educator - May/June 2017 - 65
International Educator - May/June 2017 - 66
International Educator - May/June 2017 - 67
International Educator - May/June 2017 - International Student Affair
International Educator - May/June 2017 - 69
International Educator - May/June 2017 - 70
International Educator - May/June 2017 - 71
International Educator - May/June 2017 - Partnering
International Educator - May/June 2017 - 73
International Educator - May/June 2017 - 74
International Educator - May/June 2017 - 75
International Educator - May/June 2017 - A View From Out Here
International Educator - May/June 2017 - 77
International Educator - May/June 2017 - 78
International Educator - May/June 2017 - 79
International Educator - May/June 2017 - Forum
International Educator - May/June 2017 - 81
International Educator - May/June 2017 - 82
International Educator - May/June 2017 - 83
International Educator - May/June 2017 - In Focus
International Educator - May/June 2017 - Cover3
International Educator - May/June 2017 - Cover4
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