International Educator - May/June 2017 - 22

Where Students Look
Visuals-images and video-matter more and more in social media.
While the number of prospective students who looked at all social media
platforms continues increasing, video-centric YouTube and image-focused
Instagram are growing the most.
■■ Facebook: 67 percent (up from 60 percent in 2013)
■■ YouTube: 62 percent (up from 49 percent in 2013)
■■ Instagram: 48 percent (up from 28 percent in 2013)
Source: 2015 Social Admissions Report, Chegg

At Virginia Wesleyan, for example, "You walk into
a building and there are fliers everywhere to the point
that they're falling on the floor," says Mandy Reinig, the
college's director of study away programs. "If you go
outside, everyone has their head down in a smartphone."
So Reinig focused on "going where our students are,"
she says, starting with Instagram. One of the office's
work-study students focuses specifically on social media
and outreach. "It's so much better to have students
posting, rather than trying to figure out what to say," she
says. Searching the photography-focused social network
for photos of the college's students on study abroad programs, the work-study student shares them as a way to
remind students of deadlines for study abroad programs
and other outreach. "Any sort of photo that features a
student or something on campus tends to do so much
better in engaging students," Reinig says.
Reinig also is exploring the potential of targeted social
media advertising, which places paid links to the office's
content within students' social media feeds. She wants to
make sure that student blog posts reach other students.
And she's not alone-surveys of institutions worldwide
in 2015 found that nearly half (46 percent) are increasing
their digital marketing budgets. Forty-eight percent also
now devote half or more of their marketing spending to
digital outreach, as opposed to events and other offline
activities, according to the QS Digital Solutions survey.
But international education experts caution their peers
to not become too reliant on social media. Like many
community and technical colleges, Durham's efforts focus
largely on students with international backgrounds in its
service area. The college offers a week-long faculty-led
noncredit program, currently in Ghana. However, the
broader age range and backgrounds of community college
students make it challenging to rely exclusively on technology to reach them, according to White. "The diversity
of students is amazing, but there's also a diversity of challenges, and it's never one size fits all," she says.
22  

INTERNATIONAL EDUCATOR M AY + J U N E .17

Recycle the Paper Trail
With around 3,000 international students arriving at
Arizona State University each fall, onboarding has
always been a challenge. Until a few years ago, students
had to come to Arizona State's International Students
Scholars Center, immigration documentation in hand,
to be formally checked in by advisers.
Today, students submit their documentation electronically before even arriving on campus, allowing
advisers to review the documents at their own pace. The
university's software platform also monitors compliance
and sends students automated alerts to remind them of
potential problems, such as if they don't check in before
the start of classes or fall short of full-time status. "Now
students don't sit around for days like they did with
manual audits," says Erik Schmitz, associate director of
technology support. "They get them the next day so they
can correct their enrollment status without coming into
the office or having a hold put on their account."
The digitization of so much of the paperwork that has
defined the international study experience has transformed support for international students and study
abroad programs, in part because it's become so much
easier to do so. While advisers and students once had to
find scanners to digitize materials, many now use their
smartphone cameras to upload paperwork, Schmitz says.
Student records can be associated with all relevant
academic and biographical documents, as well as notes
from communications with students, all of which is particularly helpful in cases where students work with more
than one adviser or are sent alerts through automated
systems like the one in place at Arizona State. And in
international admissions, the focus has been on adopting tools often seen in customer relationship management (CRM) solutions found in other sectors.
"Our administration wants to know how many
students are coming, and how many prospects we have,"
says Tracy Kaan, ISSS assistant director for technology
and processes at the University of North Texas. "In the
past, we didn't even know we'd want that information."
But the transition to digital hasn't always been seamless. For example, Heidi White, director of international
student services at Durham Technical Community
College in North Carolina has to have two monitors sitting on her desk. She's thinking about adding a third.
"I feel like I'm having to log into multiple systems to
do things," she says.
Disparate systems aren't always fully integrated,
and scanned documents aren't always put in context.
"More and more universities have been trying to [go]



Table of Contents for the Digital Edition of International Educator - May/June 2017

From the Editor
Frontlines
In Brief
Global Spotlight: Middle East
Quick Questions
High Tech, High Engagement
Principled, Pragmatic, Impactful
What Happens to Study Abroad Students
Campus Profi le: Internationalization at the University of Tampa
Campus Spotlight: Internationalization at East Carolina University
Education Abroad
International Enrollment
International Student Affair
Partnering
A View From Out Here
Forum
In Focus
International Educator - May/June 2017 - Cover1
International Educator - May/June 2017 - Cover2
International Educator - May/June 2017 - 1
International Educator - May/June 2017 - From the Editor
International Educator - May/June 2017 - 3
International Educator - May/June 2017 - Frontlines
International Educator - May/June 2017 - 5
International Educator - May/June 2017 - 6
International Educator - May/June 2017 - 7
International Educator - May/June 2017 - In Brief
International Educator - May/June 2017 - 9
International Educator - May/June 2017 - 10
International Educator - May/June 2017 - 11
International Educator - May/June 2017 - 12
International Educator - May/June 2017 - 13
International Educator - May/June 2017 - Global Spotlight: Middle East
International Educator - May/June 2017 - 15
International Educator - May/June 2017 - Quick Questions
International Educator - May/June 2017 - 17
International Educator - May/June 2017 - 18
International Educator - May/June 2017 - 19
International Educator - May/June 2017 - High Tech, High Engagement
International Educator - May/June 2017 - 21
International Educator - May/June 2017 - 22
International Educator - May/June 2017 - 23
International Educator - May/June 2017 - 24
International Educator - May/June 2017 - 25
International Educator - May/June 2017 - 26
International Educator - May/June 2017 - 27
International Educator - May/June 2017 - 28
International Educator - May/June 2017 - 29
International Educator - May/June 2017 - Principled, Pragmatic, Impactful
International Educator - May/June 2017 - 31
International Educator - May/June 2017 - 32
International Educator - May/June 2017 - 33
International Educator - May/June 2017 - 34
International Educator - May/June 2017 - 35
International Educator - May/June 2017 - What Happens to Study Abroad Students
International Educator - May/June 2017 - 37
International Educator - May/June 2017 - 38
International Educator - May/June 2017 - 39
International Educator - May/June 2017 - 40
International Educator - May/June 2017 - 41
International Educator - May/June 2017 - Campus Profi le: Internationalization at the University of Tampa
International Educator - May/June 2017 - 43
International Educator - May/June 2017 - 44
International Educator - May/June 2017 - 45
International Educator - May/June 2017 - 46
International Educator - May/June 2017 - 47
International Educator - May/June 2017 - 48
International Educator - May/June 2017 - 49
International Educator - May/June 2017 - 50
International Educator - May/June 2017 - 51
International Educator - May/June 2017 - 52
International Educator - May/June 2017 - 53
International Educator - May/June 2017 - Campus Spotlight: Internationalization at East Carolina University
International Educator - May/June 2017 - 55
International Educator - May/June 2017 - 56
International Educator - May/June 2017 - 57
International Educator - May/June 2017 - 58
International Educator - May/June 2017 - 59
International Educator - May/June 2017 - Education Abroad
International Educator - May/June 2017 - 61
International Educator - May/June 2017 - 62
International Educator - May/June 2017 - 63
International Educator - May/June 2017 - International Enrollment
International Educator - May/June 2017 - 65
International Educator - May/June 2017 - 66
International Educator - May/June 2017 - 67
International Educator - May/June 2017 - International Student Affair
International Educator - May/June 2017 - 69
International Educator - May/June 2017 - 70
International Educator - May/June 2017 - 71
International Educator - May/June 2017 - Partnering
International Educator - May/June 2017 - 73
International Educator - May/June 2017 - 74
International Educator - May/June 2017 - 75
International Educator - May/June 2017 - A View From Out Here
International Educator - May/June 2017 - 77
International Educator - May/June 2017 - 78
International Educator - May/June 2017 - 79
International Educator - May/June 2017 - Forum
International Educator - May/June 2017 - 81
International Educator - May/June 2017 - 82
International Educator - May/June 2017 - 83
International Educator - May/June 2017 - In Focus
International Educator - May/June 2017 - Cover3
International Educator - May/June 2017 - Cover4
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