International Educator - May/June 2017 - 24

How Students Communicate
A 2016 study conducted at Bowling Green University confirms what
university advisers intuitively know: Phone calls and e-mails are no longer
the best way to reach students.
■■ Texting: 50.2 percent
■■ Social media: 35.2 percent
■■ E-mail: 12.1 percent
■■ Phone calls: 2.2 percent
Source: Bowling Green University

messaging. "It's ever-changing, and the popularity of any
social media platform is not guaranteed," Schmitz says.
And while virtual advising can be valuable for all
students, it's important to make sure that students
know the service is available, perhaps by including it in
application materials or flyers. "You need to market it-
some students might not realize it's there. You also can't
force students to download a new app," White says. "You
have to take advantage of what they're using and what is
accessible to your students."

Cut Through the Clutter
So Appalachian State began offering online advising
during set office hours, with White and other advisers
providing answers to student questions using Google
Hangouts. Online advising is beneficial for many reasons, White says. When students ask questions about
programs or schedules, advisers can send them web
links directly in the chat, rather than writing it down or
showing them a site on a computer monitor during an
in-person session, White says. Chat also allows advisers
to handle multiple conversations at once.
While face-to-face advising remains important
for more in-depth conversations, online advising is
particularly useful in helping students resolve common
issues in ways that a list of frequently asked questions
can't, according to Kaan. "Sometimes you really have
to know what kinds of questions to ask to get the full
story," she says.
Using online chat systems that allow group discussions represents an opportunity to work with multiple
students at once, says OSU's Mills. "You're still engaging
them, but not answering the same question 10 different
ways," she says. Nor does chat have to be solely between
advisers and students: International educators can connect prospective students with peers already studying
abroad to answer questions. "It's been a very useful
learning tool to bring students together," Mills says.
As with other tech tools, it's important to know what
systems your students actually use. For incoming international students, that's particularly critical when their
home countries block oft-used services like Google and
Facebook, as China and others have done. That's why
Arizona State, whose international office has a Chinese
student specialist, set up a dedicated WeChat account
to support students from that country, according to
Schmitz. "Trying to use something that's going to draw
the student in is very important," he says. At the same
time, it's vital to continue monitoring changing trends
in the fast-changing landscape of social media and
24  

INTERNATIONAL EDUCATOR M AY + J U N E .17

When she was participating in a short-term study
abroad program in Mexico, Lisa Brancheau relied on her
smartphone to keep abreast of changes in her program.
So she and her colleague Kayla Springer began looking at what creating a program-specific app for similar
programs at the George Washington University School
of Business would entail.
"People use their phones all the time while traveling,
so if all the information was in one place, it would be
helpful for students," says Brancheau, formerly assistant
director of global and experiential education. Surveys of
students in the MBA program confirmed their suspicion:
Students relied on multiple apps-e-mail, maps, search,
social media, and messaging-while traveling and wanted
a one-stop source for information about their program.
While study abroad providers often offer a mobile
app as an optional part of the services they provide institutions, Brancheau and Springer wanted to determine
if creating one in-house would provide additional flexibility to meet their needs. Since grad students have the
option of booking their own accommodations for shortterm programs, it was important to place meeting times
and locations on a map so students could find them
on their own. Along with the usual list of emergency
contact numbers and schedules, students also wanted
information about each company they were visiting and
a list of participants to help with networking.
And for a generation of students who have stopped
responding to e-mails, the push notifications that
mobile notifications can send out to smartphones can
help cut through the clutter and alert students to important changes in schedules or their status. "A lot of times
when students see e-mails about their immigration
status, they ignore them," Kaan says. "A mobile app with
push notifications can really get in their faces."
Worse yet, some students opt out completely from
receiving e-mail communications from their universities, says Arizona State's Schmitz. Push notifications



Table of Contents for the Digital Edition of International Educator - May/June 2017

From the Editor
Frontlines
In Brief
Global Spotlight: Middle East
Quick Questions
High Tech, High Engagement
Principled, Pragmatic, Impactful
What Happens to Study Abroad Students
Campus Profi le: Internationalization at the University of Tampa
Campus Spotlight: Internationalization at East Carolina University
Education Abroad
International Enrollment
International Student Affair
Partnering
A View From Out Here
Forum
In Focus
International Educator - May/June 2017 - Cover1
International Educator - May/June 2017 - Cover2
International Educator - May/June 2017 - 1
International Educator - May/June 2017 - From the Editor
International Educator - May/June 2017 - 3
International Educator - May/June 2017 - Frontlines
International Educator - May/June 2017 - 5
International Educator - May/June 2017 - 6
International Educator - May/June 2017 - 7
International Educator - May/June 2017 - In Brief
International Educator - May/June 2017 - 9
International Educator - May/June 2017 - 10
International Educator - May/June 2017 - 11
International Educator - May/June 2017 - 12
International Educator - May/June 2017 - 13
International Educator - May/June 2017 - Global Spotlight: Middle East
International Educator - May/June 2017 - 15
International Educator - May/June 2017 - Quick Questions
International Educator - May/June 2017 - 17
International Educator - May/June 2017 - 18
International Educator - May/June 2017 - 19
International Educator - May/June 2017 - High Tech, High Engagement
International Educator - May/June 2017 - 21
International Educator - May/June 2017 - 22
International Educator - May/June 2017 - 23
International Educator - May/June 2017 - 24
International Educator - May/June 2017 - 25
International Educator - May/June 2017 - 26
International Educator - May/June 2017 - 27
International Educator - May/June 2017 - 28
International Educator - May/June 2017 - 29
International Educator - May/June 2017 - Principled, Pragmatic, Impactful
International Educator - May/June 2017 - 31
International Educator - May/June 2017 - 32
International Educator - May/June 2017 - 33
International Educator - May/June 2017 - 34
International Educator - May/June 2017 - 35
International Educator - May/June 2017 - What Happens to Study Abroad Students
International Educator - May/June 2017 - 37
International Educator - May/June 2017 - 38
International Educator - May/June 2017 - 39
International Educator - May/June 2017 - 40
International Educator - May/June 2017 - 41
International Educator - May/June 2017 - Campus Profi le: Internationalization at the University of Tampa
International Educator - May/June 2017 - 43
International Educator - May/June 2017 - 44
International Educator - May/June 2017 - 45
International Educator - May/June 2017 - 46
International Educator - May/June 2017 - 47
International Educator - May/June 2017 - 48
International Educator - May/June 2017 - 49
International Educator - May/June 2017 - 50
International Educator - May/June 2017 - 51
International Educator - May/June 2017 - 52
International Educator - May/June 2017 - 53
International Educator - May/June 2017 - Campus Spotlight: Internationalization at East Carolina University
International Educator - May/June 2017 - 55
International Educator - May/June 2017 - 56
International Educator - May/June 2017 - 57
International Educator - May/June 2017 - 58
International Educator - May/June 2017 - 59
International Educator - May/June 2017 - Education Abroad
International Educator - May/June 2017 - 61
International Educator - May/June 2017 - 62
International Educator - May/June 2017 - 63
International Educator - May/June 2017 - International Enrollment
International Educator - May/June 2017 - 65
International Educator - May/June 2017 - 66
International Educator - May/June 2017 - 67
International Educator - May/June 2017 - International Student Affair
International Educator - May/June 2017 - 69
International Educator - May/June 2017 - 70
International Educator - May/June 2017 - 71
International Educator - May/June 2017 - Partnering
International Educator - May/June 2017 - 73
International Educator - May/June 2017 - 74
International Educator - May/June 2017 - 75
International Educator - May/June 2017 - A View From Out Here
International Educator - May/June 2017 - 77
International Educator - May/June 2017 - 78
International Educator - May/June 2017 - 79
International Educator - May/June 2017 - Forum
International Educator - May/June 2017 - 81
International Educator - May/June 2017 - 82
International Educator - May/June 2017 - 83
International Educator - May/June 2017 - In Focus
International Educator - May/June 2017 - Cover3
International Educator - May/June 2017 - Cover4
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