International Educator - November/December 2017 - 40

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INTERNATIONAL ENROLLMENT

This article was adapted from a chapter
of Managing a Successful International
Admissions Office: NAFSA's Guide to
International Admissions, edited by David
L. Di Maria. For more information, visit
https://tinyurl.com/y7jeu5x4.

By Matthew R. Beatty

How to Manage an International
Admissions Office
Best Practices For Better Outcomes
for international students, evolving immigration regulations, and limited institutional resources, enrollment managers must demonstrate
the ability to reach measurable outcomes that stakeholders value and expect. As a result, the
importance of a highly efficient, student-focused, and outcome-oriented international admissions office has never been greater than it is today.
IN AN ERA OF INCREASING COMPETITION

Institutional Goals and Mission
While the requirements for international applicants may
differ slightly from domestic students, the overarching goal-setting process remains the same. Successful
organizations involve key institutional stakeholders
while setting realistic goals pertaining to international
admission, according to Wayne Sigler's book Managing
for Outcomes: Shifting from Process-Centric to ResultsOriented Operations. Enrollment goals need to be
based on philosophy, values, and empirical data shared
among institutional leaders. Measurable outcomes and
designated time frames must be also determined. To
begin the process, international admissions managers
will conduct an institutional self-study, develop a plan
of action, and recognize potential enrollment challenges
and opportunities. When performed successfully, everyone involved will be able to understand their roles and
allocate resources to achieve the expected outcomes.
They will also be able to answer critical questions

pertaining to international enrollment management
(IEM) on campus.
Merit- and need-based financial aid goals should
also be established at the outset, since international
students are ineligible to receive U.S. federal financial
aid. While some international students have the means
to pay full tuition rates, many prospective students
and their families seek financial assistance at the
undergraduate, graduate, and even English-language
program levels.

Staffing
The heart of any great organization is its staff and the
special regard they have for their workplace. The dedication, positive outlook, and esprit de corps of a well-managed admissions team have the potential to overcome
even the most daunting enrollment challenges. This
is the first and most critical pillar for managing a

Critical Questions for IEM Goal Setting:
* Why are international students important to your institution?
* What is the institution's international enrollment goal?
* What, if any, enrollment targets are there for individual countries, markets, or academic quality?
* To achieve desired results, what types of performance benchmarks must be accomplished at pivotal junctions of the
enrollment funnel?
* Have strategies to achieve the desired goals been clearly outlined?
* What financial aid program(s) exist to support new internationals students?

40  

INTERNATIONAL EDUCATOR N O V.+ D E C .17


https://www.tinyurl.com/y7jeu5x4

Table of Contents for the Digital Edition of International Educator - November/December 2017

From the Desk of
Frontlines
In Brief
Global Spotlight: Iran
Quick Questions
Feature: The New Why of Partnering: International Partnerships Are Expanding Their Reach and Goals
Feature: Partnering Case Studies: Leveraging Unconventionality
Feature: Doing Well by Doing Good: Social Entrepreneurship is Evolving to Meet New Realities
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
Feature: A Healthy Balance
Feature: Mental Health: Leveraging Resources
International Educator - November/December 2017 - Cover1
International Educator - November/December 2017 - Cover2
International Educator - November/December 2017 - 1
International Educator - November/December 2017 - 2
International Educator - November/December 2017 - 3
International Educator - November/December 2017 - From the Desk of
International Educator - November/December 2017 - 5
International Educator - November/December 2017 - Frontlines
International Educator - November/December 2017 - 7
International Educator - November/December 2017 - In Brief
International Educator - November/December 2017 - 9
International Educator - November/December 2017 - 10
International Educator - November/December 2017 - 11
International Educator - November/December 2017 - Global Spotlight: Iran
International Educator - November/December 2017 - 13
International Educator - November/December 2017 - Quick Questions
International Educator - November/December 2017 - 15
International Educator - November/December 2017 - Feature: The New Why of Partnering: International Partnerships Are Expanding Their Reach and Goals
International Educator - November/December 2017 - 17
International Educator - November/December 2017 - 18
International Educator - November/December 2017 - 19
International Educator - November/December 2017 - 20
International Educator - November/December 2017 - 21
International Educator - November/December 2017 - Feature: Partnering Case Studies: Leveraging Unconventionality
International Educator - November/December 2017 - 23
International Educator - November/December 2017 - 24
International Educator - November/December 2017 - 25
International Educator - November/December 2017 - 26
International Educator - November/December 2017 - 27
International Educator - November/December 2017 - Feature: Doing Well by Doing Good: Social Entrepreneurship is Evolving to Meet New Realities
International Educator - November/December 2017 - 29
International Educator - November/December 2017 - 30
International Educator - November/December 2017 - 31
International Educator - November/December 2017 - 32
International Educator - November/December 2017 - 33
International Educator - November/December 2017 - Education Abroad
International Educator - November/December 2017 - 35
International Educator - November/December 2017 - 36
International Educator - November/December 2017 - 37
International Educator - November/December 2017 - International Student Affairs
International Educator - November/December 2017 - 39
International Educator - November/December 2017 - International Enrollment
International Educator - November/December 2017 - 41
International Educator - November/December 2017 - 42
International Educator - November/December 2017 - 43
International Educator - November/December 2017 - International Education Leadership
International Educator - November/December 2017 - 45
International Educator - November/December 2017 - Forum
International Educator - November/December 2017 - 47
International Educator - November/December 2017 - In Focus
International Educator - November/December 2017 - Cover3
International Educator - November/December 2017 - Cover4
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