International Educator - March/April 2018 - 19

ach Students
By Jenny Rogers

M

ANDY REINIG is thinking about geolocation. The study away director at Virginia
Wesleyan College in Virginia Beach is playing with ideas for getting her study abroad
programs on Snapchat. They're already on Facebook-who
isn't?-and in the last year, she's doubled their Instagram
audience to about 500 followers.
"It's basically the concept of meeting students where
they are versus making students come to you," she says. "In
the classroom, they have to do what you say but outside the
classroom that doesn't work so well. You kind of have to
engage them where they're already engaging."
The social media platform Snapchat reported 178 million
users in the third quarter of 2017, up from 153 million the
same time a year before. Reinig is considering features such as
geotagged banners that students can use when Snapchatting
from a particular location. The concept is part advertising and
perhaps part "fomo"-or "fear of missing out."
"They can be like 'I'm at the study abroad fair at Virginia
Wesleyan!'" she says. That immediately tells other students
they're considering international education.
Reinig's social media brainstorming is indicative of the
quickly growing role that new forms of technology are playing
in making the world ever smaller and the international education community increasingly connected. As the development
of technology accelerates, the days of tracking students' international travel approvals and applications in notebooks and
reams of paper have begun slipping away. Many campuses
throughout the United States are upgrading database portals,
developing apps, pushing orientations online and, of course,
recruiting across multiple social media platforms.
It wasn't so long ago that MOOCs-massive open
online courses-were new and all the rage. Now they're not
enough. As campuses race to adjust to the rapid technological changes happening in businesses, online, and even
on the phones in students' pockets, they're gaining new
options for tracking programs, approvals, and more.
Part of that switch comes out of necessity. Part of it
comes from the reduction in costs as certain forms of
technology become more mainstream and more accessible.
But all of it stems ultimately from an effort to embrace new
opportunities to make international education a fuller experience and to engage with students on their own terms.
"Everyone wants good engagement," Reinig says. "People
think, if you build it they will come right away. But that's not
how it works. It takes time and strategy." That's true of social
media, but it's true of other technological innovations too.

M A R .+ A P R . 2018 INTERNATIONAL EDUCATOR

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Table of Contents for the Digital Edition of International Educator - March/April 2018

From the Desk of
Frontlines
In Brief
Global Spotlight: Canada
Quick Questions
Feature: Using Technology to Reach Students Where They Are
Feature: Global Connections, Staying Local: Online International Education Continues to Grow As an Alternative—and Support—to In-Person Study
Feature: Getting to Work How Career Services Offices Are Helping Students Launch Their Careers
Feature: How Assessment Approaches Measure Up
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
International Educator - March/April 2018 - Cover1
International Educator - March/April 2018 - Cover2
International Educator - March/April 2018 - 1
International Educator - March/April 2018 - 2
International Educator - March/April 2018 - 3
International Educator - March/April 2018 - 4
International Educator - March/April 2018 - 5
International Educator - March/April 2018 - 6
International Educator - March/April 2018 - 7
International Educator - March/April 2018 - From the Desk of
International Educator - March/April 2018 - Frontlines
International Educator - March/April 2018 - In Brief
International Educator - March/April 2018 - 11
International Educator - March/April 2018 - 12
International Educator - March/April 2018 - Global Spotlight: Canada
International Educator - March/April 2018 - 14
International Educator - March/April 2018 - 15
International Educator - March/April 2018 - Quick Questions
International Educator - March/April 2018 - 17
International Educator - March/April 2018 - Feature: Using Technology to Reach Students Where They Are
International Educator - March/April 2018 - 19
International Educator - March/April 2018 - 20
International Educator - March/April 2018 - 21
International Educator - March/April 2018 - 22
International Educator - March/April 2018 - 23
International Educator - March/April 2018 - Feature: Global Connections, Staying Local: Online International Education Continues to Grow As an Alternative—and Support—to In-Person Study
International Educator - March/April 2018 - 25
International Educator - March/April 2018 - 26
International Educator - March/April 2018 - 27
International Educator - March/April 2018 - Feature: Getting to Work How Career Services Offices Are Helping Students Launch Their Careers
International Educator - March/April 2018 - 29
International Educator - March/April 2018 - 30
International Educator - March/April 2018 - 31
International Educator - March/April 2018 - Feature: How Assessment Approaches Measure Up
International Educator - March/April 2018 - 33
International Educator - March/April 2018 - 34
International Educator - March/April 2018 - 35
International Educator - March/April 2018 - 36
International Educator - March/April 2018 - 37
International Educator - March/April 2018 - Education Abroad
International Educator - March/April 2018 - 39
International Educator - March/April 2018 - International Student Affairs
International Educator - March/April 2018 - 41
International Educator - March/April 2018 - International Enrollment
International Educator - March/April 2018 - 43
International Educator - March/April 2018 - International Education Leadership
International Educator - March/April 2018 - 45
International Educator - March/April 2018 - Forum
International Educator - March/April 2018 - 47
International Educator - March/April 2018 - In Focus
International Educator - March/April 2018 - Cover3
International Educator - March/April 2018 - Cover4
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