International Educator - March/April 2018 - 47

The simple formula that relied upon historical data to predict a
fairly certain future must now constantly be reworked to include
economic and political forces each weighted differently across
markets. Moreover, increased uncertainty related to immigration
policies, international affairs, and world markets necessitates
running a wide range of scenarios with no clear alternative rising
to the top. This new reality requires a level of sophistication that
often exceeds available knowledge, skills, and time, particularly
within inadequately resourced offices. IEM professionals should
work with colleagues in institutional research to develop new
analytical models that take into account the competing forces
influencing international enrollment and possible actions for maximizing or minimizing their effect. Done correctly, the outcome
will not only lead to solid predictions for the future, but also to
shortcuts to the most impactful decisions and actions.

Pragmatism
A sound strategy should shape organizational structure. Unfortunately, it is too often the case that strategy is forced to fit
within predefined frameworks of administrative systems, human
resources, and workflow. If not addressed, campus politics will
inevitably discourage pragmatism. Such an environment inhibits
both effectiveness and innovation. In effect, it is why so many
strategies fail.
In the end, a successful strategy is one that works. A pragmatic approach to IEM requires knowledge of the various tactics
and tools available for achieving strategic goals and objectives. It
also requires careful and objective assessment of individual and
institutional biases. Failure to adapt to changing conditions is the
quickest path to irrelevance.

Value-Stream Mapping
One of the most cost-effective ways to grow international enrollment is to eliminate waste by streamlining admissions processes.
Value-stream mapping is a simple technique for accomplishing
this goal. It requires processors and decisionmakers to map out
the steps, decisions, and delays present within the admissions

process. Participants next code each step, decision, and delay
according to the value it adds to the process. If an element lacks
value and there is no substantive reason for it to remain a part of
the process, then it is eliminated.
After participants brainstorm improvements to the current
process, they incorporate these into a map of an ideal process and
work toward implementation. Coupled with force field analysis
and conducted within the spirit of pragmatism, the result is often a
double-digit percentage decrease in overall processing time. Such
an increase in efficiency positions the institution to compete more
effectively for international students while at the same time freeing
staff to work on other high-impact projects.

Systems Thinking
The scope of international enrollment management ranges from
prospects to alumni and everything in between. Unfortunately,
international recruitment, retention, and alumni engagement are
often disconnected. Systems thinking is a technique advanced
by Peter Senge, among others, for seeing interdependencies as
opposed to distinct parts. When applied to IEM, systems thinking
allows us to think about the whole student across all stages of the
enrollment lifecycle. It is a means for seeing beyond administrative silos and ensuring IEM strategy is comprehensive.
In summary, strategic IEM is not simply growth, but rather it is
a means for advancing mission-driven and vision-inspired strategic
goals and priorities through the enrollment of international students.
While recruitment is a strategy, it cannot be the only strategy. n
DAVID L. DI MARIA is associate vice provost for international education
at the University of Maryland-Baltimore County.

ADVERTISER Index
I N TE R N ATI O N A L E DU C ATO R

| MAR.+APR. 2018

Cambridge Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . C2
CSULB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3
ELS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4
J1 SIM Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1
NAFSA 2018 Annual Conference . . . . . . . . . . . . . . . . . .14-15
NAFSA e-Learning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
NAFSA Global Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
NAFSA Membership . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
NAFSA Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
NAFSA Seminar on Peace and Global Civil Society . . . 22
Relation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

M A R .+ A P R . 2018 INTERNATIONAL EDUCATOR

47  



Table of Contents for the Digital Edition of International Educator - March/April 2018

From the Desk of
Frontlines
In Brief
Global Spotlight: Canada
Quick Questions
Feature: Using Technology to Reach Students Where They Are
Feature: Global Connections, Staying Local: Online International Education Continues to Grow As an Alternative—and Support—to In-Person Study
Feature: Getting to Work How Career Services Offices Are Helping Students Launch Their Careers
Feature: How Assessment Approaches Measure Up
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
International Educator - March/April 2018 - Cover1
International Educator - March/April 2018 - Cover2
International Educator - March/April 2018 - 1
International Educator - March/April 2018 - 2
International Educator - March/April 2018 - 3
International Educator - March/April 2018 - 4
International Educator - March/April 2018 - 5
International Educator - March/April 2018 - 6
International Educator - March/April 2018 - 7
International Educator - March/April 2018 - From the Desk of
International Educator - March/April 2018 - Frontlines
International Educator - March/April 2018 - In Brief
International Educator - March/April 2018 - 11
International Educator - March/April 2018 - 12
International Educator - March/April 2018 - Global Spotlight: Canada
International Educator - March/April 2018 - 14
International Educator - March/April 2018 - 15
International Educator - March/April 2018 - Quick Questions
International Educator - March/April 2018 - 17
International Educator - March/April 2018 - Feature: Using Technology to Reach Students Where They Are
International Educator - March/April 2018 - 19
International Educator - March/April 2018 - 20
International Educator - March/April 2018 - 21
International Educator - March/April 2018 - 22
International Educator - March/April 2018 - 23
International Educator - March/April 2018 - Feature: Global Connections, Staying Local: Online International Education Continues to Grow As an Alternative—and Support—to In-Person Study
International Educator - March/April 2018 - 25
International Educator - March/April 2018 - 26
International Educator - March/April 2018 - 27
International Educator - March/April 2018 - Feature: Getting to Work How Career Services Offices Are Helping Students Launch Their Careers
International Educator - March/April 2018 - 29
International Educator - March/April 2018 - 30
International Educator - March/April 2018 - 31
International Educator - March/April 2018 - Feature: How Assessment Approaches Measure Up
International Educator - March/April 2018 - 33
International Educator - March/April 2018 - 34
International Educator - March/April 2018 - 35
International Educator - March/April 2018 - 36
International Educator - March/April 2018 - 37
International Educator - March/April 2018 - Education Abroad
International Educator - March/April 2018 - 39
International Educator - March/April 2018 - International Student Affairs
International Educator - March/April 2018 - 41
International Educator - March/April 2018 - International Enrollment
International Educator - March/April 2018 - 43
International Educator - March/April 2018 - International Education Leadership
International Educator - March/April 2018 - 45
International Educator - March/April 2018 - Forum
International Educator - March/April 2018 - 47
International Educator - March/April 2018 - In Focus
International Educator - March/April 2018 - Cover3
International Educator - March/April 2018 - Cover4
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