International Educator - May/June 2018 - 49

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New York University instituted a new fee to help its international education programs meet compliance requirements-a new way to reinvest funds
to expand and scale international programs.

Reach Beyond Current Students

Invest in Staff

One area ripe for reinvestment is international alumni-
an area of weakness for many institutions. (See more
on page 9.) Developing structures such as international
alumni associations can help create a framework that
supports the recruitment and retention of international students, as well as career networking and job
placement for graduates. "It becomes a virtuous cycle,"
Leventhal, from University of Albany, says.

Retention matters for international students, but it also
matters for the people who support them. Along with
hiring additional staff, NYU promoted about a quarter of its global services positions to senior advisers
empowered to create new programs. "If they're perceived as just the visa office, they're going to burn out
and leave," says NYU's Barsoum.

Stress Mutual Benefit

One of the strongest arguments for financial support
is just that-the finances. "At the end of the day, the
best case is breaking it down in terms of net revenue
and showing your financial officer what return you're
receiving in exchange for your recruitment efforts, staff
salaries, and all the costs associated with them," says
Beatty of Concordia College. "It's kind of crass to think
that's all international students may bring to a campus;
however, the case needs to be economic until others
reinvest or buy into the plan."

Some institutions focus on complementary uses of reinvested funds. For example, the Ohio State University and
the University of Cincinnati reinvest international student
revenue to support study abroad scholarships. Doing so
provides benefits for a broader range of students while
making the case for internationalization. It was "a tangible
way to say, 'this incoming student is contributing to the
opportunities of another student,'" says Leventhal. "That's
a good approach to try and get a policy in place."
It's also important to make the case for the benefits
of internationalization to the institution as a whole, says
Matthew Beatty, director of international admissions at
Concordia College. "Our domestic families are looking
for institutions with global diversity," he says. "It's hard
to measure what may happen if these students don't
come, but I think it's fair to assume it's mission critical
for a lot of students who want to be prepared to work in
a global workforce."

Crunch the Numbers

Be Patient-and Persistent
Leventhal, who self-identifies as a stoic, stresses the
importance of advocating for change over time. "Push,
push, push on good ideas within the bureaucracy," he
says. "If you persist, you will have wins." n
MARK TONER is a freelance writer in the Washington, D.C.,
area.
M AY + J U N. 2018 INTERNATIONAL EDUCATOR

49  



Table of Contents for the Digital Edition of International Educator - May/June 2018

From the Desk of
In Brief
Global Spotlight: China
Quick Questions
Feature: Global Citizenship 2.0: Supporting a New Breed of Stewards to Confront a Changing Reality
Feature: Lifelong Learning: Higher Education for a World of Speed and Scale
Feature: Internationalization Best Practices: Lessons Learned
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
International Educator - May/June 2018 - BB1
International Educator - May/June 2018 - BB2
International Educator - May/June 2018 - Cover1
International Educator - May/June 2018 - Cover2
International Educator - May/June 2018 - 1
International Educator - May/June 2018 - 2
International Educator - May/June 2018 - 3
International Educator - May/June 2018 - 4
International Educator - May/June 2018 - 5
International Educator - May/June 2018 - 6
International Educator - May/June 2018 - 7
International Educator - May/June 2018 - From the Desk of
International Educator - May/June 2018 - In Brief
International Educator - May/June 2018 - 10
International Educator - May/June 2018 - 11
International Educator - May/June 2018 - 12
International Educator - May/June 2018 - 13
International Educator - May/June 2018 - 14
International Educator - May/June 2018 - Global Spotlight: China
International Educator - May/June 2018 - Quick Questions
International Educator - May/June 2018 - 17
International Educator - May/June 2018 - 18
International Educator - May/June 2018 - 19
International Educator - May/June 2018 - Feature: Global Citizenship 2.0: Supporting a New Breed of Stewards to Confront a Changing Reality
International Educator - May/June 2018 - 21
International Educator - May/June 2018 - 22
International Educator - May/June 2018 - 23
International Educator - May/June 2018 - 24
International Educator - May/June 2018 - 25
International Educator - May/June 2018 - 26
International Educator - May/June 2018 - 27
International Educator - May/June 2018 - Feature: Lifelong Learning: Higher Education for a World of Speed and Scale
International Educator - May/June 2018 - 29
International Educator - May/June 2018 - 30
International Educator - May/June 2018 - 31
International Educator - May/June 2018 - 32
International Educator - May/June 2018 - 33
International Educator - May/June 2018 - Feature: Internationalization Best Practices: Lessons Learned
International Educator - May/June 2018 - 35
International Educator - May/June 2018 - 36
International Educator - May/June 2018 - 37
International Educator - May/June 2018 - 38
International Educator - May/June 2018 - 39
International Educator - May/June 2018 - Education Abroad
International Educator - May/June 2018 - 41
International Educator - May/June 2018 - 42
International Educator - May/June 2018 - 43
International Educator - May/June 2018 - International Student Affairs
International Educator - May/June 2018 - 45
International Educator - May/June 2018 - 46
International Educator - May/June 2018 - 47
International Educator - May/June 2018 - International Enrollment
International Educator - May/June 2018 - 49
International Educator - May/June 2018 - International Education Leadership
International Educator - May/June 2018 - 51
International Educator - May/June 2018 - 52
International Educator - May/June 2018 - 53
International Educator - May/June 2018 - Forum
International Educator - May/June 2018 - 55
International Educator - May/June 2018 - In Focus
International Educator - May/June 2018 - Cover3
International Educator - May/June 2018 - Cover4
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