International Educator - July/August 2018 - 22

2017 that IIE and other educational associations noted
That concept of return on investment (ROI), howin a survey masks a sharp disparity between individual
ever, can be a double-edged sword.
institutions. Forty-five
"The United States still
percent of campuses,
enjoys the reputation of
particularly less selechaving the highest quality,
"Students
are
looking
beyond
rankings
tive institutions and
but families are looking
and location. They're starting to ask
those in the Midwest,
at value and wanting
reported declines; but
more informative questions about value to know what they're
31 percent reported
going to get for that," says
and return on investment."
increases, and 24
Temple's Sandberg.
-Dana Brolley,
percent reported
"Students from large
Seattle University
no change.
sending countries are
"There's always
looking at their peers
been differentiation
and asking if the cost
between the haves and have-nots, but the numbers of
difference between U.S. and non-U.S. institutions will
have-nots have seemingly increased, and there may
ultimately return that investment in the form of work
be some pretty drastic declines in that group," WES's
opportunities and competitiveness in the global workWright says, characterizing the shift to elite institutions
force," Wilkerson adds.
with established reputations in their home countries as
That value proposition includes scholarships and finana "flight to safety." For some institutions, this may mean
cial support, but ROI also reflects career opportunities
making difficult decisions about how they approach
such as internships while studying and Optional Practical
internationalization.
Training to attain work experience after graduation.
"It's no longer just education for the sake of educaBetter Informed Students
tion," says Brolley. For example, the growing number
While word of mouth still matters in recruiting interof Chinese students with plans to return are worrying
national students-and may matter more now than
more about the lost opportunities to make professional
ever-the past decade's growth in globally mobile stucontacts after prolonged stays abroad, she says.
dents has translated into growing sophistication among
current prospects.
Transnational Education
"In many countries, the idea of having friends and
As new cohorts of international students-older, with
family who have gone through a U.S. experience at unicareers and families, or merely more cost-adverse-
versity is no longer a new thing. That word of mouth is
emerge in many countries, institutions elsewhere are
much more informed now," says Wilkerson.
moving more quickly to serve this emerging population
Even in relatively new markets, such as Nigeria, stuthrough hybrid or fully online degree programs.
dents and parents are showing an advanced understandThese students, says WES's Wright, are "willing to give
ing of admissions and immigration requirements, as
up some of the so-called advantages of studying on campus
well as the importance of internships and other careerif they can get a degree from another country without
related opportunities. Students are asking sophisticated
having to give up their jobs or abandon their families."
questions about the visa process, including the H-1B
Even among students who are willing and able
program that comes after completing their studies, says
to study internationally, there's growing interest in
George Kacenga, director of international enrollment
tripartite education, whereby students attend institumanagement and international affairs for the University
tions in three or more countries as part of their college
of Colorado-Denver.
experience. International institutions are increasingly
This advanced understanding, in turn, represents
focusing on creating customized short-term programs
an opportunity and a challenge for U.S. institutions.
for their students, including ones that combine studies
Increasingly, "students are looking beyond rankings
and internships, according to Eddie West, assistant dean
and location," says Brolley. "They're starting to ask more
and executive director of international programs at the
informative questions about value and return on investUniversity of California-Berkeley.
ment." For instance, students are interested not just in
"With globally minded students, more and more are
their studies, but also career opportunities both in the
going to find [these programs] of interest to differentiate
United States and in their home countries, she says.
their own experiences," says West. "Practitioners have to
"Parents and students are increasingly looking for that
think of the globe in more multidimensional ways than
pathway to have work opportunities," she says.
they have in the past."
22  

INTERNATIONAL EDUCATOR J U L + AU G . 2018



Table of Contents for the Digital Edition of International Educator - July/August 2018

From the Desk of
In Brief
Global Spotlight: Brazil
Quick Questions
Feature: A Shock to the System
Feature: Something Old, Something New
Feature: Building on Strengths
Feature: Weathering the Storm
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
International Educator - July/August 2018 - Cover1
International Educator - July/August 2018 - Cover2
International Educator - July/August 2018 - GF1
International Educator - July/August 2018 - GF2
International Educator - July/August 2018 - GF3
International Educator - July/August 2018 - 2
International Educator - July/August 2018 - 3
International Educator - July/August 2018 - 4
International Educator - July/August 2018 - 5
International Educator - July/August 2018 - 6
International Educator - July/August 2018 - 7
International Educator - July/August 2018 - From the Desk of
International Educator - July/August 2018 - In Brief
International Educator - July/August 2018 - 10
International Educator - July/August 2018 - 11
International Educator - July/August 2018 - 12
International Educator - July/August 2018 - 13
International Educator - July/August 2018 - 14
International Educator - July/August 2018 - Global Spotlight: Brazil
International Educator - July/August 2018 - Quick Questions
International Educator - July/August 2018 - 17
International Educator - July/August 2018 - Feature: A Shock to the System
International Educator - July/August 2018 - 19
International Educator - July/August 2018 - 20
International Educator - July/August 2018 - 21
International Educator - July/August 2018 - 22
International Educator - July/August 2018 - 23
International Educator - July/August 2018 - Feature: Something Old, Something New
International Educator - July/August 2018 - 25
International Educator - July/August 2018 - 26
International Educator - July/August 2018 - 27
International Educator - July/August 2018 - 28
International Educator - July/August 2018 - 29
International Educator - July/August 2018 - 30
International Educator - July/August 2018 - 31
International Educator - July/August 2018 - Feature: Building on Strengths
International Educator - July/August 2018 - 33
International Educator - July/August 2018 - 34
International Educator - July/August 2018 - 35
International Educator - July/August 2018 - 36
International Educator - July/August 2018 - 37
International Educator - July/August 2018 - Feature: Weathering the Storm
International Educator - July/August 2018 - 39
International Educator - July/August 2018 - 40
International Educator - July/August 2018 - 41
International Educator - July/August 2018 - 42
International Educator - July/August 2018 - 43
International Educator - July/August 2018 - Education Abroad
International Educator - July/August 2018 - 45
International Educator - July/August 2018 - 46
International Educator - July/August 2018 - 47
International Educator - July/August 2018 - International Student Affairs
International Educator - July/August 2018 - 49
International Educator - July/August 2018 - International Enrollment
International Educator - July/August 2018 - 51
International Educator - July/August 2018 - International Education Leadership
International Educator - July/August 2018 - 53
International Educator - July/August 2018 - Forum
International Educator - July/August 2018 - 55
International Educator - July/August 2018 - In Focus
International Educator - July/August 2018 - Cover3
International Educator - July/August 2018 - Cover4
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