International Educator - July/August 2018 - 29

Kacenga and others have developed a website with
examples of ROI models that others can adapt; see page
31 for more information.

Prioritize Safety and Parent Outreach
U.S. institutions have responded to concerns about
safety and the political climate with a unified voice to
address the needs of prospective international students.
The #YouAreWelcomeHere campaign, which has now
spread to more than 330 institutions, communities,
nonprofits, and organizations, presents a powerful message with a personal touch.
In James Madison University's video, for example,
President Jonathan R. Alger recalls his own experience as
a foreign exchange student in Japan, saying, "I understand the feelings of anxiety traveling to a foreign country can produce." The personal narratives from students,
advisers, and faculty highlighted throughout the campaign reinforce messages of empathy and appreciation.
A social media survey found that more than 1 in 10
prospective international students are aware of the campaign; of those, 91 percent had a more positive feeling
about the United States as a destination for their studies.
"I feel comfortable saying it's become the slogan for
U.S. higher education abroad," says Temple's Sandberg,
who worked to spread the campaign nationwide.
One surprise has been the impact on current international students and their families. One student told
Lisa Meritz, Temple's director of international communications, "I knew it was a welcoming place and I didn't
have any worries, but it meant a lot for my parents."
However, it is also important to speak to specific
questions about safety-and not sugarcoat the answers.
IU's Wilkerson says he has lost track of how many times
he has been asked by prospective foreign students if he
carries a gun.
"We have to be prepared to have very candid conversations with students," he says. "That's not where you
can gloss things over and point to a pretty brochure."
Assuring parents about safety concerns is one way
that institutions can develop good relationships. At
Seattle University, Dana Brolley, director of international
admissions, has developed the nickname M2-short for
"Mum 2"-among her international students.
"This is a very personal experience they're going
through-having their children far away," says Brolley.
Particularly with more recent safety concerns in mind,
"it's important to build that connection with a parent
and let them know someone is going to care about their
child," she says.
Temple's admitted student events represent an

opportunity to meet with parents "who are not necessarily on the receiving end of the campaigns during the
year," says Sandberg. "It gives them a sense that we are
committed to internationalization."

Develop Uniform Approaches
As international students become more attuned to the
U.S. admissions process, institutions are moving to align
recruiting, application, and scholarship processes with
the ones followed by domestic students. For example,
IU's International Admissions Department has spent
three years working with its domestic counterpart to
identify overlapping student populations, such as international students attending high school in the United
States and U.S. students attending international schools
abroad.
"What we have found is that providing service to
students based on where they are rather than where
they hold citizenship is a better experience," Wilkerson
says. Admitted students attend hybrid campus visits and
other programming and receive similar communications about the application process and scholarships.
Focusing on these overlapping student populations
also helps admissions officers identify the students who
Wilkerson calls "natural ambassadors."
"They know how to interact globally, how to create
cultures and communities based on their experiences,"
he says.
Aligning the admissions experience often means
increasing access to scholarships and financial aid for
international students.
"Schools are looking at barriers to access for students and adjusting those where possible and increasing incentives," says Brolley. "That's increasingly going
to be important as ROI becomes part of the decisionmaking process."

Create Transparent Online Models
Global students are growing more sophisticated about
the entire admissions process and expect greater clarity
and faster transactions.
"There's a generational and technology shift whereby
all people have an expectation for quicker transactions,"
Temple's Sandberg says. "While there's traditionally been
a mystique around the selection process, international
students in particular are not as invested in that idea."
"International applicants and parents are becoming
much more savvy," Benhaida says. "When you're presenting your schools to them, it has to be in greater detail."
Among other things, that means that it has become
increasingly important for institutions to clearly
J U L + AU G . 2018 INTERNATIONAL EDUCATOR

29  



Table of Contents for the Digital Edition of International Educator - July/August 2018

From the Desk of
In Brief
Global Spotlight: Brazil
Quick Questions
Feature: A Shock to the System
Feature: Something Old, Something New
Feature: Building on Strengths
Feature: Weathering the Storm
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
International Educator - July/August 2018 - Cover1
International Educator - July/August 2018 - Cover2
International Educator - July/August 2018 - GF1
International Educator - July/August 2018 - GF2
International Educator - July/August 2018 - GF3
International Educator - July/August 2018 - 2
International Educator - July/August 2018 - 3
International Educator - July/August 2018 - 4
International Educator - July/August 2018 - 5
International Educator - July/August 2018 - 6
International Educator - July/August 2018 - 7
International Educator - July/August 2018 - From the Desk of
International Educator - July/August 2018 - In Brief
International Educator - July/August 2018 - 10
International Educator - July/August 2018 - 11
International Educator - July/August 2018 - 12
International Educator - July/August 2018 - 13
International Educator - July/August 2018 - 14
International Educator - July/August 2018 - Global Spotlight: Brazil
International Educator - July/August 2018 - Quick Questions
International Educator - July/August 2018 - 17
International Educator - July/August 2018 - Feature: A Shock to the System
International Educator - July/August 2018 - 19
International Educator - July/August 2018 - 20
International Educator - July/August 2018 - 21
International Educator - July/August 2018 - 22
International Educator - July/August 2018 - 23
International Educator - July/August 2018 - Feature: Something Old, Something New
International Educator - July/August 2018 - 25
International Educator - July/August 2018 - 26
International Educator - July/August 2018 - 27
International Educator - July/August 2018 - 28
International Educator - July/August 2018 - 29
International Educator - July/August 2018 - 30
International Educator - July/August 2018 - 31
International Educator - July/August 2018 - Feature: Building on Strengths
International Educator - July/August 2018 - 33
International Educator - July/August 2018 - 34
International Educator - July/August 2018 - 35
International Educator - July/August 2018 - 36
International Educator - July/August 2018 - 37
International Educator - July/August 2018 - Feature: Weathering the Storm
International Educator - July/August 2018 - 39
International Educator - July/August 2018 - 40
International Educator - July/August 2018 - 41
International Educator - July/August 2018 - 42
International Educator - July/August 2018 - 43
International Educator - July/August 2018 - Education Abroad
International Educator - July/August 2018 - 45
International Educator - July/August 2018 - 46
International Educator - July/August 2018 - 47
International Educator - July/August 2018 - International Student Affairs
International Educator - July/August 2018 - 49
International Educator - July/August 2018 - International Enrollment
International Educator - July/August 2018 - 51
International Educator - July/August 2018 - International Education Leadership
International Educator - July/August 2018 - 53
International Educator - July/August 2018 - Forum
International Educator - July/August 2018 - 55
International Educator - July/August 2018 - In Focus
International Educator - July/August 2018 - Cover3
International Educator - July/August 2018 - Cover4
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