International Educator - July/August 2018 - 30

specify minimum accepted GPAs and SAT scores,
as well as describe the application timeline in detail.
Online platforms provide an opportunity to post
extensive details about the process, including student
profiles and admittance rates.
Building robust digital experiences isn't limited to
applications processes. Hybrid and online models that
provide pathways for virtual exchange programs are
growing in popularity. Online-only programs are an
opportunity to attract a growing cohort of international
students who are older, place-bound because of family
or career obligations, or price-sensitive.
"You have to segment your market," says Benhaida.
"They're not the same student."
Some of these students may already participate in
existing online programs; at CU Denver, for example, the number of international students enrolled in
online business school programs was a surprise. But
intentional efforts are needed to support international
growth in online programs. At Kent State, a committee
is working to target nontraditional students in India for
online programs, including conducting focus groups
to identify the right platforms, pricing, and technology
for the market.
"We already have the products, but we're trying to
tailor them and find the right marketing angle," she says.
"There's a lot of legwork before you can launch."

Build Relationships
When CU Denver saw an uptick in applications from
Nigeria, Kacenga held focus groups with Nigerian
students on campus, but he also began overtures with
colleges in the country to strengthen those ties. CU

Denver has dozens of memorandums of understanding with international institutions-most of which are
focused on specific academic programs or faculty-that
will ultimately reap benefits in terms of both international student recruitment and study abroad programs
for domestic students.
"These things build over time," Kacenga says.
IU's overall strategic plan has focused on creating
regional Global Gateways in China, Europe, India, and
Mexico to foster research, academic, and business partnerships to expand the institution's global reach. While
recruiting isn't the primary focus of the gateways, they
provide a focal point for student events-and tangible
demonstrations of IU's investment in the world.
"If you are going to be a global university, you have
to be a global university-it can't just be nice words and
admissions statements," says Wilkerson. "There has to be
action, and it has to be rooted in academic betterment
and civil engagement."
Beyond international partnerships, many U.S.
colleges are focusing efforts on international alumni
groups, which can help with recruiting and internships.

Highlight Unique Benefits
As international audiences become more knowledgeable, opportunities exist to tout what makes the U.S.
educational system unique. At Kent State, for example, Benhaida and staff discuss the lack of the rigid
education/career tracks that characterize education in
many countries.
"Now that schools are getting out and educating
students, some are going 'I'm interested in music and can
start over and am not locked into that track,'" she says.
COURTESY AGNES SCOTT COLLEGE

Agnes Scott College developed
a signature curriculum that
emphasizes global perspectives
and leadership development.

30  

INTERNATIONAL EDUCATOR J U L + AU G . 2018



Table of Contents for the Digital Edition of International Educator - July/August 2018

From the Desk of
In Brief
Global Spotlight: Brazil
Quick Questions
Feature: A Shock to the System
Feature: Something Old, Something New
Feature: Building on Strengths
Feature: Weathering the Storm
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
International Educator - July/August 2018 - Cover1
International Educator - July/August 2018 - Cover2
International Educator - July/August 2018 - GF1
International Educator - July/August 2018 - GF2
International Educator - July/August 2018 - GF3
International Educator - July/August 2018 - 2
International Educator - July/August 2018 - 3
International Educator - July/August 2018 - 4
International Educator - July/August 2018 - 5
International Educator - July/August 2018 - 6
International Educator - July/August 2018 - 7
International Educator - July/August 2018 - From the Desk of
International Educator - July/August 2018 - In Brief
International Educator - July/August 2018 - 10
International Educator - July/August 2018 - 11
International Educator - July/August 2018 - 12
International Educator - July/August 2018 - 13
International Educator - July/August 2018 - 14
International Educator - July/August 2018 - Global Spotlight: Brazil
International Educator - July/August 2018 - Quick Questions
International Educator - July/August 2018 - 17
International Educator - July/August 2018 - Feature: A Shock to the System
International Educator - July/August 2018 - 19
International Educator - July/August 2018 - 20
International Educator - July/August 2018 - 21
International Educator - July/August 2018 - 22
International Educator - July/August 2018 - 23
International Educator - July/August 2018 - Feature: Something Old, Something New
International Educator - July/August 2018 - 25
International Educator - July/August 2018 - 26
International Educator - July/August 2018 - 27
International Educator - July/August 2018 - 28
International Educator - July/August 2018 - 29
International Educator - July/August 2018 - 30
International Educator - July/August 2018 - 31
International Educator - July/August 2018 - Feature: Building on Strengths
International Educator - July/August 2018 - 33
International Educator - July/August 2018 - 34
International Educator - July/August 2018 - 35
International Educator - July/August 2018 - 36
International Educator - July/August 2018 - 37
International Educator - July/August 2018 - Feature: Weathering the Storm
International Educator - July/August 2018 - 39
International Educator - July/August 2018 - 40
International Educator - July/August 2018 - 41
International Educator - July/August 2018 - 42
International Educator - July/August 2018 - 43
International Educator - July/August 2018 - Education Abroad
International Educator - July/August 2018 - 45
International Educator - July/August 2018 - 46
International Educator - July/August 2018 - 47
International Educator - July/August 2018 - International Student Affairs
International Educator - July/August 2018 - 49
International Educator - July/August 2018 - International Enrollment
International Educator - July/August 2018 - 51
International Educator - July/August 2018 - International Education Leadership
International Educator - July/August 2018 - 53
International Educator - July/August 2018 - Forum
International Educator - July/August 2018 - 55
International Educator - July/August 2018 - In Focus
International Educator - July/August 2018 - Cover3
International Educator - July/August 2018 - Cover4
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