International Educator - July/August 2018 - 43

classes to talk about career development, Juza says.
At Fordham University in New York, the Institute
of American Language and Culture offers a Summer
Institute and a Winter Institute. International students
spend between 10 and 21 days at the school studying
English, then they take afternoon excursions to museums and other places of interest so they can immediately practice what they learned. "New York City is an
extension of what happens in the classroom," says Amy
Evans, the institute's associate director.
It's important for staff of IEPs to remember that no
matter where a school is located, "you have an identity
that sets you apart from other places," Evans says. "It's
about embracing that and connecting with what you
have around you."
Many of the factors contributing to low enrollments
are beyond the control of the institutions themselves,

but there are opportunities to proactively decide what
the future of their intensive English programs looks like
in a new, changing landscape. As institutions innovate
and adapt their programs, they are optimizing the current ebb in enrollments and creating ways to successfully weather long-term changes in the field. n
SUSAN LADIKA is a freelance writer based in Tampa, Florida.

Making Technology Work for Different Programs
As universities are searching for ways to do
more with fewer resources, many intensive
English program staff are using technology
to enhance and diversify their services.

"It's been life changing for everyone.
It's so organized and clear, everyone
knows what to do," Stakenburg says.

Management Software

At the Middlebury Institute of
International Studies at Monterey in
California, staff from the Language and
Professional Programs department use
ESL.com, which translates the program's
enrollment application into a student's
native language, making it easier for him
or her to apply, says Patricia Szasz, the
assistant dean.
The institute also has a micro website
designed for Chinese students that is
published in Mandarin and does not face
issues with the site being blocked by
firewalls, Szasz says.

At Pace University in New York, the
English Language Institute began using
the project management software Asana,
a web and mobile application designed to
help teams manage tasks and workflows,
earlier this year.
"We have found that incredibly,
incredibly helpful," says James
Stakenburg, the program's executive
director. Keeping track of programs is
particularly important because Pace's
programs have "so many moving parts"
now that the school has ramped up its
short-term and customized offerings,
says Stakenburg.
Previously, the staff of the institute
might have forgotten to arrange a tour
guide to show a group around or order
certificates to hand out when students
completed a course, he says. Using Asana,
the staff can create a comprehensive
checklist of tasks and assign them to
various team members. Staff members
receive regular follow-up reminders to
keep tasks on schedule.

Language Translation

Social Media
The University of Delaware's English
Language Institute relies heavily on social
media to communicate with prospective
students, using tools such as WhatsApp
and Facebook Messenger, says Nadia
Redman, assistant director of the Office of
Recruitment, Marketing & Communications.
"People are looking for instant
communication on social media for a more
personalized and authentic experience."

Messaging Apps
This year, the University of Delaware's
English Language Institute began a pilot
program using artificial intelligence to
communicate with Chinese students using
the app WeChat, which is China's most
popular messaging app. The website
The Verge reports that WeChat has 900
million daily users in China, and about 38
billion messages are sent each day.
Previously, the English Language
Institute's one Chinese-speaking
employee would be up half the night
answering queries via WeChat because
of the time difference between Delaware
and China, Redman says. Now the
institute has set up questions and
answers about its intensive English
program on WeChat, and if someone
asks a question, the program responds,
Redman says. The program makes it clear
that artificial intelligence is responding to
the questions.
If a question is asked that WeChat can't
answer, the English Language Institute's
Chinese-speaking employee is notified so
that she can answer directly.
"We hope it's helpful so students don't
have to wait too long to get answers
to their questions," Redman says. "The
feedback so far has been positive."

J U L + AU G . 2018 INTERNATIONAL EDUCATOR

43  


http://www.ESL.com

Table of Contents for the Digital Edition of International Educator - July/August 2018

From the Desk of
In Brief
Global Spotlight: Brazil
Quick Questions
Feature: A Shock to the System
Feature: Something Old, Something New
Feature: Building on Strengths
Feature: Weathering the Storm
Education Abroad
International Student Affairs
International Enrollment
International Education Leadership
Forum
In Focus
International Educator - July/August 2018 - Cover1
International Educator - July/August 2018 - Cover2
International Educator - July/August 2018 - GF1
International Educator - July/August 2018 - GF2
International Educator - July/August 2018 - GF3
International Educator - July/August 2018 - 2
International Educator - July/August 2018 - 3
International Educator - July/August 2018 - 4
International Educator - July/August 2018 - 5
International Educator - July/August 2018 - 6
International Educator - July/August 2018 - 7
International Educator - July/August 2018 - From the Desk of
International Educator - July/August 2018 - In Brief
International Educator - July/August 2018 - 10
International Educator - July/August 2018 - 11
International Educator - July/August 2018 - 12
International Educator - July/August 2018 - 13
International Educator - July/August 2018 - 14
International Educator - July/August 2018 - Global Spotlight: Brazil
International Educator - July/August 2018 - Quick Questions
International Educator - July/August 2018 - 17
International Educator - July/August 2018 - Feature: A Shock to the System
International Educator - July/August 2018 - 19
International Educator - July/August 2018 - 20
International Educator - July/August 2018 - 21
International Educator - July/August 2018 - 22
International Educator - July/August 2018 - 23
International Educator - July/August 2018 - Feature: Something Old, Something New
International Educator - July/August 2018 - 25
International Educator - July/August 2018 - 26
International Educator - July/August 2018 - 27
International Educator - July/August 2018 - 28
International Educator - July/August 2018 - 29
International Educator - July/August 2018 - 30
International Educator - July/August 2018 - 31
International Educator - July/August 2018 - Feature: Building on Strengths
International Educator - July/August 2018 - 33
International Educator - July/August 2018 - 34
International Educator - July/August 2018 - 35
International Educator - July/August 2018 - 36
International Educator - July/August 2018 - 37
International Educator - July/August 2018 - Feature: Weathering the Storm
International Educator - July/August 2018 - 39
International Educator - July/August 2018 - 40
International Educator - July/August 2018 - 41
International Educator - July/August 2018 - 42
International Educator - July/August 2018 - 43
International Educator - July/August 2018 - Education Abroad
International Educator - July/August 2018 - 45
International Educator - July/August 2018 - 46
International Educator - July/August 2018 - 47
International Educator - July/August 2018 - International Student Affairs
International Educator - July/August 2018 - 49
International Educator - July/August 2018 - International Enrollment
International Educator - July/August 2018 - 51
International Educator - July/August 2018 - International Education Leadership
International Educator - July/August 2018 - 53
International Educator - July/August 2018 - Forum
International Educator - July/August 2018 - 55
International Educator - July/August 2018 - In Focus
International Educator - July/August 2018 - Cover3
International Educator - July/August 2018 - Cover4
https://www.nxtbook.com/nxtbooks/nafsa/ie_20191112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20190102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20181112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180708gfclone
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180102_supp
https://www.nxtbook.com/nxtbooks/nafsa/ie_20180102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20171112_supp
https://www.nxtbook.com/nxtbooks/nafsa/ie_20171112
https://www.nxtbook.com/nxtbooks/nafsa/ie_2070910_supp
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20170102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20161112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160304_fr
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20160102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20151112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20150102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20141112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20140102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20131112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20130102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20121112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20120102
https://www.nxtbook.com/nxtbooks/nafsa/ie_20111112
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110910
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110708
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110506
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110304
https://www.nxtbook.com/nxtbooks/nafsa/ie_20110102
https://www.nxtbookmedia.com