International Educator - May/June 2019 - 31

COURTESY SAMBA DIENG

Lehigh University has
prioritized recruiting in West
Africa, and its international
student population reflects
this investment.

United States say that a good starting
point to creating a recruitment strategy
is conveying these benefits to campus
leadership to create buy-in.
"When I ask U.S. international
educators to talk about their African
students, their faces light up," says Diane
Weisz Young, regional educational
advising coordinator for West and Central
Africa at EducationUSA. "For African
students to make it to your campus is
already an accomplishment. They will
work hard, bring a seriousness of purpose,
and will not take their U.S. educational
opportunity lighthearted."
And there is the future of student
mobility to consider. While most African
students at present need substantial
financial support from their destination
institution, the continent boasts a growing
middle class. It is similar to China a
generation ago when the country's
prosperity and budding middle class
outstripped its tertiary capacity, resulting
in the export of a flood of paying, highly
qualified international students.
Samba Dieng, director of international
students and scholars at Lehigh University
in Bethlehem, Pennsylvania, says that they

"listed West Africa as a priority region in
our internationalization strategic plan, in
part because of the emerging economic
importance of sub-Saharan Africa and the
tremendous recruiting opportunities for
the university."
"We need to figure out how to develop a
strategy that allows us sustained engagement,
and that means finding a right partner," he
says. "We're not there yet."
As many sub-Saharan African students
choose the United Kingdom over the
United States based upon their parents'
or grandparents' experiences in the
United Kingdom, future African students
may well choose to study in a particular
location based on mobility patterns being
established today, says GW's Lav.
Some U.S. institutions make the mistake
of rushing into recruiting in Africa without
fully understanding the complexities involved.
"You can't just say, 'let's send or receive
students to or from a particular region'
without expertise about that region," says
Margee Ensign, former president of the
American University of Nigeria and now
president of Dickinson College in Carlisle,
Pennsylvania. "It's important to develop
relationships with institutions that

share a similar mission. There are many
associations set up to establish these
partnerships," she says.

Financial Barriers
A next step in conceiving a recruitment
strategy in Africa is recognizing and
addressing the significant challenges
that recruiting and retaining African
international students may represent.
Conveying to senior leadership an
awareness of the financial and support
resources necessary to help many African
students to be successful in mobility
programs is also an important part of
designing an effective program.
At present, most inbound students from
Africa will require financial aid, often more
extensive than that from other developing
world regions. Save for a relative elite and
limited middle class, most students do not
have access to the same resources as do
students in the United States and other
more developed countries.
"It is a far better strategy for a U.S.
institution to fully fund the reasonable
needs of a single inbound African student
than to divide that same money up over
three students with similar needs," Young
M AY + J U N.2019 INTERNATIONAL EDUCATOR

31  



International Educator - May/June 2019

Table of Contents for the Digital Edition of International Educator - May/June 2019

From the Desk of
In Brief
Global Spotlight: Iran
Quick Questions
Feature: Africa’s Education Evolution
Feature: Mental Health: At Home and Abroad
Feature: The Faces of International Education
Education Abroad
International Student Affairs
International Enrollment Management
International Education Leadership
Forum
Take 5
International Educator - May/June 2019 - Cover1
International Educator - May/June 2019 - Cover2
International Educator - May/June 2019 - 1
International Educator - May/June 2019 - 2
International Educator - May/June 2019 - 3
International Educator - May/June 2019 - 4
International Educator - May/June 2019 - 5
International Educator - May/June 2019 - 6
International Educator - May/June 2019 - 7
International Educator - May/June 2019 - From the Desk of
International Educator - May/June 2019 - In Brief
International Educator - May/June 2019 - 10
International Educator - May/June 2019 - 11
International Educator - May/June 2019 - 12
International Educator - May/June 2019 - 13
International Educator - May/June 2019 - 14
International Educator - May/June 2019 - Global Spotlight: Iran
International Educator - May/June 2019 - Quick Questions
International Educator - May/June 2019 - 17
International Educator - May/June 2019 - 18
International Educator - May/June 2019 - 19
International Educator - May/June 2019 - Feature: Africa’s Education Evolution
International Educator - May/June 2019 - 21
International Educator - May/June 2019 - 22
International Educator - May/June 2019 - 23
International Educator - May/June 2019 - 24
International Educator - May/June 2019 - 25
International Educator - May/June 2019 - 26
International Educator - May/June 2019 - 27
International Educator - May/June 2019 - 28
International Educator - May/June 2019 - 29
International Educator - May/June 2019 - 30
International Educator - May/June 2019 - 31
International Educator - May/June 2019 - 32
International Educator - May/June 2019 - 33
International Educator - May/June 2019 - 34
International Educator - May/June 2019 - 35
International Educator - May/June 2019 - Feature: Mental Health: At Home and Abroad
International Educator - May/June 2019 - 37
International Educator - May/June 2019 - 38
International Educator - May/June 2019 - 39
International Educator - May/June 2019 - 40
International Educator - May/June 2019 - 41
International Educator - May/June 2019 - 42
International Educator - May/June 2019 - 43
International Educator - May/June 2019 - 44
International Educator - May/June 2019 - Feature: The Faces of International Education
International Educator - May/June 2019 - 46
International Educator - May/June 2019 - 47
International Educator - May/June 2019 - 48
International Educator - May/June 2019 - 49
International Educator - May/June 2019 - Education Abroad
International Educator - May/June 2019 - 51
International Educator - May/June 2019 - International Student Affairs
International Educator - May/June 2019 - 53
International Educator - May/June 2019 - International Enrollment Management
International Educator - May/June 2019 - 55
International Educator - May/June 2019 - International Education Leadership
International Educator - May/June 2019 - 57
International Educator - May/June 2019 - 58
International Educator - May/June 2019 - 59
International Educator - May/June 2019 - Forum
International Educator - May/June 2019 - 61
International Educator - May/June 2019 - 62
International Educator - May/June 2019 - 63
International Educator - May/June 2019 - Take 5
International Educator - May/June 2019 - Cover3
International Educator - May/June 2019 - Cover4
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