International Educator - May/June 2019 - 54

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INTERNATIONAL ENROLLMENT
By Glenn Cook

International
Perspectives on
Recruitment and
Admissions

As competition for international admissions
intensifies, institutions in top destination countries are
expanding and diversifying their recruitment efforts
to gain a larger portion of the same pool of mobile
students. They face similar challenges as their U.S.
counterparts: shifting demographics, changing and,
at times, unstable markets, and increasingly high
expectations about what their programs have to offer.
These changes have propelled institutions to rethink
how to maintain or increase their market share.
"We must be adaptable in terms of recruitment,
because world events can affect international
education very quickly," says Vianne Timmons,
president of the University of Regina in Regina,
Saskatchewan, Canada. "If you can't or won't adapt,
you will not be serving your students well and you
will not be successful."
Multiple factors inform recruitment strategies. Here,
recruitment and admissions professionals in Canada,
China, Germany, New Zealand, and the United
Kingdom share insights into how their institutions
adapt to an ever-changing enrollment landscape.

Government Involvement and Support
Many higher education institutions are funded or
supported by their governments, and international
recruiting efforts both inform and help execute
54  

INTERNATIONAL EDUCATOR M AY + J U N.2019

governmental goals around international education.
(See "Gains in Government Support" on p. 14.)
"The United Kingdom is in the middle of a
demographic dip, meaning there are fewer domestic
students to recruit, and, as such, international
students are becoming more important than
ever across the sector," says Jennifer Wilkinson,
head of international development for London
Metropolitan University. "Alongside this, there is a
demonstrable increase in the number of European
countries recruiting international students to
degrees taught in English."
This renewed effort, accompanied by a change
in governmental policy around international
students' ability to work in the United Kingdom
after graduation, will help to address the decrease.
Other countries, like Canada and New Zealand,
also employ a dual strategy of increased access and
support-making it easier for international students
to study at their institutions, in addition to enacting
policies that make it easier for them to stay after
graduation and work.
In New Zealand, where a quarter of the
population was born overseas, the government has
been reviewing its immigration and visa policies to
boost potential international student enrollment.
International students are increasingly savvy about

DEDEK

Factors that Inform
Recruitment Strategies



International Educator - May/June 2019

Table of Contents for the Digital Edition of International Educator - May/June 2019

From the Desk of
In Brief
Global Spotlight: Iran
Quick Questions
Feature: Africa’s Education Evolution
Feature: Mental Health: At Home and Abroad
Feature: The Faces of International Education
Education Abroad
International Student Affairs
International Enrollment Management
International Education Leadership
Forum
Take 5
International Educator - May/June 2019 - Cover1
International Educator - May/June 2019 - Cover2
International Educator - May/June 2019 - 1
International Educator - May/June 2019 - 2
International Educator - May/June 2019 - 3
International Educator - May/June 2019 - 4
International Educator - May/June 2019 - 5
International Educator - May/June 2019 - 6
International Educator - May/June 2019 - 7
International Educator - May/June 2019 - From the Desk of
International Educator - May/June 2019 - In Brief
International Educator - May/June 2019 - 10
International Educator - May/June 2019 - 11
International Educator - May/June 2019 - 12
International Educator - May/June 2019 - 13
International Educator - May/June 2019 - 14
International Educator - May/June 2019 - Global Spotlight: Iran
International Educator - May/June 2019 - Quick Questions
International Educator - May/June 2019 - 17
International Educator - May/June 2019 - 18
International Educator - May/June 2019 - 19
International Educator - May/June 2019 - Feature: Africa’s Education Evolution
International Educator - May/June 2019 - 21
International Educator - May/June 2019 - 22
International Educator - May/June 2019 - 23
International Educator - May/June 2019 - 24
International Educator - May/June 2019 - 25
International Educator - May/June 2019 - 26
International Educator - May/June 2019 - 27
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International Educator - May/June 2019 - 30
International Educator - May/June 2019 - 31
International Educator - May/June 2019 - 32
International Educator - May/June 2019 - 33
International Educator - May/June 2019 - 34
International Educator - May/June 2019 - 35
International Educator - May/June 2019 - Feature: Mental Health: At Home and Abroad
International Educator - May/June 2019 - 37
International Educator - May/June 2019 - 38
International Educator - May/June 2019 - 39
International Educator - May/June 2019 - 40
International Educator - May/June 2019 - 41
International Educator - May/June 2019 - 42
International Educator - May/June 2019 - 43
International Educator - May/June 2019 - 44
International Educator - May/June 2019 - Feature: The Faces of International Education
International Educator - May/June 2019 - 46
International Educator - May/June 2019 - 47
International Educator - May/June 2019 - 48
International Educator - May/June 2019 - 49
International Educator - May/June 2019 - Education Abroad
International Educator - May/June 2019 - 51
International Educator - May/June 2019 - International Student Affairs
International Educator - May/June 2019 - 53
International Educator - May/June 2019 - International Enrollment Management
International Educator - May/June 2019 - 55
International Educator - May/June 2019 - International Education Leadership
International Educator - May/June 2019 - 57
International Educator - May/June 2019 - 58
International Educator - May/June 2019 - 59
International Educator - May/June 2019 - Forum
International Educator - May/June 2019 - 61
International Educator - May/June 2019 - 62
International Educator - May/June 2019 - 63
International Educator - May/June 2019 - Take 5
International Educator - May/June 2019 - Cover3
International Educator - May/June 2019 - Cover4
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