International Educator - May/June 2019 - 55

the value they will get from studying abroad,
"both in terms of cost and how it will help
them in the future," says Greg Huff, manager
of student mobility for the international
relations office at Massey University.

For many institutions, part of this
adaptation includes expanding certificate
programs, promoting these programs in
recruitment efforts, and providing support
services to attract students.

Shifting Demographics and Needs

Collaborative Degrees

In Europe, the migrant crisis has had a
major impact on its higher education
systems. The German Academic Exchange
Service (DAAD), a government-funded
organization that serves the country's
universities, is working to accommodate
refugees who want to continue their
education studies and research, says
Benedikt Brisch, director of DAAD's New
York office.
"International academic mobility
has been a success story for years and
decades, but there are voices in the world
that are very critical of migration," he
says. "There are more and more voices
with nationalistic tendencies who are
questioning the mobility of individuals
because they perceive them to be
competitors for the work sphere. We
are having to explain why international
mobility is something that society is
benefiting from as a whole."
Changes in mobility patterns,
whether due to geopolitical, economic,
or personal factors, are rewriting the
landscape of international education, and
institutions are working to accommodate
these fluctuations.
At Regina, Timmons says almost
20 percent of its 12,600 students are
international, but the makeup of that
population has changed. For decades,
most of the university's international
students came from China, but the
largest percentage now comes from India.
Canada also accepts more immigrants
into certificate and diploma programs
today than in years past, which means
many new international students enroll
without first pursuing a degree.
"We will have to continue adapting
to serve these students by providing
additional certificate and diploma
programs and preparing them so they can
continue on as degree-seeking students if
they wish," Timmons says.

One reason why fewer Chinese students
are studying abroad is because of the
country's renewed focus on education
within its borders. At Peking University,
the School of Traditional Law (STL) has
developed the only dual-degree program
in the world that combines U.S. and
Chinese juris master's degrees, says Cole
Agar, STL's director of graduate and
international programs.
Agar says the new program allows STL
to train both Chinese and international
students "who could comfortably practice
at top levels anywhere in the world."
"The cost-benefit analysis of traveling
to the U.S. universities for such degrees
is shifting," Agar says. "We think that
growing amounts of students and young
professionals will be looking to study
in China as an alternative, in order to
differentiate themselves in competitive job
markets or advance in existing careers by
having experience, skills, and connections
that are different from most of their peers."
In the same spirit, DAAD helped develop
a joint master's degree in engineering
between German and U.S. universities.
Students can apply for competitive,
merit-based scholarships that are funded
by the government, industry sponsors,
and the European Union. For recruitment
purposes, the joint degree helps students
get the most value out of the education.
"Germany does not have a lot of natural
resources like oil or gas," Brisch says. "Our
main resource is the brain. We're well
known for innovations, invention, and
research, and we need the international
diversity that allows us to work in a more
globalized environment."

Evolving Expectations
Changing and increased expectations
among international students has led
to the current "landscape of hyper
personalization" for students, says Rachel

Sandison, vice president of the University
of Glasgow.
"International markets are changing,
with our main sender markets embarking
on ambitious international strategies of
their own," Sandison says. "This provides
an opportunity for the university to
innovate and review what we deliver to our
students and how."
In an effort to enhance its appeal,
Massey University created new
experiential programs for international
students, including a six-week National
Expedition and Internship program during
the summer, as well as opportunities for
international student athletes to continue
training while studying in New Zealand.
Students are demanding more
anywhere, anytime digital learning
opportunities, especially when they are
not studying in their home country, says
Raluca Pasare, global recruitment and
engagement officer for Ulster University in
Northern Ireland.
"Students are more engaged than ever
and need information at their fingertips;
everything has to fit in one smartphone
screen in order to keep them engaged
and for institutions to remain relevant,"
she says, noting Ulster has worked to add
more online courses. "We are seeing more
and more alternative qualifications and
increasing trends in distance learning,
remote working, and more value being
placed on experiences."

Different Countries,
Similar Challenges
As the higher education landscape changes
not just in the United States but across
the globe, countries like Canada, China,
Germany, New Zealand, and the United
Kingdom are also attempting to stay ahead
of the recruitment curve. International
enrollment professionals in one country
may have different motivations from the
next-and, indeed, among institutions
within the same country-but they all face
similar challenges and are looking for ways
to adapt. n
GLENN COOK is a writer based in
Alexandria, Virginia.
M AY + J U N.2019 INTERNATIONAL EDUCATOR

55  



International Educator - May/June 2019

Table of Contents for the Digital Edition of International Educator - May/June 2019

From the Desk of
In Brief
Global Spotlight: Iran
Quick Questions
Feature: Africa’s Education Evolution
Feature: Mental Health: At Home and Abroad
Feature: The Faces of International Education
Education Abroad
International Student Affairs
International Enrollment Management
International Education Leadership
Forum
Take 5
International Educator - May/June 2019 - Cover1
International Educator - May/June 2019 - Cover2
International Educator - May/June 2019 - 1
International Educator - May/June 2019 - 2
International Educator - May/June 2019 - 3
International Educator - May/June 2019 - 4
International Educator - May/June 2019 - 5
International Educator - May/June 2019 - 6
International Educator - May/June 2019 - 7
International Educator - May/June 2019 - From the Desk of
International Educator - May/June 2019 - In Brief
International Educator - May/June 2019 - 10
International Educator - May/June 2019 - 11
International Educator - May/June 2019 - 12
International Educator - May/June 2019 - 13
International Educator - May/June 2019 - 14
International Educator - May/June 2019 - Global Spotlight: Iran
International Educator - May/June 2019 - Quick Questions
International Educator - May/June 2019 - 17
International Educator - May/June 2019 - 18
International Educator - May/June 2019 - 19
International Educator - May/June 2019 - Feature: Africa’s Education Evolution
International Educator - May/June 2019 - 21
International Educator - May/June 2019 - 22
International Educator - May/June 2019 - 23
International Educator - May/June 2019 - 24
International Educator - May/June 2019 - 25
International Educator - May/June 2019 - 26
International Educator - May/June 2019 - 27
International Educator - May/June 2019 - 28
International Educator - May/June 2019 - 29
International Educator - May/June 2019 - 30
International Educator - May/June 2019 - 31
International Educator - May/June 2019 - 32
International Educator - May/June 2019 - 33
International Educator - May/June 2019 - 34
International Educator - May/June 2019 - 35
International Educator - May/June 2019 - Feature: Mental Health: At Home and Abroad
International Educator - May/June 2019 - 37
International Educator - May/June 2019 - 38
International Educator - May/June 2019 - 39
International Educator - May/June 2019 - 40
International Educator - May/June 2019 - 41
International Educator - May/June 2019 - 42
International Educator - May/June 2019 - 43
International Educator - May/June 2019 - 44
International Educator - May/June 2019 - Feature: The Faces of International Education
International Educator - May/June 2019 - 46
International Educator - May/June 2019 - 47
International Educator - May/June 2019 - 48
International Educator - May/June 2019 - 49
International Educator - May/June 2019 - Education Abroad
International Educator - May/June 2019 - 51
International Educator - May/June 2019 - International Student Affairs
International Educator - May/June 2019 - 53
International Educator - May/June 2019 - International Enrollment Management
International Educator - May/June 2019 - 55
International Educator - May/June 2019 - International Education Leadership
International Educator - May/June 2019 - 57
International Educator - May/June 2019 - 58
International Educator - May/June 2019 - 59
International Educator - May/June 2019 - Forum
International Educator - May/June 2019 - 61
International Educator - May/June 2019 - 62
International Educator - May/June 2019 - 63
International Educator - May/June 2019 - Take 5
International Educator - May/June 2019 - Cover3
International Educator - May/June 2019 - Cover4
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