International Educator - September/October 2019 - 33

been focused around fairly consistent
goals: for institutions, building new
streams of revenue and increasing
awareness or prestige abroad; for host
countries, building higher education
capacity at home.
"Host countries are more sophisticated
in what they want, and from a home
campus perspective, there's a better
understanding of the risks," says Kinser.

Failure to Scale

Evolving Models
At the same time, though, the increasingly
strategic mission of institutions and host
countries is providing new opportunities
for all involved.
Not far from the capital of Seoul,
South Korea's Incheon Global Campus
is a billion-dollar facility shared by four
universities: George Mason University

(GMU), Ghent University, SUNY/Stony
Brook, and the University of Utah. It
is familiar territory for GMU, which
educates a significant population of
Korean Americans on its home campus
in Virginia, says Gbemi Disu, chief
business officer for Mason Korea. Even
so, the program started small when it
opened its doors in 2014.
"The country wasn't familiar
with our product," Disu says. "Either
you went to America or to a Korean
school. The opportunity for people to
get an American degree in Korea was
relatively new."
Incheon isn't the first model along
these lines. Qatar announced its own
Education City in 1997. The Dubai
International Academic City, founded in
2006, now houses more than 30 global
institutions, putting the tiny Middle
Eastern nation on par with China as the
largest importer of branch campuses
(see chart on facing page.) And the
trend continues, with Egypt announcing
plans earlier this year to attract a half
dozen international campuses to its
administrative zone.

PHOTO CREDIT

Those risks are real: Although branch
campuses were launched largely to make
money for their host institutions, many
have failed to scale. Even among mature
programs, the average enrollment is
around 500 students, according to
C-BERT/OBHE statistics, which may
not be sufficient to support the full range
of academics and services required to
provide a complete program abroad.
C-BERT statistics also indicate that at
least 42 branch campuses have closed
between 2009 and 2017, including at
least 25 operated by U.S. institutions.
"Every time a new branch campus was
announced, [officials projected] it would

have 10,000 students in 5 years," says
Kinser. The reality, he says, is that "no
branch campus has 10,000 students."
Small wonder, then, that Gavin
Moodie, an adjunct professor at
Australia's RMIT University, called
branch campuses "one of the biggest
reputational and financial risks
universities take," in an article for an
online journal.
"They are typically established distant
from the home campus' supervision, in
an environment as well as a country that
is foreign, and they rarely repatriate great
financial or academic riches to their
home campus," Moodie writes. "Some
have failed spectacularly, financially,
academically or both."

S E P T + O C T.2019 INTERNATIONAL EDUCATOR

33



International Educator - September/October 2019

Table of Contents for the Digital Edition of International Educator - September/October 2019

From the Desk of
In Brief
Global Spotlight: Chile
Quick Questions
Feature: Countering the Forces of Change
Feature: Raising the Bar
Feature: Branching Out
Education Abroad
International Student Affairs
International Enrollment Management
International Education Leadership
Forum
Take 5
International Educator - September/October 2019 - Cover1
International Educator - September/October 2019 - Cover2
International Educator - September/October 2019 - 1
International Educator - September/October 2019 - 2
International Educator - September/October 2019 - 3
International Educator - September/October 2019 - 4
International Educator - September/October 2019 - 5
International Educator - September/October 2019 - From the Desk of
International Educator - September/October 2019 - In Brief
International Educator - September/October 2019 - 8
International Educator - September/October 2019 - 9
International Educator - September/October 2019 - 10
International Educator - September/October 2019 - Global Spotlight: Chile
International Educator - September/October 2019 - Quick Questions
International Educator - September/October 2019 - 13
International Educator - September/October 2019 - 14
International Educator - September/October 2019 - 15
International Educator - September/October 2019 - Feature: Countering the Forces of Change
International Educator - September/October 2019 - 17
International Educator - September/October 2019 - 18
International Educator - September/October 2019 - 19
International Educator - September/October 2019 - 20
International Educator - September/October 2019 - 21
International Educator - September/October 2019 - 22
International Educator - September/October 2019 - 23
International Educator - September/October 2019 - Feature: Raising the Bar
International Educator - September/October 2019 - 25
International Educator - September/October 2019 - 26
International Educator - September/October 2019 - 27
International Educator - September/October 2019 - 28
International Educator - September/October 2019 - 29
International Educator - September/October 2019 - Feature: Branching Out
International Educator - September/October 2019 - 31
International Educator - September/October 2019 - 32
International Educator - September/October 2019 - 33
International Educator - September/October 2019 - 34
International Educator - September/October 2019 - 35
International Educator - September/October 2019 - 36
International Educator - September/October 2019 - 37
International Educator - September/October 2019 - Education Abroad
International Educator - September/October 2019 - 39
International Educator - September/October 2019 - International Student Affairs
International Educator - September/October 2019 - 41
International Educator - September/October 2019 - International Enrollment Management
International Educator - September/October 2019 - 43
International Educator - September/October 2019 - International Education Leadership
International Educator - September/October 2019 - 45
International Educator - September/October 2019 - Forum
International Educator - September/October 2019 - 47
International Educator - September/October 2019 - Take 5
International Educator - September/October 2019 - Cover3
International Educator - September/October 2019 - Cover4
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