International Educator - September/October 2019 - 36

Anticipate budgeting issues.
Another potential limitation is tied to
budgets and sustainability. While some
branch campuses receive subsidies-
about one-third of campuses received
some sort of financial support from their
host country in 2012, according to an
OBHE report-they are often short term.
Public institutions may face some limits
in providing funding for branch campuses
abroad. Furthermore, institutions of all
types may be constrained by restrictions
on the kinds of programs they can offer in
their agreements with the host country,
including revenue-generating professional
learning and certificate programs, which
can impact the bottom line.
Actively engage in outreach efforts.
Do not assume that the institution's
reputation automatically carries over to
the branch campus. Mason Korea, for
example, spent a considerable amount
of time educating Korean parents-the
primary decisionmakers in that culture-
that a degree from the branch campus is
of equal quality and more affordable than
the international student rate at its U.S.
campus, providing an attractive option
for more price-sensitive demographics,
says Disu. "It's important to show [return
on investment]," she says. "Parents
wanted to see that their kids would have
the same opportunities."
Adapt recruitment approaches
by location. While branch campuses
are typically located in countries with
large student populations to draw
from, institutions should concentrate
on internationalization abroad as well
as at home. Mason Korea is focusing
on increasing the proportion of

international students who come to
Incheon for their studies, and price is a
big element of the equation.
While many institutions charge the
same tuition as the home campus, some
branch campuses provide an alternative
to students who may not otherwise be
able to afford 4 years of study in the
United States-a group that is growing
as institutions recruit more international
students with greater financial needs.
Incheon Global Campus markets its
programs as a less costly option, noting
that tuition and fees across its partner
institutions is less than half the price
of the average tuition and housing fees
at U.S. institutions-$22,000 compared
with $45,000.
As is increasingly the case across
the international recruitment arena,
Mason Korea is "finding ways to bridge
the shock" of the higher costs of the
year students spend in Virginia for its
students, Disu says.
Understand accreditation. A
key selling point of international
branch campuses is that the degrees
they confer are of identical value to
the ones from their home institution,
making accreditation issues vital-and
complex-for institutions. "It's a lot
easier to have direct oversight over a
program in front of you than one 12 time
zones away," Kinser says.
Many branch campuses are accredited
by the same organization as the home
campus and often are treated like domestic
satellite campuses-meaning that accreditors travel overseas for site visits and that
institutions can't "make compromises" on
program or faculty quality, Disu says.

For More Information
Cross-Border Education Research Team (C-BERT): cbert.org
Observatory on Borderless Higher Education (OBHE): obhe.ac.uk
Incheon Global Campus: igc.or.kr
Dubai International Academic City: diacedu.ae

36

INTERNATIONAL EDUCATOR S E P T + O C T.2019

New models also can complicate
matters. As a stand-alone university,
Duke Kunshan is accredited by Chinese
organizations, not Duke's own U.S.
accreditor, the Southern Association
of Colleges and Schools Commission
on Colleges. Though graduates receive
degrees from both institutions, the
coursework that Duke applies to its own
awards "may not be accepted by other
colleges or universities in transfer, even
if it appears on a transcript from Duke
University," states a university disclaimer.
Offer student services similar to
those at the home campus. Even at
small branch campuses with limited
enrollments, institutions must plan
to provide commensurate student
services as on the home campus. That
extends beyond academic advising to
address physical, mental, and emotional
health, with the added challenge of
ensuring that such matters are handled
appropriately based on the host country
culture, Kinser notes.
Explore other paths. International
offices, research institutes, and other
cross-border collaborations may provide
more cost-effective ways of extending
an institution's brand and reputation
abroad. "The line can be fairly blurred,"
says Kinser. Branch campuses are "not
for everybody."
Be realistic. "Humility," Aoun says,
"will help go a long way."

Expanded Horizons
For many institutions and students,
branch campuses provide the kinds of
new opportunities that characterize all of
international education.
"Initially, I thought of Georgia TechLorraine in terms of time and space-4
months of unlimited trains spanning most
of western Europe," Amthor wrote in a
blog post. "The longer I am here, though,
the more I realize how many different
ways this program can be experienced." n
MARK TONER is an education writer
based in Washington, D.C.


http://www.cbert.org http://www.obhe.ac.uk http://igc.or.kr http://www.diacedu.ae

International Educator - September/October 2019

Table of Contents for the Digital Edition of International Educator - September/October 2019

From the Desk of
In Brief
Global Spotlight: Chile
Quick Questions
Feature: Countering the Forces of Change
Feature: Raising the Bar
Feature: Branching Out
Education Abroad
International Student Affairs
International Enrollment Management
International Education Leadership
Forum
Take 5
International Educator - September/October 2019 - Cover1
International Educator - September/October 2019 - Cover2
International Educator - September/October 2019 - 1
International Educator - September/October 2019 - 2
International Educator - September/October 2019 - 3
International Educator - September/October 2019 - 4
International Educator - September/October 2019 - 5
International Educator - September/October 2019 - From the Desk of
International Educator - September/October 2019 - In Brief
International Educator - September/October 2019 - 8
International Educator - September/October 2019 - 9
International Educator - September/October 2019 - 10
International Educator - September/October 2019 - Global Spotlight: Chile
International Educator - September/October 2019 - Quick Questions
International Educator - September/October 2019 - 13
International Educator - September/October 2019 - 14
International Educator - September/October 2019 - 15
International Educator - September/October 2019 - Feature: Countering the Forces of Change
International Educator - September/October 2019 - 17
International Educator - September/October 2019 - 18
International Educator - September/October 2019 - 19
International Educator - September/October 2019 - 20
International Educator - September/October 2019 - 21
International Educator - September/October 2019 - 22
International Educator - September/October 2019 - 23
International Educator - September/October 2019 - Feature: Raising the Bar
International Educator - September/October 2019 - 25
International Educator - September/October 2019 - 26
International Educator - September/October 2019 - 27
International Educator - September/October 2019 - 28
International Educator - September/October 2019 - 29
International Educator - September/October 2019 - Feature: Branching Out
International Educator - September/October 2019 - 31
International Educator - September/October 2019 - 32
International Educator - September/October 2019 - 33
International Educator - September/October 2019 - 34
International Educator - September/October 2019 - 35
International Educator - September/October 2019 - 36
International Educator - September/October 2019 - 37
International Educator - September/October 2019 - Education Abroad
International Educator - September/October 2019 - 39
International Educator - September/October 2019 - International Student Affairs
International Educator - September/October 2019 - 41
International Educator - September/October 2019 - International Enrollment Management
International Educator - September/October 2019 - 43
International Educator - September/October 2019 - International Education Leadership
International Educator - September/October 2019 - 45
International Educator - September/October 2019 - Forum
International Educator - September/October 2019 - 47
International Educator - September/October 2019 - Take 5
International Educator - September/October 2019 - Cover3
International Educator - September/October 2019 - Cover4
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