International Educator - September/October 2019 - 38

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EDUCATION ABROAD
By Karen Doss Bowman

Attracting
Students with
Education Abroad

University of Pittsburgh's
College of Business
Administration stresses
the "why" of study abroad
to potential students
and their parents,
emphasizing the value of
the academic experience.

How Education Abroad Offices
Can Partner with Admissions to Reap
Insitutionwide Benefits

Partnering with Admissions
Institutions reap numerous benefits when students
go abroad, Peifer says. Students who participate
in international programs often feel stronger
connections with their institution and report
being more satisfied with their overall academic
experience, thus boosting retention rates and
alumni engagement. Participants also demonstrate
increased intercultural skills, self-confidence, and
preparation for future careers.
Education abroad leaders should take an
active role in articulating these and other values to
prospective students in support of the institution's
overall mission. Partnering with admissions during
the recruitment process can spark incoming
38

INTERNATIONAL EDUCATOR S E P T + O C T.2019

students' interest in study abroad programs down
the road. Here are a few ways to partner with the
admissions team to help recruit domestic students:
Promote education abroad in admissions
materials. Staff in the education abroad office
should work closely with the admissions team to
make sure that information about study abroad
programs is incorporated into marketing pieces
distributed to prospective students. Advisers can meet
with the admission team regularly to provide updates
and supply the latest brochures for recruiting trips.
Sharing stories and photos from past study abroad
trips and continuously updating the international
programs website can have a visual impact.
Include education abroad as a stop on campus
tours, at college fairs, and similar informational
events. At recruiting events, representatives
from the education abroad office can disseminate
information and give presentations about the
programs. These individual and small group settings
provide prospective students and their parents a
chance to ask questions and learn more about the
value of study abroad.
"We aim to promote study abroad anywhere and
everywhere we can, and that includes admissions
efforts," says Mark Eckman, director of study
abroad and senior international officer for the
Center for International Education at the University
of Wisconsin-Milwaukee (UWM). "There are
recruitment events throughout the year targeted
to high school students, and we always try to
participate in some way."

COURTESY UNIVERSITY OF PITTSBURGH

In today's global society, college students who
develop cross-cultural competencies gain a
competitive edge over peers who lack those skills.
In support, education abroad offices have an
integral role to play throughout students' academic
careers, beginning with the admissions process.
A strong portfolio of study abroad offerings can
be a significant factor in attracting students to the
institution, says Janelle S. Peifer, assistant professor
of psychology at Agnes Scott College. Moreover,
enrolled students who want to take advantage of
international programs should prepare early-
during, or even before, their freshman year.
There are multiple ways an education abroad
office can further both admissions and study abroad
efforts, from promoting the program offerings and
benefits to prospective students to reiterating those
points once students are enrolled and on campus.



International Educator - September/October 2019

Table of Contents for the Digital Edition of International Educator - September/October 2019

From the Desk of
In Brief
Global Spotlight: Chile
Quick Questions
Feature: Countering the Forces of Change
Feature: Raising the Bar
Feature: Branching Out
Education Abroad
International Student Affairs
International Enrollment Management
International Education Leadership
Forum
Take 5
International Educator - September/October 2019 - Cover1
International Educator - September/October 2019 - Cover2
International Educator - September/October 2019 - 1
International Educator - September/October 2019 - 2
International Educator - September/October 2019 - 3
International Educator - September/October 2019 - 4
International Educator - September/October 2019 - 5
International Educator - September/October 2019 - From the Desk of
International Educator - September/October 2019 - In Brief
International Educator - September/October 2019 - 8
International Educator - September/October 2019 - 9
International Educator - September/October 2019 - 10
International Educator - September/October 2019 - Global Spotlight: Chile
International Educator - September/October 2019 - Quick Questions
International Educator - September/October 2019 - 13
International Educator - September/October 2019 - 14
International Educator - September/October 2019 - 15
International Educator - September/October 2019 - Feature: Countering the Forces of Change
International Educator - September/October 2019 - 17
International Educator - September/October 2019 - 18
International Educator - September/October 2019 - 19
International Educator - September/October 2019 - 20
International Educator - September/October 2019 - 21
International Educator - September/October 2019 - 22
International Educator - September/October 2019 - 23
International Educator - September/October 2019 - Feature: Raising the Bar
International Educator - September/October 2019 - 25
International Educator - September/October 2019 - 26
International Educator - September/October 2019 - 27
International Educator - September/October 2019 - 28
International Educator - September/October 2019 - 29
International Educator - September/October 2019 - Feature: Branching Out
International Educator - September/October 2019 - 31
International Educator - September/October 2019 - 32
International Educator - September/October 2019 - 33
International Educator - September/October 2019 - 34
International Educator - September/October 2019 - 35
International Educator - September/October 2019 - 36
International Educator - September/October 2019 - 37
International Educator - September/October 2019 - Education Abroad
International Educator - September/October 2019 - 39
International Educator - September/October 2019 - International Student Affairs
International Educator - September/October 2019 - 41
International Educator - September/October 2019 - International Enrollment Management
International Educator - September/October 2019 - 43
International Educator - September/October 2019 - International Education Leadership
International Educator - September/October 2019 - 45
International Educator - September/October 2019 - Forum
International Educator - September/October 2019 - 47
International Educator - September/October 2019 - Take 5
International Educator - September/October 2019 - Cover3
International Educator - September/October 2019 - Cover4
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