International Educator Media Planner & Sales Book 2013 - 12.2

e retailer uses that data to prominently feature those products on subsequent searches for the same terms. e upgrades have been so effective that Step2’s visitors are two and a half times more likely to make a purchase after using the site search system than visitors that don’t use it, according to the retailer. And 14% fewer visitors leave the site from search results pages than from other pages on the site, the company says.

SOCIAL SEARCH
Such results are leading some retailers to include site search as they begin selling on the Facebook social network. In a recent survey, 15% of web retailers said they already were selling through social networks and another 32% said they planned to do so, according to “ e State of Retailing Online 2011” report from Forrester Research Inc. and Shop.org, the e-retailing arm of the National Retail Federation, a major trade association. Online retailer Aquinas and More Catholic Goods is one of those retailers driving traffic from Facebook with search. e retailer began in May enabling visitors to its Facebook page to search its catalog of religious products. When visitors click Shop Now they can use the search box that appears at the top of the page to find items. For example, visitors searching for religious crosses can view the various types of crosses along with their prices. ey can filter by most relevant match, highest or lowest price, or alphabetical order. ey can also sort by the intended recipient, such as girl, boy, man or woman, and by brand. “Over the past year we have seen our Facebook traffic grow tremendously and we are seeing a large percentage

of the visitors to our main e-commerce site coming from Facebook,” says Ian Rutherford, president and founder of Aquinas. “We believe that by bringing our store to Facebook we have a greater chance of bringing in sales by saving our customers that extra click to our site.” Rutherford adds that he expects Aquinas’ Facebook fans to use the products page like a catalog, “as a place to casually browse products and share with their friends before making a purchase decision.”

SITE GUIDE
Aquinas’ extension of selling to Facebook, and its inclusion of a search and filtering system, reflect the increasing sophistication of retailers’ site search implementations. In e E-tailing Group’s fourth quarter study, 42% of e-retailers allowed visitors to sort search results by color, up from 31% the previous year, and 29% to sort by size, up from 15% in 2009. Making site search more helpful with filters like those is increasingly important as e-retailers face sharper competition, experts say. “It is way too easy online to move from one site to another,” says Aberdeen’s Belkin. “More often than not, consumers use site search to find what they’re looking for and if they don’t, they’re out.” at’s the last thing retailers want, for the consumers they’ve worked hard to attract to leave without finding the products they’re seeking. Not only does sophisticated site search help shoppers find what they want, but the tracks they leave behind in the course of their on-site searching can help e-retailers hone their merchandising and present products more effectively to visitors who follow. 

nesli@verticalwebmedia.com

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International Educator Media Planner & Sales Book 2013

Table of Contents for the Digital Edition of International Educator Media Planner & Sales Book 2013

International Educator Media Planner 2013
Contents
Editorial Calendar
Build Your Brand
Print Advertising Rates
Digital Advertising Rates
Advertising Sizes
Submission Guidelines
Conditions + Policies
Other Advertising Opportunities
Digital Edition Examples
International Educator Media Planner & Sales Book 2013 - International Educator Media Planner 2013
International Educator Media Planner & Sales Book 2013 - 2
International Educator Media Planner & Sales Book 2013 - Contents
International Educator Media Planner & Sales Book 2013 - Editorial Calendar
International Educator Media Planner & Sales Book 2013 - 5
International Educator Media Planner & Sales Book 2013 - Build Your Brand
International Educator Media Planner & Sales Book 2013 - 7
International Educator Media Planner & Sales Book 2013 - Digital Advertising Rates
International Educator Media Planner & Sales Book 2013 - Advertising Sizes
International Educator Media Planner & Sales Book 2013 - Submission Guidelines
International Educator Media Planner & Sales Book 2013 - 11
International Educator Media Planner & Sales Book 2013 - 12
International Educator Media Planner & Sales Book 2013 - Conditions + Policies
International Educator Media Planner & Sales Book 2013 - Other Advertising Opportunities
International Educator Media Planner & Sales Book 2013 - 15
International Educator Media Planner & Sales Book 2013 - Digital Edition Examples
International Educator Media Planner & Sales Book 2013 - 1.2
International Educator Media Planner & Sales Book 2013 - 1.3
International Educator Media Planner & Sales Book 2013 - 1.4
International Educator Media Planner & Sales Book 2013 - 2.1
International Educator Media Planner & Sales Book 2013 - 2.2
International Educator Media Planner & Sales Book 2013 - 2.3
International Educator Media Planner & Sales Book 2013 - 2.4
International Educator Media Planner & Sales Book 2013 - 3.1
International Educator Media Planner & Sales Book 2013 - 3.2
International Educator Media Planner & Sales Book 2013 - 4.3
International Educator Media Planner & Sales Book 2013 - 4.4
International Educator Media Planner & Sales Book 2013 - 5.1
International Educator Media Planner & Sales Book 2013 - 5.2
International Educator Media Planner & Sales Book 2013 - 6.1
International Educator Media Planner & Sales Book 2013 - 6.2
International Educator Media Planner & Sales Book 2013 - 7.1
International Educator Media Planner & Sales Book 2013 - 7.2
International Educator Media Planner & Sales Book 2013 - 8.1
International Educator Media Planner & Sales Book 2013 - 8.2
International Educator Media Planner & Sales Book 2013 - 8.3
International Educator Media Planner & Sales Book 2013 - 8.4
International Educator Media Planner & Sales Book 2013 - 8.7
International Educator Media Planner & Sales Book 2013 - 8.8
International Educator Media Planner & Sales Book 2013 - 8.9
International Educator Media Planner & Sales Book 2013 - 8.10
International Educator Media Planner & Sales Book 2013 - 9.1
International Educator Media Planner & Sales Book 2013 - 9.2
International Educator Media Planner & Sales Book 2013 - 11.1
International Educator Media Planner & Sales Book 2013 - 11.2
International Educator Media Planner & Sales Book 2013 - 12.1
International Educator Media Planner & Sales Book 2013 - 12.2
International Educator Media Planner & Sales Book 2013 - 13.1
International Educator Media Planner & Sales Book 2013 - 13.2
International Educator Media Planner & Sales Book 2013 - 16.1
International Educator Media Planner & Sales Book 2013 - 15.2
International Educator Media Planner & Sales Book 2013 - 15.1
International Educator Media Planner & Sales Book 2013 - 16.2
International Educator Media Planner & Sales Book 2013 - 18.1
International Educator Media Planner & Sales Book 2013 - 18.2
International Educator Media Planner & Sales Book 2013 - 22.1
International Educator Media Planner & Sales Book 2013 - 22.2
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