International Educator 2012 Print & Digital Media Planner & Sales Book - 7

A Typical IE Reader
Statistically, the typical IE reader is an international educator with 11 years experience working in an office with a median budget for products and services of more than $315,000 per annum.

IE Readers Have Influence and Experience
k More than 76% have at least 5 years of experience in the field k 52% have at least 10 years of experience k More than 45% are senior administrators, directors, or managers k 41% are professional staff or faculty on a four-year college, university, or community college campus

IE Readers Act on Advertisements
k 52% reported they had taken direct action in the past twelve months based on advertisements that appeared in International Educator.

IE Readers Are Ready for Digital
With IE launching a new digital edition in 2012 that will be circulated to all of our readers (in addition to the print edition), we wanted to find out how readers would react to the new technology. 79% indicated they would read a digital version of International Educator for at least some of the issues. 32% indicated they would read the digital edition more often than the print edition.
INTERNATIONAL EDUCATOR | 2 012 P R I N T + D I G I TA L M E D I A P L A N N E R

SOURCE: June 2011 Reader Feedback Study of International Educator conducted by Stratton Publishing & Marketing, Inc.

7

PHOTO: CHERYL DENISE COLLINS



International Educator 2012 Print & Digital Media Planner & Sales Book

Table of Contents for the Digital Edition of International Educator 2012 Print & Digital Media Planner & Sales Book

International Educator 2012 Print & Digital Media Planner & Sales Book
Contents
Editorial Calendar
Build Your Brand
Print Advertising Rates
Digital Advertising Rates
Advertising Sizes
Submission Guidelines
Conditions + Policies
Other Advertising Opportunities
Digital Edition Examples
Belly Band
Flash Belly Band
Sponsorship Positions
Blow-In Card
Video Advertising
Embedded Audio
Audio
Ad Jolt
Ad-Gen
Pulsing Links
Page Plus
Flash Animation (Home Furnishing)
Flash Animation (Phone)
Flash Animation (Webcasting)
Editorial Flash
Web Window
International Educator 2012 Print & Digital Media Planner & Sales Book - International Educator 2012 Print & Digital Media Planner & Sales Book
International Educator 2012 Print & Digital Media Planner & Sales Book - 2
International Educator 2012 Print & Digital Media Planner & Sales Book - Contents
International Educator 2012 Print & Digital Media Planner & Sales Book - Editorial Calendar
International Educator 2012 Print & Digital Media Planner & Sales Book - 5
International Educator 2012 Print & Digital Media Planner & Sales Book - Build Your Brand
International Educator 2012 Print & Digital Media Planner & Sales Book - 7
International Educator 2012 Print & Digital Media Planner & Sales Book - Digital Advertising Rates
International Educator 2012 Print & Digital Media Planner & Sales Book - Advertising Sizes
International Educator 2012 Print & Digital Media Planner & Sales Book - Submission Guidelines
International Educator 2012 Print & Digital Media Planner & Sales Book - Conditions + Policies
International Educator 2012 Print & Digital Media Planner & Sales Book - Other Advertising Opportunities
International Educator 2012 Print & Digital Media Planner & Sales Book - 13
International Educator 2012 Print & Digital Media Planner & Sales Book - Belly Band
International Educator 2012 Print & Digital Media Planner & Sales Book - 1.2
International Educator 2012 Print & Digital Media Planner & Sales Book - 1.3
International Educator 2012 Print & Digital Media Planner & Sales Book - 1.4
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Belly Band
International Educator 2012 Print & Digital Media Planner & Sales Book - 2.2
International Educator 2012 Print & Digital Media Planner & Sales Book - 2.3
International Educator 2012 Print & Digital Media Planner & Sales Book - 2.4
International Educator 2012 Print & Digital Media Planner & Sales Book - Sponsorship Positions
International Educator 2012 Print & Digital Media Planner & Sales Book - 3.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Blow-In Card
International Educator 2012 Print & Digital Media Planner & Sales Book - 4.4
International Educator 2012 Print & Digital Media Planner & Sales Book - Video Advertising
International Educator 2012 Print & Digital Media Planner & Sales Book - 5.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Embedded Audio
International Educator 2012 Print & Digital Media Planner & Sales Book - 6.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Audio
International Educator 2012 Print & Digital Media Planner & Sales Book - 7.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Ad Jolt
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.2
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.3
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.4
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.7
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.8
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.9
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.10
International Educator 2012 Print & Digital Media Planner & Sales Book - Ad-Gen
International Educator 2012 Print & Digital Media Planner & Sales Book - 9.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Pulsing Links
International Educator 2012 Print & Digital Media Planner & Sales Book - 11.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Page Plus
International Educator 2012 Print & Digital Media Planner & Sales Book - 12.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Animation (Home Furnishing)
International Educator 2012 Print & Digital Media Planner & Sales Book - 13.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Animation (Phone)
International Educator 2012 Print & Digital Media Planner & Sales Book - 15.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Animation (Webcasting)
International Educator 2012 Print & Digital Media Planner & Sales Book - 16.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Editorial Flash
International Educator 2012 Print & Digital Media Planner & Sales Book - 18.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Web Window
International Educator 2012 Print & Digital Media Planner & Sales Book - 22.2
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