International Educator 2012 Print & Digital Media Planner & Sales Book - 8

2 0 1 2

EDUCATOR
P R I N T + D I G I TA L M E D I A P L A N N E R
PRINT ADVERTISING RATES
Premium Position 4-C Cover 2* Cover 3* Cover 4* 4-Color Full Page 1/2 Page 1/3 Page 1/4 Page B&W Full Page 1/2 Page 1/3 Page 1/4 Page
*Cover positions require four-color.

International

Special Position Rate: add 15% to ad space rate.

1x $4,015 $3,690 $4,625 1x $2,370 $1,830 $1,420 $1,190 1x $1,805 $1,290 $885 $645

2-5x $3,705 $3,370 $4,220 2-5x $2,205 $1,710 $1,365 $1,130 2-5x $1,620 $1,175 $825 $585

6x $3,350 $3,055 $3,810 6x $2,020 $1,595 $1,245 $1,070 6x $1,440 $1,055 $705 $530

Global Partner Discounts: Adviser 20%, Advocate 15%, and Associate 10%. The Global Partnership Program (GPP) is designed for organizations interested in considerable marketing exposure opportunities to NAFSA members and wider audiences in the United States and abroad. For more details, visit www.nafsa.org/gpp. NOTES:

k Rates listed are per issue. k Total combined discount cannot exceed 35% of gross rate. k Each rate discount is applied after the previous discount in the following order:
u u u GPP Any other Special Discounts Agency

INTERNATIONAL EDUCATOR | 20 1 2 P R I N T + D I G I TA L M E D I A P L A N N E R

International Educator Magazine Digital Edition
International Educator’s new interactive digital magazine provides advertisers with an additional marketing punch that presents a wide array of opportunities to connect with our active readership. IE’s cutting-edge digital editions afford advertisers the unique opportunity to optimize their marketing, branding, and sales messages with animation, belly bands, blow-in cards, video, audio, and other interactive features. An additional advantage is that the digital edition reaches readers the same day the print edition mails. For our international readership (10% of our total) this means more timely reception of your marketing materials. All IE readers receive both the print and digital editions. For more information and examples of these digital edition sales feature see page 14 of this document.

DIGITAL ADVERTISING RATES

Position Digital Sponsor (left of cover) Belly Band • Front Cover* • Inside* Ad-Jolt (animation) Video Audio
Digital Skyscraper

1x $1,900

2-5x $1,800

6x $1,500

$2,100 $1,000 $900 $1,500 $1,000
$2,000

NA NA N/A N/A N/A
$1,900

NA NA N/A N/A N/A
$1,600

*Animation can be added to belly bands for an additional $900.

8


http://www.nafsa.org/gpp

International Educator 2012 Print & Digital Media Planner & Sales Book

Table of Contents for the Digital Edition of International Educator 2012 Print & Digital Media Planner & Sales Book

International Educator 2012 Print & Digital Media Planner & Sales Book
Contents
Editorial Calendar
Build Your Brand
Print Advertising Rates
Digital Advertising Rates
Advertising Sizes
Submission Guidelines
Conditions + Policies
Other Advertising Opportunities
Digital Edition Examples
Belly Band
Flash Belly Band
Sponsorship Positions
Blow-In Card
Video Advertising
Embedded Audio
Audio
Ad Jolt
Ad-Gen
Pulsing Links
Page Plus
Flash Animation (Home Furnishing)
Flash Animation (Phone)
Flash Animation (Webcasting)
Editorial Flash
Web Window
International Educator 2012 Print & Digital Media Planner & Sales Book - International Educator 2012 Print & Digital Media Planner & Sales Book
International Educator 2012 Print & Digital Media Planner & Sales Book - 2
International Educator 2012 Print & Digital Media Planner & Sales Book - Contents
International Educator 2012 Print & Digital Media Planner & Sales Book - Editorial Calendar
International Educator 2012 Print & Digital Media Planner & Sales Book - 5
International Educator 2012 Print & Digital Media Planner & Sales Book - Build Your Brand
International Educator 2012 Print & Digital Media Planner & Sales Book - 7
International Educator 2012 Print & Digital Media Planner & Sales Book - Digital Advertising Rates
International Educator 2012 Print & Digital Media Planner & Sales Book - Advertising Sizes
International Educator 2012 Print & Digital Media Planner & Sales Book - Submission Guidelines
International Educator 2012 Print & Digital Media Planner & Sales Book - Conditions + Policies
International Educator 2012 Print & Digital Media Planner & Sales Book - Other Advertising Opportunities
International Educator 2012 Print & Digital Media Planner & Sales Book - 13
International Educator 2012 Print & Digital Media Planner & Sales Book - Belly Band
International Educator 2012 Print & Digital Media Planner & Sales Book - 1.2
International Educator 2012 Print & Digital Media Planner & Sales Book - 1.3
International Educator 2012 Print & Digital Media Planner & Sales Book - 1.4
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Belly Band
International Educator 2012 Print & Digital Media Planner & Sales Book - 2.2
International Educator 2012 Print & Digital Media Planner & Sales Book - 2.3
International Educator 2012 Print & Digital Media Planner & Sales Book - 2.4
International Educator 2012 Print & Digital Media Planner & Sales Book - Sponsorship Positions
International Educator 2012 Print & Digital Media Planner & Sales Book - 3.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Blow-In Card
International Educator 2012 Print & Digital Media Planner & Sales Book - 4.4
International Educator 2012 Print & Digital Media Planner & Sales Book - Video Advertising
International Educator 2012 Print & Digital Media Planner & Sales Book - 5.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Embedded Audio
International Educator 2012 Print & Digital Media Planner & Sales Book - 6.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Audio
International Educator 2012 Print & Digital Media Planner & Sales Book - 7.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Ad Jolt
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.2
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.3
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.4
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.7
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.8
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.9
International Educator 2012 Print & Digital Media Planner & Sales Book - 8.10
International Educator 2012 Print & Digital Media Planner & Sales Book - Ad-Gen
International Educator 2012 Print & Digital Media Planner & Sales Book - 9.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Pulsing Links
International Educator 2012 Print & Digital Media Planner & Sales Book - 11.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Page Plus
International Educator 2012 Print & Digital Media Planner & Sales Book - 12.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Animation (Home Furnishing)
International Educator 2012 Print & Digital Media Planner & Sales Book - 13.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Animation (Phone)
International Educator 2012 Print & Digital Media Planner & Sales Book - 15.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Flash Animation (Webcasting)
International Educator 2012 Print & Digital Media Planner & Sales Book - 16.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Editorial Flash
International Educator 2012 Print & Digital Media Planner & Sales Book - 18.2
International Educator 2012 Print & Digital Media Planner & Sales Book - Web Window
International Educator 2012 Print & Digital Media Planner & Sales Book - 22.2
https://www.nxtbook.com/nxtbooks/sage/sb2015
https://www.nxtbook.com/nxtbooks/xtreme/salesbook
https://www.nxtbook.com/nxtbooks/NXTbook/bigBook_of_ideas_whtppr
https://www.nxtbook.com/nxtbooks/NXTbook/sellingdigital_whtppr
https://www.nxtbook.com/dawson/dawson/bestofnxtbook
https://www.nxtbook.com/nxtbooks/meander/modernquilts_salesbook
https://www.nxtbook.com/nxtbooks/meander/mqu_salesbook
https://www.nxtbook.com/nxtbooks/nafsa/ie_mediaplanner2013
https://www.nxtbook.com/nxtbooks/NXTbook/mobileBrowserCapable
https://www.nxtbook.com/nxtbooks/NXTbook/mobileCapable
https://www.nxtbook.com/nxtbooks/NXTbook/appguide
https://www.nxtbook.com/nxtbooks/NXTbook/cs_broch_webkit
https://www.nxtbook.com/nxtbooks/NXTbook/digMrktng_whtppr
https://www.nxtbook.com/nxtbooks/NXTbook/2012_bestofnxtbook_chris
https://www.nxtbook.com/nxtbooks/NXTbook/ereaderguide2012_appenabled
https://www.nxtbook.com/nxtbooks/NXTbook/de_cheatsheet
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https://www.nxtbook.com/nxtbooks/nafsa/mediaplanner
https://www.nxtbook.com/nxtbooks/NXTbook/nxtivus_flier
https://www.nxtbook.com/nxtbooks/NXTbook/cs_brochure
https://www.nxtbook.com/nxtbooks/NXTbook/gilbane_excerpt
https://www.nxtbook.com/nxtbooks/NXTbook/creativeservicesbrochure
https://www.nxtbook.com/nxtbooks/NXTbook/amrcnprspct_casestudy
https://www.nxtbook.com/nxtbooks/NXTbook/socialmediabutton
https://www.nxtbook.com/nxtbooks/NXTbook/bestofnxtbook_sosland
https://www.nxtbook.com/nxtbooks/NXTbook/altVid_bestofnxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/2011stateIndustry_report
https://www.nxtbook.com/nxtbooks/NXTbook/2011advertiserReport
https://www.nxtbook.com/nxtbooks/NXTbook/201003_catalogguide
https://www.nxtbook.com/nxtbooks/NXTbook/2010_videoguide
https://www.nxtbook.com/nxtbooks/NXTbook/2009bestofnxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/gilbane_nxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/2008_gilbanereport
https://www.nxtbook.com/nxtbooks/NXTbook/2008bestofnxtbook
https://www.nxtbook.com/nxtbooks/NXTbook/wmr_brochure
https://www.nxtbookmedia.com