New York Metro Design - Spring 2012 - (Page 16)

BY THE NUMBERS Creativity Can Start a Business . . . Service Will Take It to the Top Developing a consistent and professional attitude toward communication and customer service can be key to client retention and satisfaction by Michele Keith While we may not know exactly how Elsie De Wolfe, the First Lady of interior design, worked with her clients, we do know that in addition to introducing some of the most creative and tasteful ideas into the American home in the early 1900s, she had a loyal and ever-larger following throughout her long career. What advice would she give designers today who want to keep clients satisfied and grow their businesses? Very likely some of the same things we heard from the consultant and local designers we spoke with recently, and what we read in several industry “bibles.” Lloyd Princeton, founder and principal of Design Management Company and iMatchDesigners in Manhattan, has advised hundreds of interior designers, some indisputably at the top of their game for decades. He says, “We live in a continually changing world: negotiation lead times are longer than ever, people can shop for designers online and review furnishings from around the world. Technology has made the consumer much more 16 | SPRING 2012 | ASID NY METRO CHAPTER

Table of Contents for the Digital Edition of New York Metro Design - Spring 2012

TO THE TRADE The New World of Countertops
BY THE NUMBERS Communications and Customer Service

New York Metro Design - Spring 2012