Beauty Link - volume 2, issue 1 - (Page 16)

Q | feat ure | R MOBILE MARKETING: K ar i K e y, P ro d u ct i o n Ma n age r, CON TACT D irect Mark et ing s your cell phone within reach at this moment? Would you stop reading this if you received a text message? Of course you would, especially if you have become one of the millions of people who use their cell phone as a lifeline. Before our eyes, mobile communication has dramatically transformed from a luxurious status symbol into a necessity. As it continues to evolve, its potential for successful recruitment efforts looks much more prolific than e-mail or the Internet. The Next in Recruitment The Text Generation Right now, your ideal prospect is more likely to be carrying a cell phone than a laptop. Mobile phones outnumber computers by more than four to one, television sets by more than two to one and Internet users by nearly three to one.* When considering which option provides the most coverage, mobile advertising is the clear choice. As technological advances continue, mobile phones will supplement and eventually replace many forms of media. In the current market, wireless applications such as mobile Internet and mobile television have yet to take hold. Text messaging, however, is a basic service available on every mobile device with the majority of cell phone carriers. This is especially relevant because text messaging has become a primary form of communication for the proprietary school target market. According to Mediapost, mobile subscribers in the U.S. between the ages of 13 and 29 send an average of 20 text messages a day. This channel allows quick and non-intrusive messages that convey everything from life events to ordinary small talk. Once you understand the subtle etiquette involved with text messaging, it can become a wonderful way to quickly connect with potential students. * SOURCE: WIKIPEDIA ©www.istockphoto.com/mathiaswilson | B EA U TYLIN K | T H E 2 0 1 0 ST UDE NT

Table of Contents for the Digital Edition of Beauty Link - volume 2, issue 1

Beauty Link - volume 2, issue 1
Contents
Message From the AACS President And CEA Chair
Teaching The Millennial Generation
The Workings Of Washington
Mobile Marketing: The Next Big Thing In Recruitment Advertising
Mindset List For The Class of 2010
AACS Listserve Q&A: Extinguishing Bad Attitudes
Decoding The Results: Attitudes And Perceptions Of Beauty And Wellness Careers From the AACS Commissioned National Survey
Educator Resource Review
And Then There’s Compliance
The 2009 AACS Annual Convention: Building Essential Links To Success
Voices From The Classroom
From A Distance: Today’s Education Experience
Turning Over A New Leaf
Regulatory Issues
Connecting Through Conflict: Turning Angry Clients Into Happy Ones
Student Scholarship Opportunities
Superstar Graduates
New School Members
Associate Member Profiles
New Products & Services
People & Places
Calling All Skin Care Educators
Join AACS/CEA
Upcoming 2010 Events
Index To Advertisers
Advertisers.com

Beauty Link - volume 2, issue 1

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