Beauty Link - volume 2, issue 1 - (Page 26)

Q | feat ure | R Decoding the Results: Attitudes and Perceptions of BEAUTY AND WELLNESS CAREERS from the AACS Commissioned National Survey Su s a n Mille r, Fou n d e r, Ew ing Mille r Co mmuni c a t i o n s he American Association of Cosmetology Schools presented findings from a national survey regarding attitudes and perceptions toward beauty and wellness careers during the AACS annual convention in Phoenix, Nov. 13–17. The survey was commissioned to learn more about the attitudes and perceptions of various audiences regarding careers in beauty and wellness. Respondents included career investigators, identified as young women between the ages of 16 and 34 who reported speaking with someone about careers in the past 12 months; career influencers, including parents and guidance counselors; and individuals who had trained or worked in the beauty and wellness industry. Additionally, the survey captured perceptions regarding other career paths including health care, information technology, graphic design and culinary arts. The online survey was conducted in September and October of 2009 by Decision Analyst, Inc., a leader in consumer market research. Interest and Support The survey asked career investigators to indicate their level of interest in various careers. Forty-one percent of investigators reported having some interest in a beauty and wellness career. Among those expressing interest, 5 percent were extremely interested in a beauty and wellness career, 17 percent were moderately interested and 19 percent were slightly interested. However, investigators between ages 25 to 34 had a stronger interest in beauty and wellness than younger respondents. More than 75 percent of respondents between 25 and 34 also indicated that they had investigated or taken steps to upgrade their job skills in the past year. COSMETOLOGY SCHOOLS, SALONS AND BUSINESSES VESTED IN THE BEAUTY AND WELLNESS INDUSTRY HAVE THE OPPORTUNITY TO EDUCATE PROSPECTIVE STUDENTS AND THE PUBLIC IN GENERAL ABOUT THE REWARDS AND OPPORTUNITIES CAREERS IN BEAUTY REPRESENT. | B EA U TYLIN K | T H E 2 0 1 0 ST UDE NT

Table of Contents for the Digital Edition of Beauty Link - volume 2, issue 1

Beauty Link - volume 2, issue 1
Message From the AACS President And CEA Chair
Teaching The Millennial Generation
The Workings Of Washington
Mobile Marketing: The Next Big Thing In Recruitment Advertising
Mindset List For The Class of 2010
AACS Listserve Q&A: Extinguishing Bad Attitudes
Decoding The Results: Attitudes And Perceptions Of Beauty And Wellness Careers From the AACS Commissioned National Survey
Educator Resource Review
And Then There’s Compliance
The 2009 AACS Annual Convention: Building Essential Links To Success
Voices From The Classroom
From A Distance: Today’s Education Experience
Turning Over A New Leaf
Regulatory Issues
Connecting Through Conflict: Turning Angry Clients Into Happy Ones
Student Scholarship Opportunities
Superstar Graduates
New School Members
Associate Member Profiles
New Products & Services
People & Places
Calling All Skin Care Educators
Upcoming 2010 Events
Index To Advertisers

Beauty Link - volume 2, issue 1