Beauty Link - Volume 4, Issue 3 - (Page 19)

ATTENDING A CONVENTION 10 TIPS FOR SUCCESS BY BILL LAMPTON, PH.D. T TWO: here’s so much going on at a convention, that it can be hard to stay focused on your reasons for being there. Avoid that problem by remembering these 10 ways to get the most out of a trade show or convention. When you attend a convention related to your industry, you will get opportunities to communicate with nationally known leaders within your profession—colleagues you recognize by reputation and through their articles and books. How do you get the most out of the convention, to strengthen your job performance permanently? I can respond to that question, because for 22 years I attended conventions as a participant, and for the last eight years I have attended as a speaker and seminar leader. From my perspective of 30 years at conventions, I share these suggestions for maximizing your attendance: EIGHT: Buy the audio CDs recorded during the sessions. Do this even for the seminars you attend, to reinforce your learning. NINE: Become an active participant, asking questions and making comments. The topics will take on new life for you. TEN: Meet and thank everyone who served on the convention planning committee. They deserve your compliments. And when you thank them, you will defi nitely stand out as one of the few who did. My closing recommendation: Recently, have you approved convention attendance for some of your employees? Then give them this “Top Ten” list, and meet with them for a recap the fi rst week after the convention. ONE: Read the convention agenda thoroughly, and select the sessions that will be most likely to improve your skills. Stay away from the seminars you could almost teach yourself, and “stretch” yourself by hearing about topics you have not mastered. Ask a professional colleague to become your convention buddy, so you can share what you learn. This collaboration will bring special benefits when you talk about presentations that only one of you attended. Stay for the entire convention. You never know what good information you might miss by arriving late or leaving early. THREE: FOUR: Stay at the designated convention hotel. You need to be where you can enlarge your network most effectively. View from above overlooking the 2011 AACS Annual Convention in Phoenix, Arizona. FIVE: When you attend convention parties, realize that potential employers, clients or business partners might observe your behavior. You are not really “off duty.” SIX: Take plenty of business cards to help new acquaintances remember you. SEVEN: Tactfully collect as many business cards as you can so you can follow up with postcards, emails, phone calls and appointments. Bill Lampton, Ph.D., communication consultant and speech coach, has keynoted many conventions. His motto: “Helping You Finish in First Place!” His top-tier client list includes Gillette, Celebrity Cruises, Procter and Gamble, CenturyTel, and the Ritz-Carlton Cancun. Review his services and subscribe to his newsletter at Dr. Lampton can be reached at 678-316-4300. BE AUT YLIN K | S URVIV A L | 20 1 2 | 19

Table of Contents for the Digital Edition of Beauty Link - Volume 4, Issue 3

Message From the AACS President and CEA Chair
Workings Of Washington
Network, Innovate, Grow: AACS Annual Convention & Expo 2012
Attending a Convention: 10 Tips for Success
Superstar Graduates
A Teacher’s Safari: Managing the Zoo of Personalities
Sticking it Out: 10 Threats That Keep Students from Surviving and Thriving in the Real World
Step-by-Step NEW!
Data Disaster: Protecting Sensitive and Important Records
Mixing Generations in the Classroom: Can They Coexist?
Beauty Changes Lives
Every Vote Counts: Encouraging and Emphasizing the Importance of their Vote
Hip-Hop Haircuts: Curtis Smith Sets Trends
AACS Listserve Q & A
Now We’re Talking: An Education in Communication
Multicultural Corner
Health & Wellness for Educators: Tips for Being Healthy
A Student’s Perspective NEW!
And Then There’s Compliance
Remembering Two Beauty Legends
Beauty Before Boarding: Airport Salons Take Flight
Voices From the Classroom
CEA Annual Convention Photo Spread
Quiz Time: How Well Do You Know Your Association?
Associate Member Profiles: Makeup/Cosmetics
People & Places
New Products & Services
New School Members
Upcoming 2012-2013 Events
Index to Advertisers

Beauty Link - Volume 4, Issue 3