Beauty Link - Volume 4, Issue 3 - (Page 26)

Sticking it Out BY JENN LYLES 10 THREATS THAT KEEP STUDENTS FROM SURVIVING AND THRIVING IN THE REAL WORLD S 1 2 tudents can’t wait to get behind the chair and start their careers, but each year new graduates enter the workplace and quickly fi nd themselves in unforeseen territory. They might question why they chose the industry or go home each day frustrated when their expectations aren’t met. Preparing your students for the real world is an important aspect of educating. Here are the top 10 reasons beauty school graduates might not survive and thrive in the salon world. the applicant to perform a service in the interview, so they should be prepared for anything. 4 5 6 7 Client communication. Julia Goveia is a CND educator of 23 years and a salon owner in Scottsdale, Arizona. She said the main complaint from clients is that their stylist or nail technician didn’t listen to them. “Address the needs of your client while educating them,” she said. Building relationships with clients is vital to building a steady clientele, but it won’t happen with poor communication. Poor planning. Unprepared for being an “employee.” Although many graduates expect to set their own hours, have a waiting list of clients and be able to come and go as they please, the “real salon world” isn’t like that. Unless you’re a freelancer, you’ll have to answer to a boss and often have a set schedule to follow. Professionals don’t thrive in this business unless they work around the schedule of a client and adhere to salon policies. Unless they’re the owner, students should prepare to be an employee. Cosmetology programs usually don’t exceed a year, which means in a matter of months a student will go from enrolling to graduating. Many students wait until that last week of school to start looking for work. “You need to be looking in the fi rst quarter of class,” said CG Funk, vice president of Industry Relations and Product Development for Massage Envy. “There isn’t much time between when you start school and when you fi nish, so start lining up a possible job early on.” Not landing a job right after graduation can be discouraging, so prepare them for an early hunt. Adaptability. The pre-interview. Funk is shocked when applicants have a cover letter or resume chock-full of errors. “How can I expect you to take care of my clients when you can’t even pay attention to the details on a resume?” she questioned. Employers in the beauty profession don’t overlook those blatant mistakes, so make sure your students proofread. They won’t get ahead in their careers if they aren’t fi xing those mistakes early on. “Be open and be able to adapt to different work environments,” suggested Tiffany Hernandez to new grads. She’s been a freelancer and entrepreneur in the beauty business but also works part-time for a national chain. “When I graduated I had it in my head where I was going to work and when. It just didn’t end up that way. You need to open your eyes to the many career opportunities the industry has to offer.” When you’re young you may think you have it all figured out, but if you don’t adapt, you’ll never make it. 3 26 The interview. Losing their passion. Goveia admitted that passion is the number one thing you need to survive the salon world. A lot of things can discourage you, cause you to break or lead you to question your career, but passion will always see you through. She pointed out that for years she’s witnessed new graduates with intense Many new graduates don’t survive the salon world because they aren’t prepared for the interview. They come out of school pumped and ready to go, but when they get to the interview, they fail miserably and sometimes decide it’s “not for them.” The fact is—they should be dressing professionally and prepare for a practical interview. Several larger chains require | B E AU TYLINK | SUR V IVAL | 2 012

Table of Contents for the Digital Edition of Beauty Link - Volume 4, Issue 3

Message From the AACS President and CEA Chair
Workings Of Washington
Network, Innovate, Grow: AACS Annual Convention & Expo 2012
Attending a Convention: 10 Tips for Success
Superstar Graduates
A Teacher’s Safari: Managing the Zoo of Personalities
Sticking it Out: 10 Threats That Keep Students from Surviving and Thriving in the Real World
Step-by-Step NEW!
Data Disaster: Protecting Sensitive and Important Records
Mixing Generations in the Classroom: Can They Coexist?
Beauty Changes Lives
Every Vote Counts: Encouraging and Emphasizing the Importance of their Vote
Hip-Hop Haircuts: Curtis Smith Sets Trends
AACS Listserve Q & A
Now We’re Talking: An Education in Communication
Multicultural Corner
Health & Wellness for Educators: Tips for Being Healthy
A Student’s Perspective NEW!
And Then There’s Compliance
Remembering Two Beauty Legends
Beauty Before Boarding: Airport Salons Take Flight
Voices From the Classroom
CEA Annual Convention Photo Spread
Quiz Time: How Well Do You Know Your Association?
Associate Member Profiles: Makeup/Cosmetics
People & Places
New Products & Services
New School Members
Upcoming 2012-2013 Events
Index to Advertisers

Beauty Link - Volume 4, Issue 3