Beauty Link - Volume 4, Issue 3 - (Page 38)
BEAUTY CHANGES LIVES
The Message Is Getting Out
ACROSS THE NATION, from Las Vegas to San Antonio to Orlando and beyond, the message is getting out:
Beauty Changes Lives (BCL)!
During the AACS Spring Conference held in Las Vegas, attendees were provided with simple resources loaded on their Poken data sticks to implement BCL in their businesses. Attendees also heard hints about a major announcement regarding a scholarship competition exclusively for AACS member schools. In June, the ﬁ rst BCL Enrolled Student Scholarship Competition launched. The competition awarded four mentoring experiences to students pursuing a career in the beauty industry, along with a $500 travel allowance. Mentors include the following industry icons: celebrity hairstylist Ted Gibson, CND co-founder and style director Jan Arnold, renowned dermatologist Dr. Howard Murad, and Diana Schmidtke, a celebrity groomer and makeup artist for many of Hollywood’s leading men. As BeautyLink went to press, winners were announced during the CEA Convention in Orlando. Winners are as follows: • Hair winners: Chey-anne Birchall from Marinello Schools of Beauty, who won a mentorship with Jan Arnold; Leonor Del Castillo from Arrojo Cosmetology School, who won a mentorship with Diana Schmidtke • Esthetics winner: Natalie DiBenedetto from Brown Aveda Institute, who won a mentorship with Ted Gibson • Nails winner: Judith Torres from Capri Cosmetology Learning Centers, who won a mentorship with Dr. Howard Murad Be sure to look for coverage of winners’ mentoring experiences in a future issue of BeautyLink, and stay tuned for information on an ongoing series of competitions that will provide opportunities for outstanding students, schools and industry partners.
to the blog (www.beautychangeslivesblog.com) and BCL Facebook page. Associate members Hedlux, OPI and American Crew are a few companies that have recently contributed blog posts and/or provided prizes for BCL social media promotions. Generous support of the BCL Foundation has also been provided by P&G Salon Professional, Massage Envy, Link Up Marketing and Shortcuts Software.
In June, the ﬁrst BCL Enrolled Student Scholarship Competition launched. The competition awarded four mentoring experiences to students pursuing a career in the beauty industry...
Taking the BCL Message to High School Students
While industry groups understand the powerful impact beauty professionals make, the BCL team is committed to raising awareness of careers in beauty among external audiences too. This summer, BCL connected with high school student leaders and advisors from around the country at the Future Business Leaders of America (FBLA) National Leadership Conference. Held in San Antonio, Texas, the conference attracted more than 6,500 high school leaders. BCL consultant Bonnie Bonadeo said the conference provided an opportunity for AACS to introduce both students and high school advisors to a career choice they might not have previously considered. “It’s not about selling students on a career path, but providing them with information so that they can return to campus as ambassadors carrying the message about opportunities in the beauty industry,” Bonadeo said. Students from Ogle and Quest beauty schools in San Antonio provided spa services for FBLA attendees at special relaxation zones following a fundraising walk for the March of Dimes. Beauty school students also provided services to attendees during the convention exhibit hours. Two onsite classes allowed students and advisors to learn more about the career opportunities that exist in the beauty and wellness industry and copies of the BCL DVD were included in hundreds of attendee swag bags distributed at the event.
Building Industry Buy-In and Support BCL has also captured the participation and genSan Antonio beauty schools helped FBLA attendees relax with relaxation zones on the exhibit ﬂoor.
BY SUSAN MILLER
erous support of AACS associate members. For example, in answer to the donation and challenge given by Reuben Carranza with P&G Salon Professional, AACS associate member Great Exposure has pledged to contribute $1,000 to the BCL Foundation every time an AACS member school in the U.S. implements its CampusLogin school management system. In July, Great Exposure made its ﬁ rst $1,000 contribution to BCL. Beyond ﬁ nancial support, AACS associate members can build awareness for BCL by contributing
Through future scholarship competitions, ongoing social media conversations and community events, opportunities abound for AACS member schools and students to be part of BCL. Learn more at www.beautychangeslives.org, and if you haven’t visited the BCL Facebook page, be sure to “like” us today. Welcome to the conversation! Susan Miller is editorial director for BeautyLink magazine.
| B E AU TYLINK | SU R V I VAL | 2012
Table of Contents for the Digital Edition of Beauty Link - Volume 4, Issue 3
Message From the AACS President and CEA Chair
Workings Of Washington
Network, Innovate, Grow: AACS Annual Convention & Expo 2012
Attending a Convention: 10 Tips for Success
A Teacher’s Safari: Managing the Zoo of Personalities
Sticking it Out: 10 Threats That Keep Students from Surviving and Thriving in the Real World
Data Disaster: Protecting Sensitive and Important Records
Mixing Generations in the Classroom: Can They Coexist?
Beauty Changes Lives
Every Vote Counts: Encouraging and Emphasizing the Importance of their Vote
Hip-Hop Haircuts: Curtis Smith Sets Trends
AACS Listserve Q & A
Now We’re Talking: An Education in Communication
Health & Wellness for Educators: Tips for Being Healthy
A Student’s Perspective NEW!
And Then There’s Compliance
Remembering Two Beauty Legends
Beauty Before Boarding: Airport Salons Take Flight
Voices From the Classroom
CEA Annual Convention Photo Spread
Quiz Time: How Well Do You Know Your Association?
Associate Member Profiles: Makeup/Cosmetics
People & Places
New Products & Services
New School Members
Upcoming 2012-2013 Events
Index to Advertisers
Beauty Link - Volume 4, Issue 3