Beauty Link - Volume 4, Issue 3 - (Page 54)

THE MULTICULTURAL CORNER Embracing Polyethnic Hair with hair isn’t a matter of understanding a particular ethnicity, but understanding texture and curl,” said Kim. Two women of mixed race who refer to themselves as “mixed chicks,” Wendi and Kim were continually looking for products that weren’t too drying for their hair types. “In the 1980s there were products for ethnic hair that tended to be gooey and there were products for white hair that lacked the moisture we needed,” Wendi said. The duo began experimenting and researching ingredients in products. As the Internet became mainstream, search engines became their best friend in researching ingredients. They shared their fi ndings with chemists and began creating products that responded to what they call “polyethnic hair.” They found that Dominicans, Israelis, Puerto Ricans, and yes, mixed races, all have a variety of hair textures and every curl is different. “With 13 different products, we strive to match the right product to the right texture, not the skin color,” Wendi said. Both women believe that beauty school students should learn how to work on all types of hair before earning their license. “Too many students learn to cut on white hair or African American hair and it means that we still have a lot of segregation in salons,” Wendi said. She said she’d love to see an individual be able to go into any salon and the stylist would know how to cut their unique texture. According to Wendi and Kim, the goal of every stylist should be to help curly-haired clients with bringing out their natural curl’s beauty. And knowing what the client needs means asking her questions about her hair, then digging in. “There is no substitute for touching the hair, running your fi ngers through it and then determining what type of products will benefit the hair,” said Kim. After developing their first leave-in conditioner, Wendi and Kim relied on family and friends to market the products. “Women trust their friends so we sent our friends out to clubs with samples in their hand bags and asked them to hand the conditioner out to every curly-haired person they ran into,” said Kim. The result? In less than 10 years, Mixed Chicks products are sold in more than a dozen countries. The products have also garnered the loyalty of celebrities. What’s next for the duo? “We are still inspired to create new solutions that address our clients’ needs. We love what we do,” said Kim. Susan Miller is editorial director for BeautyLink magazine. Mixed Chick founders, longtime friends and business partners, Wendi Levy (left) and Kim Etheredge (right). MINORITIES ARE THE new majority, according to data recently published by the U.S. Census Bureau. Between July 2010 and July 2011, more than half of the four million children born in the U.S. belonged to a racial or ethnic group that in previous generations would have classified them as minorities. Despite an increasingly diverse population, most beauty school students learn to cut on mannequin heads featuring Caucasian or African American hair say Mixed Chick founders Kim Etheridge and Wendi Levi. The long-time friends and business partners believe that race or color should never be the defi ning factor in hair care or styling. “Working Too many students learn to cut on white hair or African American hair and it means that we still have a lot of segregation in salons. Versatility Rocks! BY TORY HAWKINS, EDUCATOR, MIXED CHICKS PRODUCTS BY SUSAN MILLER One of the beauties of polyethnic hair is that the styling possibilities are endless. One thing to always remember is that you must learn to embrace what you naturally have. Often clients are not satisfied with the outcome of their curly look due to shrinkage, fizziness or excessive dryness. Shrinkage all depends on the tightness of the curl pattern and can be rarely altered without the use of heavy products that will add a great deal of weight and is temporary or a chemical process. Have fun in your journey and experience the possibilities because versatility rocks! 54 | B EAU TYLINK | SU R V I VAL | 2012 http://www.naylornetwork.com/bsa-nxt/

Table of Contents for the Digital Edition of Beauty Link - Volume 4, Issue 3

Message From the AACS President and CEA Chair
Workings Of Washington
Network, Innovate, Grow: AACS Annual Convention & Expo 2012
Attending a Convention: 10 Tips for Success
Superstar Graduates
A Teacher’s Safari: Managing the Zoo of Personalities
Sticking it Out: 10 Threats That Keep Students from Surviving and Thriving in the Real World
Step-by-Step NEW!
Data Disaster: Protecting Sensitive and Important Records
Mixing Generations in the Classroom: Can They Coexist?
Beauty Changes Lives
Every Vote Counts: Encouraging and Emphasizing the Importance of their Vote
Hip-Hop Haircuts: Curtis Smith Sets Trends
AACS Listserve Q & A
Now We’re Talking: An Education in Communication
Multicultural Corner
Health & Wellness for Educators: Tips for Being Healthy
A Student’s Perspective NEW!
And Then There’s Compliance
Remembering Two Beauty Legends
Beauty Before Boarding: Airport Salons Take Flight
Join CEA/AACS
Voices From the Classroom
CEA Annual Convention Photo Spread
Quiz Time: How Well Do You Know Your Association?
Associate Member Profiles: Makeup/Cosmetics
People & Places
New Products & Services
New School Members
Upcoming 2012-2013 Events
Index to Advertisers
Advertisers.com

Beauty Link - Volume 4, Issue 3

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