The MHEDA Journal - First Quarter, 2013 - (Page 24)

WISCONSIN LIF T TRUCKS PROFILE MEMBER The Sole Source Wisconsin Lift Truck provides solutions of excellence in its quest to be its customers’ sole source of material handling needs. BY STEVE GUGLIELMO W isconsin Lift Truck celebrated its 50th Anniversary in 2012. In the half-century since its inception, the company has grown from a small parts and service company to one of the most decorated and respected material handling distributors in the world. The company began with an ambitious goal of being “The sole source of material handling needs for our customers.” In order to achieve that 24 MHEDA | vision, the company has steadily expanded over the years. “Over time, we added lines to meet the needs of our customers,” says Jerry Weidmann, president of Wisconsin Lift Truck and its parent company, the Wolter Group. “In addition to our vision of being the sole-source of our customers’ material handling needs, we must also provide ‘solutions of excellence.’ We must add value by solving our customers’ problems. Merely having a breadth of product is not enough. That product has to be part of a larger solution. It’s combining those two elements – being the source and the solution – that makes Wisconsin Lift Truck a leader in the material handling industry today.” This vision is so important to the company that every employee has it laser-cut onto marble stones sitting on each of their desks. Today, Wisconsin Lift Truck and its affiliates have 345 employees operating

Table of Contents for the Digital Edition of The MHEDA Journal - First Quarter, 2013

President’s Perspective
From the Desk of Liz Richards
Ask Your Board
Member Profile
MHEDA Member Profile
At Work
2013 Industry Forecast
Distributors Forecast
Suppliers Forecast
MHEDA Members Exhibit at ProMat
MHIA Expects Slow Growth in 2013
Modest Growth for Industrial Trucks Sector
Cautious Optimism in Conveyor Industry
Get Your Game On
New Members
Spotlight on Association News
MHEDA University Calendar
MHEDA Milestones
New Products
Index of Advertisers by Product Category

The MHEDA Journal - First Quarter, 2013