The MHEDA Journal - Second Quarter, 2012 - (Page 32)

EVALUATE YOUR BUSINESS BEST PRACTICES The Off-Season BY WALTER BOND H ow many people do you know who are glued to ESPN every day, watching the same highlights over and over again? The industry of professional sports is a multi-billion dollar industry that has been embraced worldwide. Tiger Woods, Serena Williams, Andre Agassi, Wayne Gretzky and others have become household names, even to nonsports buffs. Sometimes they are considered heroes and sometimes villains, but we all respect their tremendous talent, skill and productivity. While these professional athletes spend most of their time in the spotlight, we aren’t competing all year long. Here is the dirty little secret to our success: We don’t compete for 12 months, we only compete for a portion of a calendar year and then we get what we call an off season. The off season is a time I came to value when I made it to the National Basketball Association. Playing in the NBA was a dream that started in my early childhood. It was a long journey to get there, but I finally had the chance to share the stage with greats like Michael Jordan, Charles Barkley, Kevin McHale, Mark Eaton, John Stockton and Karl Malone. Playing in the NBA was an amazing experience, but the most amazing element is how what I learned from that experience has had a profound impact on my speaking business. In professional basketball, we compete for seven months and get five months off, it is called our off season. My off season became the most important part of my year. I made it in the NBA because of my hard work in the off season. That 32 MHEDA |

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2012

President's Perspective
From the Desk of Liz Richards
Ask Your Board
Meet The MBOA
Mackinnon Equipment & Services
Member Profile
Bode Equipment Company's Office Supervisor Meredith Fowler is a jack of all trades
Customer Service Automation
Continued Growth Expected in 2012
The Off-Season
Convention Program - Re-Imagine Your Business
Convention Program
Exhibitor's Showcase Guide
Out of the Classroom, Into the Shop
The Link between Sales and Absorption: To sell more, service more!
Social Media and the C-Level: Objections Discussed
Sucession Planning and the Emerging Generations: Five Trends You Need to Know
Sucession Planning
Sucession Planning and the Emerging Generations: Five Trends You Need to Know
Work-Life Balance: It's All Up To You !
Controlling Your Workers Compensation Costs
Transactional vs. Consultative Selling
The Traits of Great Salespeople
Who's to Say What Is Sexy
Spotlight on MHEDA News
MHEDA University Calendar
New Members
MHEDA Milestones
New Products
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2012