The MHEDA Journal - Second Quarter, 2012 - (Page 41)

OVERCOMING OBJECTIONS SOCIAL MEDIA Social Media and the C-Level: Objections Discussed BY BRIAN BLUFF A t MODEX, my brother Eddie and I had the opportunity to deliver a workshop titled, “Social Media Bootcamp.” During a break, I spoke with a number of the attendees. Despite their excitement about the power of social media and its potential impact on their businesses, some expressed concern about their ability to get started. The reality is that the leadership at many companies does not yet support participation in social media. Security, time, frivolousness and the mother of all objections — “My customers don’t use social media” — are the top concerns C-level executives offer when opting out. In an attempt to dispel some of the trepidation expressed through these anti-social media objections, the remainder of this article will tackle each head on. Social media is a security risk. Somewhat agree. There is risk with social media, but it has to do with having employees, not social media. This risk is not new. We’ve all heard stories about rogue employees violating corporate trust. It happens. In the eight years since my brother and I started Site-Seeker, Inc., we have our own set of embarrassing employee-based stories. To lessen the frequency of these situations, we have worked to improve our recruiting practices. That said, sometime in the next few years, there will likely be an employee situation that causes me to lose a little more hair. Despite these inevitable events, we “permit” our employees to answer the phone, send email, take part in meetings, attend tradeshows and participate in social media. While social media does give our employees a big voice, I would suggest that the potential for harm is no more than that of an employee intentionally emailing sensitive information to everyone in their address book. Employee problems happen with or without social media. A social media policy can lessen the potential for a security violation, but at the end of the day, there is no substitute for good employees. Social media is time consuming. Agree. Social media is time consuming if you do it right. But, so is taking a steady stream of orders or managing a pile of new leads. Anything can be time The MHEDA Journal | Second Quar ter 2 012 41

Table of Contents for the Digital Edition of The MHEDA Journal - Second Quarter, 2012

President's Perspective
From the Desk of Liz Richards
Ask Your Board
Meet The MBOA
Mackinnon Equipment & Services
Member Profile
Bode Equipment Company's Office Supervisor Meredith Fowler is a jack of all trades
Customer Service Automation
Continued Growth Expected in 2012
The Off-Season
Convention Program - Re-Imagine Your Business
Convention Program
Exhibitor's Showcase Guide
Out of the Classroom, Into the Shop
The Link between Sales and Absorption: To sell more, service more!
Social Media and the C-Level: Objections Discussed
Sucession Planning and the Emerging Generations: Five Trends You Need to Know
Sucession Planning
Sucession Planning and the Emerging Generations: Five Trends You Need to Know
Work-Life Balance: It's All Up To You !
Controlling Your Workers Compensation Costs
Transactional vs. Consultative Selling
The Traits of Great Salespeople
Who's to Say What Is Sexy
Spotlight on MHEDA News
MHEDA University Calendar
New Members
MHEDA Milestones
New Products
Index of Advertisers by Product Category

The MHEDA Journal - Second Quarter, 2012