The MHEDA Journal - Third Quarter, 2012 - (Page 64)

SOCIAL T WIT TER MEDIA BY MARK JUELICH The Why and How of Twitter O n March 21 Twitter celebrated its 6th birthday. For those of you who may not be familiar with Twitter, it is a social media website and social network often described as a “micro-blog.” Users can communicate with selected groups based on their interests through 140-character or less “tweets.” How can this information be useful to you and your business? Social media networks, including Twitter, are rapidly becoming the preferred method of communication for business. Twenty-eight percent of all online activity is spent on social media networks, making it the number one online activity. Twitter is now the second largest social media network, second only to Facebook, with 140 million users and 340 million tweets per day. Sixty-six percent of Fortune 100 companies are active on Twitter and a full 40 percent of all U.S. companies have Twitter accounts. There is a very good chance that your target market is involved with Twitter. If you aren’t interacting with them on Twitter, who is? MHEDA | If you would like to get started on Twitter but are unsure how to proceed, it’s actually quite simple. First, go to and create a corporate account. Choose a username that reflects you or your brand. Your company name is fine, or you can certainly use your first and last name (I have both accounts for my company @AW_Systems and @MarkJuelich). Write a short bio that incorporates keywords under which you would like to be found. Your next step is to grow a following of other users. Twitter is a powerful viral marketing tool; with enough followers reading your message and sending it out on their accounts (re-tweeting), you can expand your reach exponentially. Start by using Twitter Search to find your target market, listen for a while and then jump in on a conversation when you have something to offer. A slow and gradual growth of your follower base is really the best way to go. Ignore any marketing scheme to gain thousands of followers overnight. This will just result continued on page 80 64

Table of Contents for the Digital Edition of The MHEDA Journal - Third Quarter, 2012

President’s Perspective
From the Desk of Liz Richards
Ask Your Board
MHEDA Member Profile
At Work
Best of the Best Distributors
Training and Engaging Technical Talent
For a Successful Onboarding Experience… Be Prepared and Make Time for New Hires
Analyzing the DiSC Results
Help Stamp Out Budgeting
Distributor Salespeople Reveal Their Greatest Challenges
When Sales People Become Bread Men
The Why and How of Twitter
Managing Interruptions: Be Polite, Be Honest and Get to It
MHEDA Convention 2012
New Members
Spotlight on Association News
MHEDA University Calendar
MHEDA Milestones
New Products
Index of Advertisers by Product Category

The MHEDA Journal - Third Quarter, 2012