Electronic Retailer - February 2012 - 7

CALENDAR
FEBRUARY 2012 | VOLUME 9 • NUMBER 2
Electronic Retailing Association 2000 North 14th Street, Suite 300 Arlington, VA 22201 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 703-841-8290 www.retailing.org info@retailing.org We’re moving! Look for ERA’s new address at www.retailing.org. President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Layout and Design: Barry Senyk Photography: Brian Davis Marketing: Kaydee Currie Contributing Writers: Peter Marinello, Jacqueline Renfrow Contributing Columnists: Jaffer Ali, Lesley Fair, Steven Feinberg, Timothy Hawthorne, Yolanda Kokayi, Marcelino Miyares Jr., Rick Petry, Scott Richards, Dick Wechsler Editorial Submissions Send press releases and other data to ssain@naylor.com ADVERTISING Publisher | Charles Popper cpopper@naylor.com | (888) 404-6154 Publication Manager | Heather Ciocca hciocca@naylor.com | (352) 333-3463 Publishing Consultant | Gina Mullins-Cohen gcohen@naylor.com | (949) 276-2346 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 | Shaun Greyling sgreylin@naylor.com | (352) 333-3385 | Scott Pauquette spauquette@naylor.com | (352) 333-3446 | Jessica Semonin jsemonin@naylor.com | (352) 333-3357 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published February 2012 ERA-M0212/6655

FEBRUARY-MAY 2012 INDUSTRY EVENTS

Feb. 6-10

Online Marketing Summit 2012 February 6-10, 2012 Hilton San Diego Bayfront San Diego, Calif. For more information, visit www.onlinemarketingsummit.com Social Media Strategies Summit February 7-9, 2012 Mirage Hotel Las Vegas, Nevada For more information, visit www.socialmediastrategiessummit.com/2012vegas The Great Ideas Summit 2012 Presented by ERA February 27-29, 2012 Fontainebleau Miami Beach Miami, Fla. For more information, visit www.eragreatideas.org Washington in Miami – A Networking Reception to Benefit the ERA PAC Presented by ERA 6:00 p.m.-7:30 p.m. February 28, 2012 Fontainebleau Miami Beach Miami, Fla. For more information, visit www.retailing.org/events eMetrics Marketing Optimization Summit March 4-9, 2012 Marriott Marquis San Francisco San Francisco, Calif. For more information, visit www.emetrics.org/sanfrancisco Merchant Risk Council’s 10th Annual e-Commerce Payments & Risk Conference March 27-29, 2012 Wynn Las Vegas Las Vegas, Nev. For more information, visit www.merchantriskcouncil.org ad:tech San Francisco April 3-4, 2012 Moscone Center West San Francisco, California For more information, visit www.ad-tech.com 2012 ERA Hong Kong Seminar Presented by ERA April 20, 2012 Hong Kong Convention & Exhibition Centre (CEC), 1 Expo Drive Wanchai, Hong Kong For more information, visit www.retailing.org/events Government Affairs Fly-In Presented by ERA May 7-8, 2012 Washington, D.C. For more information, visit www.retailing.org/events

Feb. 7-9

Feb. 27-29

Feb. 28

March 4-9 March 27-29

April 3-4

April 20

May 7-8

Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change.

February 2012 | electronicRETAILER

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Electronic Retailer - February 2012

Table of Contents for the Digital Edition of Electronic Retailer - February 2012

Calendar of Events - Upcoming Industry Events February through May
Your Association, Your Bottom Line
Industry Reports - Connect, Collaborate and Discover with MyERA
FTC Forum - Where the FTC Says Facebook Went Wrong
eMarketer Research - Who is the U.S. Hispanic Market?
IMS Retail Rankings - The Top 25 Shows and Spots
Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
From the Executive’s Desk - Create the Complete Package
DR Disruption
Bienvenido a Miami!
Interactive TV: Just a Click Away
What Your Consumer Says About You Matters
Guest Viewpoint - For Hispanic Vote, the Campaign is On
Guest Viewpoint - Own Your Own Online Media
DRTV - Supporting Retail: Is This the Answer?
Fulfillment - Are You Delivering a Great Customer Experience?
Teleservices - Stop Losing Thousands of Leads
Member Spotlight
Advertiser Spotlight - Highlighting This Month’s Advertisers
Bulletin Board - DG and Discovery Launch Digital Distribution System
Advertiser Index
Classifieds
Rick Petry - MINI Me
Electronic Retailer - February 2012 - cover1
Electronic Retailer - February 2012 - cover2
Electronic Retailer - February 2012 - 3
Electronic Retailer - February 2012 - 4
Electronic Retailer - February 2012 - 5
Electronic Retailer - February 2012 - 6
Electronic Retailer - February 2012 - Calendar of Events - Upcoming Industry Events February through May
Electronic Retailer - February 2012 - Your Association, Your Bottom Line
Electronic Retailer - February 2012 - 9
Electronic Retailer - February 2012 - 10
Electronic Retailer - February 2012 - Industry Reports - Connect, Collaborate and Discover with MyERA
Electronic Retailer - February 2012 - 12
Electronic Retailer - February 2012 - 13
Electronic Retailer - February 2012 - FTC Forum - Where the FTC Says Facebook Went Wrong
Electronic Retailer - February 2012 - 15
Electronic Retailer - February 2012 - eMarketer Research - Who is the U.S. Hispanic Market?
Electronic Retailer - February 2012 - 17
Electronic Retailer - February 2012 - IMS Retail Rankings - The Top 25 Shows and Spots
Electronic Retailer - February 2012 - 19
Electronic Retailer - February 2012 - Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Electronic Retailer - February 2012 - 21
Electronic Retailer - February 2012 - Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Electronic Retailer - February 2012 - 23
Electronic Retailer - February 2012 - Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
Electronic Retailer - February 2012 - 25
Electronic Retailer - February 2012 - From the Executive’s Desk - Create the Complete Package
Electronic Retailer - February 2012 - 27
Electronic Retailer - February 2012 - DR Disruption
Electronic Retailer - February 2012 - 29
Electronic Retailer - February 2012 - 30
Electronic Retailer - February 2012 - 31
Electronic Retailer - February 2012 - Bienvenido a Miami!
Electronic Retailer - February 2012 - 33
Electronic Retailer - February 2012 - 34
Electronic Retailer - February 2012 - 35
Electronic Retailer - February 2012 - Interactive TV: Just a Click Away
Electronic Retailer - February 2012 - 37
Electronic Retailer - February 2012 - 38
Electronic Retailer - February 2012 - 39
Electronic Retailer - February 2012 - What Your Consumer Says About You Matters
Electronic Retailer - February 2012 - 41
Electronic Retailer - February 2012 - 42
Electronic Retailer - February 2012 - 43
Electronic Retailer - February 2012 - Guest Viewpoint - For Hispanic Vote, the Campaign is On
Electronic Retailer - February 2012 - 45
Electronic Retailer - February 2012 - Guest Viewpoint - Own Your Own Online Media
Electronic Retailer - February 2012 - 47
Electronic Retailer - February 2012 - 48
Electronic Retailer - February 2012 - DRTV - Supporting Retail: Is This the Answer?
Electronic Retailer - February 2012 - Fulfillment - Are You Delivering a Great Customer Experience?
Electronic Retailer - February 2012 - Teleservices - Stop Losing Thousands of Leads
Electronic Retailer - February 2012 - Member Spotlight
Electronic Retailer - February 2012 - 53
Electronic Retailer - February 2012 - Advertiser Spotlight - Highlighting This Month’s Advertisers
Electronic Retailer - February 2012 - Advertiser Index
Electronic Retailer - February 2012 - Classifieds
Electronic Retailer - February 2012 - 57
Electronic Retailer - February 2012 - Rick Petry - MINI Me
Electronic Retailer - February 2012 - cover3
Electronic Retailer - February 2012 - cover4
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