Electronic Retailer - March 2012 - 11

INDUSTRY REPORTS

Avalanche Receives 2011 Best of Business Award
NEW YORK, N.Y. – Avalanche Creative Services Inc., a leader in direct response television advertising, has been selected for the 2011 Best of Business Award by the Small Business Commerce Association. “In these troubling economic times, it is imperative that consumers have the opportunity to learn of new products and services that can help them solve problems,” says Ava Seavey, president of Avalanche. “Infomercials are an excellent way to communicate information and educate the consumer in addition to just selling a product. Infomercials are not just about cheap gadgets; there is a whole other world out there that involves promoting quality products and services.” Avalanche Creative Services is a forward-thinking infomercial producer that doesn’t do traditional “yell and sell” direct response television, but instead strives to do creative, branded direct response commercials.

Revenue Frontier’s Radio Division Acquires 3 Top Brands
SANTA MONICA, Calif. – Revenue Frontier’s Radio Division kicked off 2012 by acquiring and launching radio campaigns for two direct response heavyhitters: Beachbody and Atlantic Coast Media, along with the top-tiered category leader, 3 Day Blinds. Complimentary to its already outstanding list of clientele, the three campaigns will be launched in Q1, further strengthening the current stellar projected growth for the season. “2012 is shaping up to be a very advantageous year for our radio division. With all the new products being brought to market, our team is looking forward to the tremendous growth,” says Jessica Martin-Forcier, vice president of radio. Revenue Frontier will promote Beachbody’s breakthrough in-home workout program 10-Minute Trainer, as well as the Miracle Skin Transformer from Atlantic Coast Media, on the airwaves.

STATWATCH BY IRV BRECHNER

shift is taking place right before our eyes. One of the key watchouts is how your website displays on these devices. Chances are good that your site will look OK on a tablet without having to change it from what you have now. But on smartphones, since the screen measures 2 inches wide by 3 inches high, displaying traditional sites in this manner is problematical. Develop a mobile version of your site that is streamlined and displays information in a manner that’s easier to read. *Limelight Networks, reported in MarketingProfs, 11/29/11 Irv Brechner is EVP and creator of Acquirgy’s Customer Acquisition IntelCenter and can be reached at (732) 321-1924 or irv@acquirgy.com. Look for an extended version of StatWatch in the ERA Knowledge Center.

The same study showed that 34 percent of these buyers purchase online regularly – once every 1-2 months. If there was ever a wakeup call for DRTV advertisers to have a strong mobile program to complement their DRTV campaign, this is it. When you factor in the exponential growth of tablets, a paradigm

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March 2012 | electronicRETAILER

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Electronic Retailer - March 2012

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