Electronic Retailer - March 2012 - 14

EMARKETER RESEARCH

Premium Video: Audience, Devices and Content
The U.S. online video ecosystem is thriving and poised for continued growth. Audience levels, technology adoption and premium content availability are reinforcing each other in a positive feedback loop that will continue for at least the next four years. The venues people use to watch premium video are also gathering steam. Established destinations such as YouTube, Yahoo! and Facebook continue to build on already sizeable audiences, while emerging sites such as the music video channel VEVO are attracting top advertisers thanks to their ability to aggregate large numbers of viewers around premium content.

U.S. Online Video Viewers, 2010 & 2015 (millions and % of internet users)
178.7 187.6 195.5

145.6

158.1

169.3

65.0%

68.2%

70.8%

72.9%

74.7%

76.0%

2010

2011

2012

2013

2014

2015

Online video viewers

% of internet users

Note: internet users who watch video content online via any device at least once per month Source: eMarketer, November 2011

Frequency with Which U.S. Internet Users View Online Video, 2009-2011 (% of respondents)
Daily 12% 13% 21% Weekly* 43% 50% 57% Monthly** 53% 60% 67% Ever 67% 76% 82% 2009 2010 2011

Note: 2011 n=2,482 ages 8-64; *once per week or more, including daily; **once per month or more, including weekly Source: Frank N. Magid Associates, “Magid Media Futures: Online Video Reaches New Heights in Digital Nation 2011,” sponsored by Metacafe, July 22, 2011

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Electronic Retailer - March 2012

Table of Contents for the Digital Edition of Electronic Retailer - March 2012

Chasing Shadows in Mobile Retail
Calendar of Events
Industry Reports
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Cover Story CarMD Makes a DR Diagnosis
Selling in a Fragmented World
Case Study DR Marketing North of the Border
Advertiser Index
Bulletin Board
Classifieds
Electronic Retailer - March 2012 - Calendar of Events
Electronic Retailer - March 2012 - cover2
Electronic Retailer - March 2012 - 3
Electronic Retailer - March 2012 - 4
Electronic Retailer - March 2012 - 5
Electronic Retailer - March 2012 - 6
Electronic Retailer - March 2012 - 7
Electronic Retailer - March 2012 - 8
Electronic Retailer - March 2012 - Industry Reports
Electronic Retailer - March 2012 - 10
Electronic Retailer - March 2012 - 11
Electronic Retailer - March 2012 - 12
Electronic Retailer - March 2012 - 13
Electronic Retailer - March 2012 - eMarketer Research
Electronic Retailer - March 2012 - 15
Electronic Retailer - March 2012 - IMS Retail Rankings
Electronic Retailer - March 2012 - 17
Electronic Retailer - March 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - March 2012 - 19
Electronic Retailer - March 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - March 2012 - 21
Electronic Retailer - March 2012 - 22
Electronic Retailer - March 2012 - 23
Electronic Retailer - March 2012 - Cover Story CarMD Makes a DR Diagnosis
Electronic Retailer - March 2012 - 25
Electronic Retailer - March 2012 - 26
Electronic Retailer - March 2012 - 27
Electronic Retailer - March 2012 - Selling in a Fragmented World
Electronic Retailer - March 2012 - 29
Electronic Retailer - March 2012 - 30
Electronic Retailer - March 2012 - 31
Electronic Retailer - March 2012 - 32
Electronic Retailer - March 2012 - 33
Electronic Retailer - March 2012 - Case Study DR Marketing North of the Border
Electronic Retailer - March 2012 - 35
Electronic Retailer - March 2012 - 36
Electronic Retailer - March 2012 - 37
Electronic Retailer - March 2012 - 38
Electronic Retailer - March 2012 - 39
Electronic Retailer - March 2012 - 40
Electronic Retailer - March 2012 - 41
Electronic Retailer - March 2012 - 42
Electronic Retailer - March 2012 - Bulletin Board
Electronic Retailer - March 2012 - Classifieds
Electronic Retailer - March 2012 - 45
Electronic Retailer - March 2012 - 46
Electronic Retailer - March 2012 - cover3
Electronic Retailer - March 2012 - cover4
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