Electronic Retailer - March 2012 - 15

U.S. Online Video Viewers, by Age, 2010-2015 (millions and CAGR)
2010 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+ Total 10.5 18.5 23.2 29.0 24.5 23.5 11.7 4.7 145.6 2011 11.9 19.7 24.8 30.9 26.4 24.8 13.8 5.8 158.1 2012 13.6 20.8 25.9 32.5 27.7 26.3 15.6 6.9 169.3 2013 15.1 21.7 26.4 33.8 29.2 27.1 17.2 8.2 178.7 2014 16.6 22.4 26.8 34.8 30.4 28.0 19.0 9.6 187.6 2015 18.0 22.9 27.2 36.0 31.5 29.0 19.9 11.0 195.5 CAGR 11.4% 4.4% 3.2% 4.4% 5.2% 4.3% 11.2% 18.5% 6.1%

Note: internet users who watch video content online via any device at least once per month; numbers may not add up to total due to rounding Source: eMarketer, November 2011

U.S. Consumers Who Watch Video on Select Devices, 2011 (% change vs. 2010)
Tablet 26% Live TV 4% PC/laptop 2% Video game console 1% Set-top box -1%
Note: at least once per week Source: Yankee Group, “2011 U.S. Consumer Survey, Wave 1-2,” as cited in company blog, October 13, 2011

DVR -4%

Type of Online Video Watched According to U.S. Online Video Viewers, 2009 & 2011
(% of respondents)
Short clips 38% 48% Full-length TV shows 18% 31% Full-length movies 14% 21% Total online videos 43% 57% 2009 2011

Note: n=4,089; in the past 24 hours Source: Yahoo! and Interpret, “Phase 2 of Video: Revolution Evolution,” June 29, 2011

March 2012 | electronicRETAILER

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Electronic Retailer - March 2012

Table of Contents for the Digital Edition of Electronic Retailer - March 2012

Chasing Shadows in Mobile Retail
Calendar of Events
Industry Reports
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Cover Story CarMD Makes a DR Diagnosis
Selling in a Fragmented World
Case Study DR Marketing North of the Border
Advertiser Index
Bulletin Board
Classifieds
Electronic Retailer - March 2012 - Calendar of Events
Electronic Retailer - March 2012 - cover2
Electronic Retailer - March 2012 - 3
Electronic Retailer - March 2012 - 4
Electronic Retailer - March 2012 - 5
Electronic Retailer - March 2012 - 6
Electronic Retailer - March 2012 - 7
Electronic Retailer - March 2012 - 8
Electronic Retailer - March 2012 - Industry Reports
Electronic Retailer - March 2012 - 10
Electronic Retailer - March 2012 - 11
Electronic Retailer - March 2012 - 12
Electronic Retailer - March 2012 - 13
Electronic Retailer - March 2012 - eMarketer Research
Electronic Retailer - March 2012 - 15
Electronic Retailer - March 2012 - IMS Retail Rankings
Electronic Retailer - March 2012 - 17
Electronic Retailer - March 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - March 2012 - 19
Electronic Retailer - March 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - March 2012 - 21
Electronic Retailer - March 2012 - 22
Electronic Retailer - March 2012 - 23
Electronic Retailer - March 2012 - Cover Story CarMD Makes a DR Diagnosis
Electronic Retailer - March 2012 - 25
Electronic Retailer - March 2012 - 26
Electronic Retailer - March 2012 - 27
Electronic Retailer - March 2012 - Selling in a Fragmented World
Electronic Retailer - March 2012 - 29
Electronic Retailer - March 2012 - 30
Electronic Retailer - March 2012 - 31
Electronic Retailer - March 2012 - 32
Electronic Retailer - March 2012 - 33
Electronic Retailer - March 2012 - Case Study DR Marketing North of the Border
Electronic Retailer - March 2012 - 35
Electronic Retailer - March 2012 - 36
Electronic Retailer - March 2012 - 37
Electronic Retailer - March 2012 - 38
Electronic Retailer - March 2012 - 39
Electronic Retailer - March 2012 - 40
Electronic Retailer - March 2012 - 41
Electronic Retailer - March 2012 - 42
Electronic Retailer - March 2012 - Bulletin Board
Electronic Retailer - March 2012 - Classifieds
Electronic Retailer - March 2012 - 45
Electronic Retailer - March 2012 - 46
Electronic Retailer - March 2012 - cover3
Electronic Retailer - March 2012 - cover4
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