Electronic Retailer - March 2012 - 17

SPOT RANKING BY FREQUENCY FOR JANUARY 2012

SHORT-FORM PRODUCTS SOLD ON TV
Based solely on frequency of programs aired on national cable networks monitored. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Ageless Male Pro-Form Ab Glider Proactiv Solution 2012 Gold Buffalo Coin Micro Plus Plaque Blast Slice-O-Matic Lipozene Chef Basket Gray Away Flex Seal ZQuiet Lint Lizard Forever Lazy Tempur-Pedic InstaHang Neat Pajama Jeans Pro-Form TDF Grout Bully Never Scrub Vibration Tri-Phoria Salon Express Shake Weight OrGreenic Marketing Company Ageless Male ICON Health & Fitness Guthy-Renker National Collectors Mint Bell & Howell Telebrands Telebrands Obesity Research Inst. Telebrands Qbeauty Flex Seal ZQuiet Telebrands Allstar Products Group Tempur-Pedic Hampton Direct The Neat Company Hampton Direct ICON Health & Fitness Harvest Direct Fitness Quest Church & Dwight Ontel/Spark Innovators Fitness IQ Telebrands Category Personal Health & Fitness Beauty Crafts & Hobbies Personal Pet Products Kitchen Health & Fitness Kitchen Beauty Household Personal Household Fashion Household Household Computers & Electronics Fashion Health & Fitness Household Household Personal Beauty Health & Fitness Household Price $39.95 $14.95 $19.95 $9.95 $19.95 $10 $19.99 $29.95 $10 $19.99 $19.99 $9.95 $10 $29.95 $0 $14.99 $399.80 $39.95 $0 $10 $19.95 $0 $10 $19.95 $19.99 S&H $0 $0 $0 $4.95 $6.95 $6.99 $6.99 $0 $6.99 $13.98 $9.95 $0 $6.99 $7.95 $0 $7.95 $0 $7.95 $0 $7.95 $0 $0 $6.99 $9.95 $6.99

© Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for January 2012. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

March 2012 | electronicRETAILER

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Electronic Retailer - March 2012

Table of Contents for the Digital Edition of Electronic Retailer - March 2012

Chasing Shadows in Mobile Retail
Calendar of Events
Industry Reports
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Cover Story CarMD Makes a DR Diagnosis
Selling in a Fragmented World
Case Study DR Marketing North of the Border
Advertiser Index
Bulletin Board
Classifieds
Electronic Retailer - March 2012 - Calendar of Events
Electronic Retailer - March 2012 - cover2
Electronic Retailer - March 2012 - 3
Electronic Retailer - March 2012 - 4
Electronic Retailer - March 2012 - 5
Electronic Retailer - March 2012 - 6
Electronic Retailer - March 2012 - 7
Electronic Retailer - March 2012 - 8
Electronic Retailer - March 2012 - Industry Reports
Electronic Retailer - March 2012 - 10
Electronic Retailer - March 2012 - 11
Electronic Retailer - March 2012 - 12
Electronic Retailer - March 2012 - 13
Electronic Retailer - March 2012 - eMarketer Research
Electronic Retailer - March 2012 - 15
Electronic Retailer - March 2012 - IMS Retail Rankings
Electronic Retailer - March 2012 - 17
Electronic Retailer - March 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - March 2012 - 19
Electronic Retailer - March 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - March 2012 - 21
Electronic Retailer - March 2012 - 22
Electronic Retailer - March 2012 - 23
Electronic Retailer - March 2012 - Cover Story CarMD Makes a DR Diagnosis
Electronic Retailer - March 2012 - 25
Electronic Retailer - March 2012 - 26
Electronic Retailer - March 2012 - 27
Electronic Retailer - March 2012 - Selling in a Fragmented World
Electronic Retailer - March 2012 - 29
Electronic Retailer - March 2012 - 30
Electronic Retailer - March 2012 - 31
Electronic Retailer - March 2012 - 32
Electronic Retailer - March 2012 - 33
Electronic Retailer - March 2012 - Case Study DR Marketing North of the Border
Electronic Retailer - March 2012 - 35
Electronic Retailer - March 2012 - 36
Electronic Retailer - March 2012 - 37
Electronic Retailer - March 2012 - 38
Electronic Retailer - March 2012 - 39
Electronic Retailer - March 2012 - 40
Electronic Retailer - March 2012 - 41
Electronic Retailer - March 2012 - 42
Electronic Retailer - March 2012 - Bulletin Board
Electronic Retailer - March 2012 - Classifieds
Electronic Retailer - March 2012 - 45
Electronic Retailer - March 2012 - 46
Electronic Retailer - March 2012 - cover3
Electronic Retailer - March 2012 - cover4
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