3.00 1 2 0 -s econd Clearance 2.50 2.00 1.50 1.00 0.50 0.00 Week 1 Week 4 Week 7 Week 10 Week 13 Week 16 Week 19 Week 22 Week 25 Week 28 Week 31 Week 34 Week 37 Week 40 Week 43 Week 46 Week 49 Week 52 Week 52 2010 2011 2012 PRICE INDEX Viewership remains very strong across all national cable stations. Pricing was steady through the first four weeks of the first quarter, and February started off just as strong. Viewership shifts occured as we moved through February, as the Super Bowl (NBC), Grammy Awards (CBS) and the Academy Awards (ABC) pulled viewers away from cable and toward network television. Premieres during the month of February also plucked viewers from cable, as Celebrity Apprentice (NBC), Cougar Town (ABC) and The Amazing Race (CBS) all started their seasons. Cable premieres during the month included The Real Housewives of Orange County (Bravo), The Walking Dead (AMC), Eastbound and Down (HBO) and Psych (USA). 1.60 1.40 1.20 1.00 0.80 0.60 0.40 0.20 0.00 Week 1 Week 4 Week 7 Week 10 Week 13 Week 16 Week 19 Week 22 CPM Week 25 Week 28 Week 31 Week 34 Week 37 Week 40 Week 43 Week 46 2010 2011 2012 Week 49 March 2012 | electronicRETAILER 21