Electronic Retailer - March 2012 - 9

INDUSTRY REPORTS

Electronic Retailer Launches New Website
The latest editions of Electronic Retailer are available in our new digital format at electronicretailermag.com. The revamped site also includes web exclusive columns on a variety of direct-to-consumer topics and trends written by the industry’s leading experts. Also, browse back issues, all online and at your fingertips. The digital magazine format is available as well via your smartphone or iPad DR Disruption and has a host of interactive features, including offline download, bookmarking and sending of pages to social networking sites.
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Social and Overthe-Top television people view and are interact with conte revolutionizing the way networks. Direc t marketers must nt across platforms and learn they hope to survi ve TV’s brave new these new trends if Page world.

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Bienvenido a Miam i!

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Interactive TV: Just a Click Away

The Great Ideas Summit 2012 Attendance Soars
WASHINGTON, D.C. – Attendance for The Great Ideas Summit 2012, the premier mid-winter event in the direct-to-consumer marketing space, far surpassed that of the 2011 conference in New Orleans. More than 800 people registered for the show and came to network, learn and build their businesses among many C-level attendees. Much of the excitement leading up to the show could be attributed to ERA’s return to Miami Beach, as well as this year’s luxurious venue: the historic Fontainebleau Miami Beach. “Miami truly was the ideal setting for The Great Ideas Summit 2012,” says ERA President and CEO Julie Coons. “ERA members and other industry partners were able to spend three days visiting, doing business and networking with new contacts. This year’s event was indeed a memorable one.” The education line-up for The Great Ideas Summit 2012 was also a big draw for members, who helped choose the sessions beforehand using a crowd-sourcing initiative. Hour-long Panel Discussions and 12-minute Lightning Sessions that happened right on the Show Floor drew attendees who learned about current topics and trends in direct response marketing. ERA thanks all of this year’s attendees, exhibitors and sponsors for making The Great Ideas Summit 2012 such a success!

has affected more than 61 of the country’s 77 provinces and more than 8 million people. The loss of factories, roads and delivery routes, goods and materials is profound – but perhaps the largest loss is that of lives and livelihoods for the people of Thailand. Eagle Eyes Optics would like to extend an invitation to our industry colleagues to join in our relief efforts by making a donation to the Thailand Flood Relief Program (TFRP). TFRP was established in conjunction with our longstanding friends and ERA member TV Direct Public. Through your donations, TV Direct Public assures 100 percent of your tax-deductible donations are allocated to helping the victims of the flood firsthand.” If you have questions regarding how you can make donations or contributions, contact Eagle Eye Optics at its corporate offices. Contact Operations Director Melissa Lujan at Melissa@eeo. com or (818) 225-7765.

The Great Ideas Summit may be over, but the networking doesn’t have to end. Join MyERA today to follow up with contacts made at the show, discuss the event, and view photos and education sessions once again. Go to myera.retailing.org and login using your username and password. While there, you can also search the Member Directory, join and create Groups, sign up for Content Alerts, and discover new Resources in the Knowledge Center.

TeleBrands Continues to Lead the ‘As Seen on TV’ Business
FAIRFIELD, N.J. – TeleBrands, marketer of As Seen On TV products since 1983, reported that it had a record number of hit products in 2011, as confirmed by the Jordan Whitney Greensheet. Additionally, TeleBrands has continued to gain retail shelf space at the nation’s largest retail chains. “For the first time in our company’s 29 year history, TeleBrands had 15 products ranked in a single year including our most recent hits like, Slice-O-Matic, Plaque Blast, Slim Away, OrGreenic and Bake Pops,” said TeleBrands’ CEO and Founder AJ Khubani. “In 2011 alone, we rolled-out 12 products – the most in a single year in our company’s history.” One of the reasons for TeleBrands’ success has been creating partnerships with independent inventors, many of which come through the company’s nowwell-known Inventor Days or by emailing their ideas to BigIdea@TeleBrands. com. Some of this year’s noted products include One-Second Needle, Bake Pops and Dr. George’s Plaque Blast.
March 2012 | electronicRETAILER

Eagle Eyes Asks Colleagues to Join in Thailand Relief Efforts
VAN NUYS, Calif. – ERA member Eagle Eyes Optics recently sent out an open letter to its colleagues in the electronic retailing industry regarding its relief efforts for the flood victims in Thailand. The letter read: “As you are by now aware, Thailand has experienced the worst flooding in the past 50 years. This not only has created an economic impact in Thailand and its surrounding communities, but

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Electronic Retailer - March 2012

Table of Contents for the Digital Edition of Electronic Retailer - March 2012

Chasing Shadows in Mobile Retail
Calendar of Events
Industry Reports
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Cover Story CarMD Makes a DR Diagnosis
Selling in a Fragmented World
Case Study DR Marketing North of the Border
Advertiser Index
Bulletin Board
Classifieds
Electronic Retailer - March 2012 - Calendar of Events
Electronic Retailer - March 2012 - cover2
Electronic Retailer - March 2012 - 3
Electronic Retailer - March 2012 - 4
Electronic Retailer - March 2012 - 5
Electronic Retailer - March 2012 - 6
Electronic Retailer - March 2012 - 7
Electronic Retailer - March 2012 - 8
Electronic Retailer - March 2012 - Industry Reports
Electronic Retailer - March 2012 - 10
Electronic Retailer - March 2012 - 11
Electronic Retailer - March 2012 - 12
Electronic Retailer - March 2012 - 13
Electronic Retailer - March 2012 - eMarketer Research
Electronic Retailer - March 2012 - 15
Electronic Retailer - March 2012 - IMS Retail Rankings
Electronic Retailer - March 2012 - 17
Electronic Retailer - March 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - March 2012 - 19
Electronic Retailer - March 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - March 2012 - 21
Electronic Retailer - March 2012 - 22
Electronic Retailer - March 2012 - 23
Electronic Retailer - March 2012 - Cover Story CarMD Makes a DR Diagnosis
Electronic Retailer - March 2012 - 25
Electronic Retailer - March 2012 - 26
Electronic Retailer - March 2012 - 27
Electronic Retailer - March 2012 - Selling in a Fragmented World
Electronic Retailer - March 2012 - 29
Electronic Retailer - March 2012 - 30
Electronic Retailer - March 2012 - 31
Electronic Retailer - March 2012 - 32
Electronic Retailer - March 2012 - 33
Electronic Retailer - March 2012 - Case Study DR Marketing North of the Border
Electronic Retailer - March 2012 - 35
Electronic Retailer - March 2012 - 36
Electronic Retailer - March 2012 - 37
Electronic Retailer - March 2012 - 38
Electronic Retailer - March 2012 - 39
Electronic Retailer - March 2012 - 40
Electronic Retailer - March 2012 - 41
Electronic Retailer - March 2012 - 42
Electronic Retailer - March 2012 - Bulletin Board
Electronic Retailer - March 2012 - Classifieds
Electronic Retailer - March 2012 - 45
Electronic Retailer - March 2012 - 46
Electronic Retailer - March 2012 - cover3
Electronic Retailer - March 2012 - cover4
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